---
title: "Adult Colouring Books for Women — £239K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/adult-colouring-books-for-women"
last_updated: "2026-07-31T18:55:02.897Z"
locale: en
meta:
description: "Niche score 45/100 · £239K/yr market · 498K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £239K/yr market · 498K searches/yr · £8.75 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Adult Colouring Books for Women — £239K/yr Amazon UK Niche (2026) - Flapen"
---
# **adult colouring books for women**
**Skip it**
Prices mostly outside the sweet spot ($3.69–$13.10) — this niche doesn't clear our bar today.
Market size 45Growth 5Conversion 62Competition 39Returns 98Price range 0Avg price 24Brand share 71Review moat 71Quality gap 40
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****63%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****656.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£239K**
£239K/yr · 498K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£8.75**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-39.9%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.69–£13.10**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, adult colouring books for women is a £239K/yr Amazon United Kingdom market (498K searches/yr). The top 5 brands hold 63% of demand. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **adult colouring books for women market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£219K–£263K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#119**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **12.6%**
- **Avg brand age**
- **18 months**
- **Avg seller age**
- **185 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**63%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**27%**
- Mitoymia14% - Asten14% - bzbee13% - pobuu11% - WSICSE11% - FUNLAVIE10%
## **Demand**
Weekly Amazon search volume, last 25 weeks — -39.9% search growth over the last 90 days.
9K7KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/adult-colouring-books-for-women/trend)
## **Top adult colouring books for women products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£19K12%£29K16%£38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Mitoymia 24 Dual Tip Colouring pens Colouring Books for Felt Tips for Adults and kids or children coloured drawing brush pens art pens Set markers**Mitoymia**£5.64**4.5★2,052 rev](https://www.amazon.co.uk/dp/B0BBRHXLHK) [2**Adult Colouring Book: Stress Relief Colouring Books for Adults Relaxation with with 30 Pattern Included Mandalas Inspirational Flower Spiral Colouring Pad Thick Paper Gift for Women Men**Asten**£8.24**4.6★260 rev](https://www.amazon.co.uk/dp/B0F8BDFQ34) [3**Styloo Adult Colouring Books 180 Designs 3-Book Series 1**bzbee**£7.71**4.3★539 rev](https://www.amazon.co.uk/dp/B08WPWR44H) [4**7×8.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Gift**WSICSE**£10.58**4.5★62 rev](https://www.amazon.co.uk/dp/B0G6DGFWBS) [5**Pobuu 3 Pack Adult Colouring Book 60 Page Mandalas Animal & Flower Patterns Spiral Bound Colouring Books for Adults Relaxation Anxiety Relief Gifts for Women**pobuu**£13.10**4.6★154 rev](https://www.amazon.co.uk/dp/B0DPMDKSKF)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Elfew Women Colouring Books for Adult 35 Pages Mindfulness Butterfly & Flower Design for Adult Stress Relief and Relaxation Colouring Books for Women Spiral Bound Colouring (21.5x21.5CM)**Elfew**£8.17**53 rev3mo ago](https://www.amazon.co.uk/dp/B0GVHJ44JY) [**Zylota Adult Colouring Book Spiral Bound Coloring Books for Adults Relaxation 30 Patterns Included Mandala Animal Flowers Anxiety Relief Gifts for Women**Zylota**£9.20**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSYN2FRP) [**Kalysky Adult Coloring Book - 30 Unique Flowers Patterns and Designs Coloring Book for Adults Relaxation and Stress Relief Spiral Bound Adult Coloring Books for Women Thick Smooth Paper(120gsm)**Kalysky**£8.15**38 rev4mo ago](https://www.amazon.co.uk/dp/B0GSJFHFDD) [**Pobuu Mandalas Colouring Books for Adults Unique Mandala Pattern for