---
title: "Products — 40oz tumbler with straw and lid - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/40oz-tumbler-with-straw-and-lid/products"
last_updated: "2026-07-31T13:30:57.232Z"
locale: en
meta:
  description: "Niche score 55/100 · £48K/yr market · 352K searches/yr · £11.48 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £48K/yr market · 352K searches/yr · £11.48 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Products — 40oz tumbler with straw and lid - Flapen"
---

# **40oz tumbler with straw and lid**

**Worth a look**

Shows a fragmented shelf (top 5 take 29% of clicks), but a small market ($48K/yr) keeps it on the watch list.

Market size 12Growth 61Conversion 15Competition 86Returns 81Price range 69Avg price 46Brand share 85Review moat 32Quality gap 60

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Brand share**

**Great****50%**

top-5 brand share — no brand owns this niche

**Returns**

**Great****1.7%**

return rate — above 5% kills the launch gate

**Price range**

**Good****£6.42–£33.67**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Good****+37.2%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Okay****£11.48**

avg listing price — sweet spot $15–$100

**Review moat**

**Okay****3,337.29**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Bad****1.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£48K**

£48K/yr · 352K searches