---
title: "45x45 Cushion Insert — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/45x45-cushion-insert"
last_updated: "2026-07-31T08:50:03.982Z"
locale: en
meta:
description: "Niche score 47/100 · £44K/yr market · 67K searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £44K/yr market · 67K searches/yr · £9.59 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "45x45 Cushion Insert — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **45x45 cushion insert**
**Skip it**
A small market ($44K/yr) — this niche doesn't clear our bar today.
Market size 11Growth 20Conversion 74Competition 49Returns 99Price range 37Avg price 30Brand share 64Review moat 23Quality gap 67
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****56%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£4.16–£21.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£9.59**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,578.43**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£44K**
£44K/yr · 67K searches
According to Flapen's Amazon United Kingdom niche tracking, 45x45 cushion insert is a £44K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **45x45 cushion insert market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£58K–£77K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#22**
- **Page quality**
- **0%**
- **Prime**
- **30%**
- **Sponsored**
- **77%**
- **Out of stock**
- **8.5%**
- **Avg brand age**
- **38 months**
- **Avg seller age**
- **187 days**
## **Competition & brand share**
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**23 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**67%**
Top 20: 98%
**Top-5 click share**
**56%**
Top 20: 92%
**Open market**
**29%**
- Rohi26% - Makimoo12% - Linen Empire11% - CnA Stores9% - C Stores9% - Adam Home5%
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — -9.6% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 6.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/45x45-cushion-insert/trend)
## **Top 45x45 cushion insert search terms**
- **45x45 cushions**14K/yr-9.3%12.3% conv. - **square cushions**6K/yr+29.5%2.8% conv. - **45 x 45 cushion**7K/yr-15.4%14.0% conv. - **sofa cushion inserts**6K/yr+22.4%2.0% conv. - **pillow cushion**5K/yr-8.7%2.6% conv. - **square cushion**6K/yr-29.3%1.5% conv. - **cushion 45 x 45 insert**4K/yr-5.4%13.9% conv. - **pillow insert**5K/yr-18.1%4.9% conv. - **pillow 45x45cm**5K/yr-31.0%15.0% conv. - **cushion pillow**4K/yr-24.8%2.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/45x45-cushion-insert/search-terms)
## **Top 45x45 cushion insert products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£4K12%£5K16%£7K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rohi Set of 4 Hypoallergenic Cushion pads 45cm x 45cm - White polyster square Cushions - Standard stuffer pack of Cushion inserts 45cm x 45cm (Pack of 4 | 18x18)**Rohi**£8.48**4.4★8,878 rev](https://www.amazon.co.uk/dp/B08KJB194K) [2**Rohi Set of 2 Hypoallergic Cushion Inner Pads (Pack of 2) 18 x 18 (45cm x 45cm) Cushion Insert Decorative Square Pillow Stuffer for Sofa Couch Cushions**Rohi**£6.65**4.4★21,147 rev](https://www.amazon.co.uk/dp/B06XX1KN67) [3**Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)**Makimoo**£7.63**4.3★2,293 rev](https://www.amazon.co.uk/dp/B0CQC6H9MZ) [4**Cushion Inserts Pads (Pack of 2) 45 x 45 cm (18x18 Inches) - White Hollowfibre Bounce Back Cushion Inner - Plump Square Cushion Pads for Sofa Couch & Decorative Pillow Fillers Made in UK**Linen Empire**£5.89**4.4★1,622 rev](https://www.amazon.co.uk/dp/B09LH614DT) [5**CnA Stores - Square Cushion Insert Inner Pads 18 x 18 Inch (45cm x 45cm) Cushion Stuffer Made From Bounce Back Non- Allergenic 100% Pure Hollowfibre 1 Cushion**CnA Stores**£4.16**4.6★935 rev](https://www.amazon.co.uk/dp/B0C6B483Q8)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£9.39**5,144 rev7mo ago](https://www.amazon.co.uk/dp/B0G6S636K1) [**Pro Home 45 x 45 Cushion Insert Pack of 2 Soft & Fluffy 18 x 18 Cushion Pads Square Cushion Inserts 45cm x 45cm Hypoallergenic Pillow Inserts Cushion Fillers Cushion Inners for Sofa Pillows**Pro