---
title: "60 X 80 Frame — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/60-x-80-frame"
last_updated: "2026-07-31T09:42:30.411Z"
locale: en
meta:
description: "Niche score 43/100 · £30K/yr market · 45K searches/yr · £15.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £30K/yr market · 45K searches/yr · £15.42 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "60 X 80 Frame — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **60 x 80 frame**
**Skip it**
A small market ($30K/yr) — this niche doesn't clear our bar today.
Market size 7Growth 15Conversion 52Competition 39Returns 95Price range 62Avg price 76Brand share 36Review moat 41Quality gap 60
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£15.42**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£6.45–£29.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,352.61**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-19.1%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£30K**
£30K/yr · 45K searches
According to Flapen's Amazon United Kingdom niche tracking, 60 x 80 frame is a £30K/yr Amazon United Kingdom market (45K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 43/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **60 x 80 frame market data**
- **Units sold / yr**
- **2K–3K**
- avg 0–100/product
- **Revenue / yr**
- **£31K–£39K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#295**
- **Page quality**
- **0%**
- **Prime**
- **35%**
- **Sponsored**
- **74%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▼falling
**Sellers**
**19**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**14%**
- DECORO35% - Alison Kingsgate19% - EMPORIUM RETAIL FRAMES12% - Vivarti12% - Giftgarden5% - ACAZA3% - Open — no brand owns it (9 brands, 14%)
## **Demand**
Weekly Amazon search volume, last 32 weeks — -19.1% search growth over the last 90 days.
1K750Dec '25Jan '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/home-garden/60-x-80-frame/trend)
## **Top 60 x 80 frame search terms**
- **60x80cm picture frame**11K/yr-14.0%3.8% conv. - **60 x 80 frame**8K/yr+2.5%4.0% conv. - **80x60 picture frame**6K/yr-26.7%5.4% conv. - **80cm x 60cm frame**8K/yr-36.0%5.3% conv. - **60x80 frame**5K/yr-24.8%3.4% conv. - **80 x 60 picture frame**4K/yr-14.4%5.6% conv. - **60cm x 80cm frame**4K/yr-25.0%4.8% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/60-x-80-frame/search-terms)
## **Top 60 x 80 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£1K10%£3K15%£4K20%£6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**DECORO 80x60cm Black Colour Photo Frames Poster Frame (800x600) mm Poster Frames Black Wood Effect Picture Frame**DECORO**£10.83**4.2★303 rev](https://www.amazon.co.uk/dp/B0DH2NQLY7) [2**EMPORIUM RETAIL FRAMES Black 80X60cm Picture Frame - 800x600mm Black Poster Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape Ideal for Gallery Wall Decorations**EMPORIUM RETAIL FRAMES**£15.31**4.6★273 rev](https://www.amazon.co.uk/dp/B0FVZ51Q1R) [3**Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 80X60CM**Alison Kingsgate**£14.00**4.5★10,950 rev](https://www.amazon.co.uk/dp/B09NYNRV46) [4**Vivarti Thin Matt Black Picture Frame (60 x 80 cm) Portrait or Landscape Photo Frame with Clear Styrene Sheet & Wall Mounted Hook for Photos Pictures Posters Decor Certificate Frame**Vivarti**£19.40**4.2★2,722 rev](https://www.amazon.co.uk/dp/B008RA5MEE) [5**DECORO 80x60cm Black Wooden Photo Frame | 800x600mm Poster Frame | 80 x 60 cm Modern Black Picture Frame**DECORO**£10.90**4.1★168 rev](https://www.amazon.co.uk/dp/B0CMJZBKMD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Rectangular Wooden Poster/Picture Frame 61 cm x 91 cm Black**Amazon Basics**£15.70**905 rev9mo ago](https://www.amazon.co.uk/dp/B0DKTM7P24) [**EMPORIUM RETAIL FRAMES Black 80X60cm Picture Frame - 800x600mm Black Poster Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape Ideal for Gallery Wall Decorations**EMPORIUM RETAIL FRAMES**£15.31**273 rev9mo ago](https://www.amazon.co.uk/dp/B0FVZ51Q1R) [**Giftgarden Black Aluminium 60x80cm Picture Frame Large Poster Frame 80cm x 60cm for Wall-Mounted Horizontal or Vertical Display Suitable for Art Prints Portraits Landscape Photos**Giftgarden**£23.03**4,213 rev10mo ago](https://www.amazon.co.uk/dp/B0F6Y9PXZX) [**A3 Picture Frame Black Wooden A3 Photo Frames with A4 Mount**FamiPrts**£6.91**826 rev12mo ago](https://www.amazon.co.uk/dp/B0FKJM9V68) [**BLACK 60X80cm Poster Picture Frame**OPFR**£12.79**0 rev1y ago](https://www.amazon.co.uk/dp/B0F8JCGP7C)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Giftgarden Black Aluminium 60x80cm Picture Frame Large Poster Frame 80cm x 60cm for Wall-Mounted Horizontal or Vertical Display Suitable for Art Prints Portraits Landscape Photos**Giftgarden**£23.03**4.3★**▲ 340%**](https://www.amazon.co.uk/dp/B0F6Y9PXZX) [**A3 Picture Frame Black Wooden A3 Photo Frames with A4 Mount**FamiPrts**£6.91**4.5★**▲ 338%**](https://www.amazon.co.uk/dp/B0FKJM9V68) [**80x60cm Frame - 800x600mm Poster Frame - Modern 60x80cm Frame With Safe Perspex Front & Wall Mount - Large Maxi Picture Frames 80 x 60 cm - 60x80cm Photo Frames (Black 80x60 cm)**RK RETAIL KING**£10.56**5.0★**▲ 330%**](https://www.amazon.co.uk/dp/B0DJJVW2KB) [**Alison Kingsgate Sleek BLACK Picture Frame for Photos & Posters - A3**Alison Kingsgate**£6.45**4.4★**▲ 265%**](https://www.amazon.co.uk/dp/B09TMZ1CG8) [**Alison Kingsgate Modern White Picture Frame for Photos & Posters - 80X60CM**Alison Kingsgate**£13.88**4.5★**▲ 233%**](https://www.amazon.co.uk/dp/B09RQD9JC2)
**~~View all trending →~~**
## **What buyers say about 60 x 80 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**34%
*“Beautiful frame”*
**Quality-Overall**23%
*“Excellent product”*
**Value For Money**13%
*“Fine for the money”*
**Advertised Vs Actual Product**6%
*“Item as described”*
**Size-Overall**6%
*“Perfect fit”*
**Weight Light**4%
*“Lightweight frame”*
**Print Quality**2%
*“good for prints”*
**Mounting**2%
*“easy to mount. even with command strips”*
**Ease Of Use**1%
*“Easy to use”*
**Image/Picture Clarity**1%
*“suitable for large pictures”*
### **What buyers complain about **
**Quality-Overall**32%
*“Flimsy / poor quality”*
**Frame Quality**20%
*“Broken frame arrived”*
**Value For Money**9%
*“Cheap, you pay for what get”*
**Strength**8%
*“easy to break”*
**Mounting**8%
*“Mounting board badly cut”*
**Thickness**3%
*“Cheap and thin”*
**Adhesion/Stickiness**3%
*“need to use glue”*
**Material Quality**3%
*“they are very flimsy plastic”*
**Size-Overall**3%
*“not fitting”*
**Ease Of Use**2%
*“It was quite difficult to open at the back I had to scratch it in the end as was so tight”*
### **Top return reasons **
**Frame Quality**54%
**Size-Overall**28%
**Defective Material/Parts**5%
**Quality-Overall**3%
**Scratch Resistance**1%
**Advertised Vs Actual Product**1%
**Color**1%
**Strength**1%
**Weight Heavy**1%
**Maintenance And Repair**1%
## **Common questions**
- **Is 60 x 80 frame profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 23 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -19.1%. Flapen's verdict: Skip it (43/100).
- **How competitive is the 60 x 80 frame niche?**
- 15 brands and 19 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in 60 x 80 frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Value For Money. The return rate is 0.9%.
- **What does it cost to enter the 60 x 80 frame niche?**
- Listings span £6.45–£29.03; the average listing price is £15.42 (sweet spot $15–$100). The average incumbent carries 2,353 reviews — the moat a new listing must climb.
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