---
title: "70x100 Frame — £25K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/70x100-frame"
last_updated: "2026-07-31T08:50:26.701Z"
locale: en
meta:
description: "Niche score 46/100 · £25K/yr market · 53K searches/yr · £22.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £25K/yr market · 53K searches/yr · £22.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "70x100 Frame — £25K/yr Amazon UK Niche (2026) - Flapen"
---
# **70x100 frame**
**Skip it**
A small market ($25K/yr) — this niche doesn't clear our bar today.
Market size 6Growth 18Conversion 26Competition 49Returns 95Price range 71Avg price 93Brand share 52Review moat 43Quality gap 75
**Returns**
**Incredible****1.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£22.35**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.61–£37.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,193.5**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Okay****2.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-13.2%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£25K**
£25K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, 70x100 frame is a £25K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 46/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **70x100 frame market data**
- **Units sold / yr**
- **2K–2K**
- avg 0–100/product
- **Revenue / yr**
- **£34K–£45K**
- units × avg price
- **Conversion rate**
- **2.1%**
- **Avg BSR**
- **#169**
- **Page quality**
- **0%**
- **Prime**
- **23%**
- **Sponsored**
- **62%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 92%
**Open market**
**20%**
- MND Dealings30% - Alison Kingsgate21% - MZ GOODS8% - Estancia8% - ACAZA7% - Procut Global LTD6%
## **Demand**
Weekly Amazon search volume, last 40 weeks — -13.2% search growth over the last 90 days.
1K750Holiday '25Oct '25Dec '25Jan '26Mar '26Apr '26May '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/70x100-frame/trend)
## **Top 70x100 frame search terms**
- **70x100 picture frame**12K/yr-8.2%2.5% conv. - **100 x 70 frame**9K/yr-1.2%1.6% conv. - **70 x 100 picture frame**8K/yr-9.1%3.1% conv. - **poster frame 70 x 100cm**10K/yr-29.7%1.3% conv. - **70x100 frame**4K/yr-22.1%1.6% conv. - **100x70cm picture frame**4K/yr-17.8%3.2% conv. - **70 x 100 frame**3K/yr-13.8%2.5% conv. - **frame 100cm**3K/yr-14.7%0.5% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/70x100-frame/search-terms)
## **Top 70x100 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£10K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**MND Dealings Extra Large Wide Black 70 x 100 cm Poster Frames - Horizontal and Vertical -Crystal Clear HD Styrene Home & Office Wall Gallery Décor (27.56 x 39.37 Approx.) - Black**MND Dealings**£23.87**4.2★150 rev](https://www.amazon.co.uk/dp/B09QH49ZXZ) [2**Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 100X70CM**Alison Kingsgate**£21.66**4.5★10,950 rev](https://www.amazon.co.uk/dp/B09NYNX6YH) [3**Estancia Black Pine Wood Photo Frame 70x100 cm with Shatterproof Acrylic Glass | Large Modern 70 x 100 cm Wooden Picture Frame**Estancia**£37.77**4.2★2,355 rev](https://www.amazon.co.uk/dp/B0CL3PZRZ3) [4**MND Dealings New Lifestyle Black 70x100cm Poster Frame - MDF Wood and Polished Perspex-Handcrafted for Gallery Family PhotoPortrait Anniversary/Birthday/Wedding/Gifting (Black)**MND Dealings**£21.57**4.4★218 rev](https://www.amazon.co.uk/dp/B0BXF7JT1B) [5**ACAZA Photo Frame 70x100cm Black Wall Decoration for Photos Posters Puzzles and Prints Large MDF Wooden Frame with Plexiglass 27.5 x 39.25 inch**ACAZA**£33.42**4.4★1,900 rev](https://www.amazon.co.uk/dp/B0893FHQK1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black**Amazon Basics**£15.70**905 rev9mo ago](https://www.amazon.co.uk/dp/B0DKTM7P24) [**Acaza Picture Frame 70x100cm Light Oak Wall Decoration for Posters Photos Puzzles & Prints Large Wood Frame with Plexiglass (27.5 x 39.25 Inch)**ACAZA**£33.17**185 rev11mo ago](https://www.amazon.co.uk/dp/B09SQ9YRP2) [**Alison Kingsgate Classic Black Picture Frame for Photos - 100X70CM**Alison Kingsgate**£19.97**24 rev1y ago](https://www.amazon.co.uk/dp/B0DYZYHBK7) [**A3 