---
title: "Search terms — 7.5 tog double duvet - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/7-5-tog-double-duvet/search-terms"
last_updated: "2026-07-31T17:38:10.175Z"
locale: en
meta:
  description: "Niche score 57/100 · £149K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £149K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 7.5 tog double duvet - Flapen"
---

# **7.5 tog double duvet**

**Worth a look**

Shows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 32Growth 53Conversion 82Competition 56Returns 98Price range 59Avg price 75Brand share 54Review moat 23Quality gap 43

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****£14.98**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£9.02–£23.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Good****+25.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£149K**

£149K/yr · 114K searches

**Review moat**

**Bad****8,557.29**

avg incumbent reviews — the moat a new listing must climb