---
title: "50x70cm Frame — £398K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/50x70cm-frame"
last_updated: "2026-07-31T08:55:26.866Z"
locale: en
meta:
description: "Niche score 56/100 · £398K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · £398K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "50x70cm Frame — £398K/yr Amazon UK Niche (2026) - Flapen"
---
# **50x70cm frame**
**Worth a look**
Shows low returns (1.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 55Growth 12Conversion 62Competition 53Returns 90Price range 67Avg price 80Brand share 59Review moat 43Quality gap 72
**Returns**
**Great****1.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.87**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.61–£34.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.5%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Market size**
**Good****£398K**
£398K/yr · 433K searches
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,164.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 50x70cm frame is a £398K/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 56/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **50x70cm frame market data**
- **Units sold / yr**
- **20K–25K**
- avg 750–1,000/product
- **Revenue / yr**
- **£337K–£422K**
- units × avg price
- **Conversion rate**
- **5.5%**
- **Avg BSR**
- **#83**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **84%**
- **Out of stock**
- **3.1%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**70%**
Top 20: 98%
**Top-5 click share**
**53%**
Top 20: 88%
**Open market**
**26%**
- Tinkeps25% - DECORO18% - upsimples16% - QPQIYIY5% - RUN HELIX5% - wyewye4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -25.1% search growth over the last 90 days.
10K6KSpike '25Prime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/home-garden/50x70cm-frame/trend)
## **Top 50x70cm frame search terms**
- **50x70cm frame**94K/yr-16.2%4.3% conv. - **picture frames 50cm x 70cm**65K/yr-22.1%3.2% conv. - **50 x 70 frame**55K/yr-28.7%4.7% conv. - **50x70 frame**23K/yr-10.4%3.5% conv. - **frame 50x70cm**23K/yr-35.6%3.9% conv. - **50cm x 70cm frame**21K/yr-31.9%4.9% conv. - **70cm x 50cm frame**26K/yr-26.3%4.5% conv. - **50 x 70 black frame**16K/yr-24.7%6.8% conv. - **70x50 picture frame**15K/yr-29.8%5.7% conv. - **70 x 50 picture frame**13K/yr-28.2%5.3% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/50x70cm-frame/search-terms)
## **Top 50x70cm frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£16K8%£32K12%£48K16%£64K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tinkeps 50x70cm Black Frame - Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with A2 Mount for Prints Photos and Posters Wall Mountable**Tinkeps**£15.68**4.4★433 rev](https://www.amazon.co.uk/dp/B0D28S981G) [2**DECORO 50x70cm Black Poster Frame - 500 x 700mm Wooden Frames - Large Black Picture Frames - Perfect For Jigsaw puzzles Black Frame**DECORO**£10.39**4.2★873 rev](https://www.amazon.co.uk/dp/B0CM7QZWNJ) [3**upsimples 3 Pack 50x70 Picture Frame Black 50x70 Poster Photo Frame**upsimples**£23.41**3.7★4,286 rev](https://www.amazon.co.uk/dp/B0DSG23LC4) [4**QPQIYIY 50x70cm Brown Frame Engineered Wood and Plexiglass Picture Frames 50cmx70cm with Mount for A2 Prints Photos and Posters Wall Mountable Poster Frames 50 x 70cm**QPQIYIY**£13.62**4.5★89 rev](https://www.amazon.co.uk/dp/B0G2LZYR81) [5**Tinkeps 50x70cm Oak Wood Frame Engineered Wood and Plexiglass Picture Frames 50cm x 70cm with Mount for A2 Prints Photos and Posters Wall Mountable**Tinkeps**£14.33**4.6★156 rev](https://www.amazon.co.uk/dp/B0F6V57BKY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**TOSCALETTI 2 Pack 50x70cm Frame Lightweight Picture Frames with HD PS Panel Adhesive Wall Hooks Included No Drilling Needed Large Portrait or Landscape Hanging Perfect for Posters Prints and Photos**TOSCALETTI**£23.12**22 rev6mo ago](https://www.amazon.co.uk/dp/B0GGM815VV) [**QPQIYIY 50x70cm Brown Frame Engineered Wood and Plexiglass Picture Frames 50cmx70cm with Mount