Home**£5.70**23 rev1y ago](https://www.amazon.co.uk/dp/B0FGJYWZ4L) [**Booster Seat Cushion 47cm Square Chair Pad with 10cm Thick Grey**Generic**£9.84**125 rev1y ago](https://www.amazon.co.uk/dp/B0FCY89DNG) [**Makimoo Cushion Inserts 45cm x 45cm (18 x 18) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)**Makimoo**£7.63**2,293 rev2y ago](https://www.amazon.co.uk/dp/B0CQC6H9MZ) [**Makimoo Cushion Inserts 30cm x 50cm (12 x 20) Throw Pillow Inserts Hollowfibre Filling for Sofa Bedding Cushion Pads (Pack of 2)**Makimoo**£7.37**2,293 rev2y ago](https://www.amazon.co.uk/dp/B0CQBZM49V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Luxury Hollowfibre Pack of 4 Cushion Pads Inners Inserts 18x18 inches (45 x 45 cm) - White Square Cushion Fillers with Anti Dust Mite Down Proof Cover & Soft Polyester Filling for Sofa Bed & Couch**Iyan Soft Furnishing**£7.88**4.3★**▲ 377%**](https://www.amazon.co.uk/dp/B076HRS5RQ) [**LANE LINEN Cushion Inserts (Pack of 2) Throw Pillow Inserts 45x45 cm (18x18 inch) Hollowfibre Inner Pads for Sofa or Bed White Cushion Fillers**LANE LINEN**£9.39**4.0★**▲ 360%**](https://www.amazon.co.uk/dp/B0G6S636K1) [**Oubonun Cushion Inserts 45x45cm (Pack of 2) Soft & Fluffy Down Alternative Square Cushion Pads with Soft Cotton Cover for Sofa or Bed Machine Washable White (18x18 Inch)**Oubonun**£15.68**4.6★**▲ 331%**](https://www.amazon.co.uk/dp/B093F374P9) [**Adam Home Cushion Inserts 45cm x 45cm (18 x 18 inches) Quick Rebound Fluffy White Cushion Inner Perfect Hollowfibre for Sofa Cushion Pads (Pack of 4)**Adam Home**£8.83**4.4★**▲ 231%**](https://www.amazon.co.uk/dp/B0B1J98ZDS) [**Cushion Inserts 45x45 cm (18x18 inch) Hollow Virgin Fibre Inner Pads for Sofa or Bed Hypoallergenic Cushion pads polyster square Standard stuffer pack of White Cushion Fillers (Pack of 2)**DreamNights**£8.39**4.4★**▲ 227%**](https://www.amazon.co.uk/dp/B0G1NBVSM8)
**~~View all trending →~~**
## **What buyers say about 45x45 cushion insert**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Very well made at a good price”*
**Cushion**20%
*“Fantastic cushion”*
**Value For Money**17%
*“Excellent value”*
**Comfort-Overall**9%
*“Quality and comfort”*
**Size-Overall**7%
*“Fit perfect with the covers”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Soft Feel**5%
*“Lovely and soft”*
**Fluffiness**2%
*“Good fluffy pillows quite thick and plump, and great price”*
**Shape/Style**2%
*“do keep the shape as well”*
**Thickness**1%
*“they are very thickbut fluffy”*
### **What buyers complain about **
**Quality-Overall**24%
*“i thought they where high quality these are cheap”*
**Cushion**11%
*“Very thin cushions”*
**Size-Overall**10%
*“size is inaccurate”*
**Thickness**10%
*“I needed the depth at first looked a little thin”*
**Value For Money**7%
*“not worth the price as cheaper ones are as good if not better”*
**Advertised Vs Actual Product**5%
*“Didnt look like picture”*
**Material Quality**3%
*“not that awful plastic tea bag material”*
**Strength**2%
*“Thin and flimsy”*
**Smell**2%
*“Arrived damp and smelling musky”*
**Comfort-Overall**2%
*“Very uncomfortable”*
### **Top return reasons **
**Size-Overall**40%
**Cushion**18%
**Quality-Overall**13%
**Advertised Vs Actual Product**4%
**Thin**3%
**Comfort-Overall**2%
**Soft Feel**2%
**Material Quality**2%
**Strength**2%
**Hard Feel**1%
## **Common questions**
- **Is 45x45 cushion insert profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 30 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 45x45 cushion insert niche?**
- 23 brands and 26 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in 45x45 cushion insert?**
- Top complaints mined from reviews: Quality-Overall, Cushion, Size-Overall. The return rate is 0.1%.
- **When does demand for 45x45 cushion insert peak?**
- Demand peaks in Nov–Dec; the busiest month runs 6.0× the quietest.
- **What does it cost to enter the 45x45 cushion insert niche?**
- Listings span £4.16–£21.41; the average listing price is £9.59 (sweet spot $15–$100). The average incumbent carries 7,578 reviews — the moat a new listing must climb.
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