Relaxation Adults Colouring Book Spiral Bound Relaxing Colouring Books for Women**pobuu**£7.69**154 rev6mo ago](https://www.amazon.co.uk/dp/B0GHG99FXD) [**Adult Flower Coloring Book for Women 46 Beautiful Floral Designs Stress Relief Adult Coloring Book Mindfulness Coloring Book Mandala & Flower Coloring Pages Creative Watercolor Workbook**Gemdoit**£8.94**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GG9YSZDF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kalysky Adult Coloring Book - 30 Unique Flowers Patterns and Designs Coloring Book for Adults Relaxation and Stress Relief Spiral Bound Adult Coloring Books for Women Thick Smooth Paper(120gsm)**Kalysky**£8.15**4.5★**▲ 582%**](https://www.amazon.co.uk/dp/B0GSJFHFDD) [**Zylota Adult Colouring Book Spiral Bound Coloring Books for Adults Relaxation 30 Patterns Included Mandala Animal Flowers Anxiety Relief Gifts for Women**Zylota**£9.20**5.0★**▲ 581%**](https://www.amazon.co.uk/dp/B0GSYN2FRP) [**Elfew Women Colouring Books for Adult 35 Pages Mindfulness Butterfly & Flower Design for Adult Stress Relief and Relaxation Colouring Books for Women Spiral Bound Colouring (21.5x21.5CM)**Elfew**£8.17**4.4★**▲ 571%**](https://www.amazon.co.uk/dp/B0GVHJ44JY) [**Adult Flower Coloring Book for Women 46 Beautiful Floral Designs Stress Relief Adult Coloring Book Mindfulness Coloring Book Mandala & Flower Coloring Pages Creative Watercolor Workbook**Gemdoit**£8.94**4.2★**▲ 560%**](https://www.amazon.co.uk/dp/B0GG9YSZDF) [**7×8.2in Adult Coloring Book Set for Relaxation Spiral Bound Coloring Book for Women with 24 Colors Markers Mindfulness Stress Relief 32 Patterns for Adults Teens Gift**WSICSE**£10.58**4.5★**▲ 353%**](https://www.amazon.co.uk/dp/B0G6DGFWBS)
**~~View all trending →~~**
## **What buyers say about adult colouring books for women**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**32%
*“The colours are vibrant”*
**Quality-Overall**15%
*“Highly Recommended: Beautiful Patterns and Great Quality”*
**Value For Money**12%
*“Good Value”*
**Nib/Tip Quality**5%
*“Lovely having the choice of nibs”*
**Pen/Pencil Quality**4%
*“Decent pens”*
**Fun/Entertainment Experience**3%
*“Lovely set, lots of hours of entertainment”*
**Design-Overall**3%
*“Great designs”*
**Ease Of Use**3%
*“Very easy to use”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Gifting Purpose**2%
*“great gift for my friend”*
### **What buyers complain about **
**Durability**13%
*“Lid on one of the pens has broke after being used once so now it doesn't stay on the pen”*
**Color**10%
*“Some of the colours dont really correspond with the colours on the lids”*
**Value For Money**9%
*“Bit expensive for what it is”*
**Quality-Overall**6%
*“I have mixed reviews”*
**Thickness**5%
*“the pens are quite thick and they bleed”*
**Functionality-Overall**5%
*“Pens dont work”*
**Nib/Tip Quality**4%
*“Shame that a few pens have poor nib quality”*
**Moist/Dry**3%
*“they dried up”*
**Strength**3%
*“Flimsy and very small”*
**Leak-Proof**3%
*“not leak proof”*
### **Top return reasons **
**Quality-Overall**16%
**Functionality-Overall**13%
**Color**8%
**Dry/Empty Ink**8%
**Size-Overall**6%
**Advertised Vs Actual Product**6%
**Display Colors**4%
**Nib/Tip Quality**4%
**Compatibility-Overall**3%
**Material Quality**3%
## **Common questions**
- **Is adult colouring books for women profitable to sell on Amazon United Kingdom?**
- The niche generates £239K/yr across 19 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -39.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the adult colouring books for women niche?**
- 17 brands and 32 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 63% of demand.
- **What do buyers complain about in adult colouring books for women?**
- Top complaints mined from reviews: Durability, Color, Value For Money. The return rate is 0.4%.
- **What does it cost to enter the adult colouring books for women niche?**
- Listings span £3.69–£13.10; the average listing price is £8.75 (sweet spot $15–$100). The average incumbent carries 657 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)