for A2 Prints Photos and Posters Wall Mountable Poster Frames 50 x 70cm**QPQIYIY**£13.62**89 rev8mo ago](https://www.amazon.co.uk/dp/B0G2LZYR81) [**EMPORIUM RETAIL FRAMES Black 50X70cm Picture Frame - 500x700mm Black Poster Frame Wood Styrene Acrylic Glass MDF Back & Hooks - Portrait or Landscape Ideal for Gallery Wall Decorations**EMPORIUM RETAIL FRAMES**£13.43**273 rev9mo ago](https://www.amazon.co.uk/dp/B0FVYYJ5RX) [**2Pack Black 50x70cm Picture Frames with Removable A2 Mount Wall Mounting**Zueyunstoo**£21.07**467 rev1y ago](https://www.amazon.co.uk/dp/B0FGHRFDH2) [**Vasemouh 50x70 cm Picture Frame Black Pack of 3 Large Aluminium Metal 50cm x 70cm Photo Frame for Posters or Artwork Horizontal or Vertical Wall Hanging**Vasemouh**£24.45**576 rev1y ago](https://www.amazon.co.uk/dp/B0F9LLJX4R)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**COMPOLICY Picture Frame Black Wooden Frame with Clear Acrylic Glass- Wall Mounting to Hang Portrait or Landscape (Black 50x70cm-1pack)**COMPOLICY**£13.48**4.3★**▲ 368%**](https://www.amazon.co.uk/dp/B0DZ26XYBF) [**Alison Kingsgate Sleek BLACK Picture Frame for Photos & Posters - A3**Alison Kingsgate**£6.45**4.4★**▲ 252%**](https://www.amazon.co.uk/dp/B09TMZ1CG8) [**Hoikwo 50x70cm Frame Pack of 3 Black Aluminum Picture Frames 50cm x 70cm Horizontal or Vertical Wall-Mount Design for Photos Puzzles and Artwork**Hoikwo**£23.18**4.4★**▲ 251%**](https://www.amazon.co.uk/dp/B0F7QRTQ9L) [**TOSCALETTI 2 Pack 50x70cm Frame Lightweight Picture Frames with HD PS Panel Adhesive Wall Hooks Included No Drilling Needed Large Portrait or Landscape Hanging Perfect for Posters Prints and Photos**TOSCALETTI**£23.12**4.8★**▲ 232%**](https://www.amazon.co.uk/dp/B0GGM815VV) [**QPQIYIY 50x70cm Brown Frame Engineered Wood and Plexiglass Picture Frames 50cmx70cm with Mount for A2 Prints Photos and Posters Wall Mountable Poster Frames 50 x 70cm**QPQIYIY**£13.62**4.5★**▲ 187%**](https://www.amazon.co.uk/dp/B0G2LZYR81)
**~~View all trending →~~**
## **What buyers say about 50x70cm frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**36%
*“Great frames”*
**Quality-Overall**21%
*“it is well made”*
**Value For Money**16%
*“Excellent value”*
**Weight Light**5%
*“Lightweight and fairly easy to hang”*
**Size-Overall**4%
*“Absolutely lovely fit”*
**Advertised Vs Actual Product**3%
*“Just what I wanted”*
**Strength**2%
*“once done, it holds well”*
**Ease Of Use**2%
*“Easy to use”*
**Mounting**1%
*“it comes with a mount”*
**Design-Overall**1%
*“looks lovely in my living room”*
### **What buyers complain about **
**Quality-Overall**24%
*“Low quality”*
**Frame Quality**23%
*“Poor quality frame”*
**Strength**12%
*“Cheap and flimsy”*
**Value For Money**7%
*“Cheap, you pay for what get”*
**Size-Overall**4%
*“it is just not big enough”*
**Mounting**4%
*“No fixing point to mount to wall”*
**Material Quality**2%
*“Very cheap material”*
**Thickness**2%
*“The plastic film at the front is thin”*
**Assembly/Installation**2%
*“because it took me forever to put the whole thing together”*
**Durability**2%
*“Broken on arrival twice”*
### **Top return reasons **
**Frame Quality**51%
**Size-Overall**22%
**Quality-Overall**5%
**Defective Material/Parts**5%
**Strength**2%
**Mounting**2%
**Color**2%
**Scratch Resistance**1%
**Wood Quality**1%
**Material Quality**1%
## **Common questions**
- **Is 50x70cm frame profitable to sell on Amazon United Kingdom?**
- The niche generates £398K/yr across 32 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the 50x70cm frame niche?**
- 22 brands and 35 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in 50x70cm frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Strength. The return rate is 1.2%.
- **When does demand for 50x70cm frame peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the 50x70cm frame niche?**
- Listings span £5.61–£34.05; the average listing price is £16.87 (sweet spot $15–$100). The average incumbent carries 2,165 reviews — the moat a new listing must climb.
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