Picture Frame Solid Oak Wood A330x42 cm Photo Frame A3 Frame with Mount for A4(21x29.7 cm) A3 Poster Documents Certificate Frame with Tempered Glass for Wall Mounting for Home Family Office**Feihorrm**£15.83**284 rev1y ago](https://www.amazon.co.uk/dp/B0DDK71FBC) [![MZ GOODS | MDF Poster Frame (70 x 100 CM) 700 x 1000 mm for Art Portrait & Wall Gallery Ideal for Home Office & Gift Display MDF Wood Finish with Hooks [ Oak ]](https://m.media-amazon.com/images/I/41a+9RHHYuL.jpg)**MZ GOODS | MDF Poster Frame (70 x 100 CM) 700 x 1000 mm for Art Portrait & Wall Gallery Ideal for Home Office & Gift Display MDF Wood Finish with Hooks \[ Oak \]**MZ GOODS**£23.56**26 rev1y ago](https://www.amazon.co.uk/dp/B0DHGTGDL3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**pf+a REAL GLASS Black Photo Frame For 19x13 Poster - 19x13 Oxford Black Poster Frame / A3+ Print - 19x13 inch Photo Picture Frame**pf+a**£15.35**4.5★**▲ 236%**](https://www.amazon.co.uk/dp/B07VL9WGPH) [**MND Dealings New Lifestyle Black 70x100cm Poster Frame - MDF Wood and Polished Perspex-Handcrafted for Gallery Family PhotoPortrait Anniversary/Birthday/Wedding/Gifting (Black)**MND Dealings**£21.57**4.4★**▲ 170%**](https://www.amazon.co.uk/dp/B0BXF7JT1B) [**Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 100X70CM**Alison Kingsgate**£21.66**4.5★**▲ 119%**](https://www.amazon.co.uk/dp/B09NYNX6YH) [![MZ GOODS | MDF Poster Frame (70 x 100 CM) 700 x 1000 mm for Art Portrait & Wall Gallery Ideal for Home Office & Gift Display MDF Wood Finish with Hooks [ Oak ]](https://m.media-amazon.com/images/I/41a+9RHHYuL.jpg)**MZ GOODS | MDF Poster Frame (70 x 100 CM) 700 x 1000 mm for Art Portrait & Wall Gallery Ideal for Home Office & Gift Display MDF Wood Finish with Hooks \[ Oak \]**MZ GOODS**£23.56**4.2★**▲ 106%**](https://www.amazon.co.uk/dp/B0DHGTGDL3) [**A3 Picture Frame Solid Oak Wood A330x42 cm Photo Frame A3 Frame with Mount for A4(21x29.7 cm) A3 Poster Documents Certificate Frame with Tempered Glass for Wall Mounting for Home Family Office**Feihorrm**£15.83**4.5★**▲ 104%**](https://www.amazon.co.uk/dp/B0DDK71FBC)
**~~View all trending →~~**
## **What buyers say about 70x100 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**30%
*“Beautiful frame”*
**Quality-Overall**21%
*“Good quality”*
**Value For Money**12%
*“Excellent Value”*
**Advertised Vs Actual Product**11%
*“As described”*
**Size-Overall**7%
*“Perfect fit”*
**Wood Quality**2%
*“Solid Oak”*
**Ease Of Use**2%
*“Easy to use”*
**Mounting**1%
*“Decent fixings on the rear”*
**Assembly/Installation**1%
*“Easy to set up too”*
**Add-Ons/Attachments**1%
*“Good quality with excellent accessories to enable easy hanging”*
### **What buyers complain about **
**Quality-Overall**30%
*“Not the quality I was expecting”*
**Value For Money**14%
*“Cheap, you pay for what get”*
**Strength**13%
*“flimsy”*
**Mounting**7%
*“there is no way to easily hang it on the wall”*
**Thickness**5%
*“Cheap and thin”*
**Adhesion/Stickiness**5%
*“need to use glue”*
**Size-Overall**5%
*“Not fit for purpose”*
**Material Quality**4%
*“they are very flimsy plastic”*
**Frame Quality**4%
*“Not a frame to put 'up”*
### **Top return reasons **
**Frame Quality**43%
**Size-Overall**36%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Advertised Vs Actual Product**2%
**Strength**1%
**Material Quality**1%
**Weight Heavy**1%
**Scratch Resistance**1%
**Color**1%
## **Common questions**
- **Is 70x100 frame profitable to sell on Amazon United Kingdom?**
- The niche generates £25K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.2%. Flapen's verdict: Skip it (46/100).
- **How competitive is the 70x100 frame niche?**
- 14 brands and 24 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in 70x100 frame?**
- Top complaints mined from reviews: Quality-Overall, Value For Money, Strength. The return rate is 1.0%.
- **What does it cost to enter the 70x100 frame niche?**
- Listings span £5.61–£37.77; the average listing price is £22.35 (sweet spot $15–$100). The average incumbent carries 2,194 reviews — the moat a new listing must climb.
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