---
title: "40oz Tumbler with Straw and Lid — £48K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/40oz-tumbler-with-straw-and-lid"
last_updated: "2026-07-31T12:46:05.579Z"
locale: en
meta:
description: "Niche score 55/100 · £48K/yr market · 352K searches/yr · £11.48 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £48K/yr market · 352K searches/yr · £11.48 avg price. A small market ($48K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "40oz Tumbler with Straw and Lid — £48K/yr Amazon UK Niche (2026) - Flapen"
---
# **40oz tumbler with straw and lid**
**Worth a look**
Shows a fragmented shelf (top 5 take 29% of clicks), but a small market ($48K/yr) keeps it on the watch list.
Market size 12Growth 61Conversion 15Competition 86Returns 81Price range 69Avg price 46Brand share 85Review moat 32Quality gap 60
**Competition**
**Great****29%**
top-5 click share — an open shelf
**Brand share**
**Great****50%**
top-5 brand share — no brand owns this niche
**Returns**
**Great****1.7%**
return rate — above 5% kills the launch gate
**Price range**
**Good****£6.42–£33.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+37.2%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.48**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****3,337.29**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Bad****1.2%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Bad****£48K**
£48K/yr · 352K searches
According to Flapen's Amazon United Kingdom niche tracking, 40oz tumbler with straw and lid is a £48K/yr Amazon United Kingdom market (352K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Jan–Jun–Jul–Dec. Verdict: Worth a look — 55/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **40oz tumbler with straw and lid market data**
- **Units sold / yr**
- **4K–5K**
- avg 0–100/product
- **Revenue / yr**
- **£46K–£57K**
- units × avg price
- **Conversion rate**
- **1.2%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **99%**
- **Sponsored**
- **83%**
- **Out of stock**
- **18.3%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.
**Brands**
**36 **▼falling
**Sellers**
**85**
**Top-5 brand share**
**50%**
Top 20: 89%
**Top-5 click share**
**29%**
Top 20: 62%
**Open market**
**46%**
- WATERSY23% - Otto Koning9% - YJH7% - CherryKelly7% - Simple Modern5% - BOZ4%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +37.2% search growth over the last 90 days.
12K8KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Jun, Jul, Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/home-garden/40oz-tumbler-with-straw-and-lid/trend)
## **Top 40oz tumbler with straw and lid search terms**
- **insulated tumbler**32K/yr+58.1%0.3% conv. - **tumbler with straw**33K/yr+23.8%0.4% conv. - **insulated cup with straw**21K/yr+84.6%0.8% conv. - **water tumbler**24K/yr+16.4%0.4% conv. - **stainless steel tumbler**22K/yr+19.3%0.2% conv. - **cold cup**14K/yr+146.4%0.7% conv. - **40oz tumbler**19K/yr+74.6%0.6% conv. - **insulated tumbler with straw**15K/yr+99.6%0.5% conv. - **water cup with straw and lid**20K/yr-2.5%0.9% conv. - **travel cup with straw**16K/yr+33.3%0.6% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/40oz-tumbler-with-straw-and-lid/search-terms)
## **Top 40oz tumbler with straw and lid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%2%£9614%£2K6%£3K8%£4K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Ivory Beige**WATERSY**£10.69**4.5★3,487 rev](https://www.amazon.co.uk/dp/B0D1VFV4H7) [2**Travel Mug with Handle Otto Koning 40oz (1.2L) Double Wall Insulated Tumbler with Straw & Lid Stainless Steel Thermal Cup for Hot & Cold Drinks Fits Car Cup Holders & Gym Gear**Otto Koning**£8.59**4.3★663 rev](https://www.amazon.co.uk/dp/B0F7F64R8R) [3**YJ&H 20oz (550ml) Travel Tumbler Double Wall Vacuum Insulated Coffee Mug Stainless Steel Coffee Cup with 2 Splash Proof Lid 2 Straws & Free Cleaning Brush BPA Free - Pink**YJH**£9.14**4.5★5,116 rev](https://www.amazon.co.uk/dp/B08GSS5BC4) [4**WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Rose Quartz**WATERSY**£10.54**4.5★3,487 rev](https://www.amazon.co.uk/dp/B0CNPMFPT2) [5**WATERSY Travel Mug Coffee Cup 40oz Tumbler Straw Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle for Cold Hot Coffee 1182ml Black**WATERSY**£10.43**4.5★3,487 rev](https://www.amazon.co.uk/dp/B0CNPLSZBV)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**FOLAI Leakproof Flip Water Tumbler 30oz Stainless Steel Hot and Cold Water Bottle with Ergonomic Handle and Straw Keeps Cold For 12+ Hours Ideal for Gym Car Beach-Easy to Carry Travel Mug(Floral)**FOLAI**£10.36**70 rev1y ago](https://www.amazon.co.uk/dp/B0FH53Z7XB) [**LEIKEEGO Travel Mug Coffee Cup 1200ml/40oz Tumbler with Straw and Lid Stainless Steel Double Wall Vacuum Insulated Coffee Cup with Handle-Keeps Cold for 24H-Hot for 12H(Pink)**LEIKEEGO**£8.82**93 rev1y ago](https://www.amazon.co.uk/dp/B0F6CKTXBS) [**BJPKPK 18oz Insulated Tumbler with lid and Straw Stainless Steel Tumblers Travel Coffee Mug Reusable Thermal Cup Macaron Green**BJPKPK**£9.17**1,412 rev1y ago](https://www.amazon.co.uk/dp/B0CR9ZK5BK) [**WATERSY 40oz Travel Mug Coffee Cup with 2 Straws Tumbler Lid and Handle Stainless Steel Double Wall Vacuum Insulated Coffee Water Bottle Thermal for Cold Hot Coffee 1182ml Green**WATERSY**£14.00**381 rev1y ago](https://www.amazon.co.uk/dp/B0DYV33HJ9) [**CherryKelly 40oz (1200ml) Tumbler with Handle & Flip Straw | Stainless Steel Travel Coffee Mug | Insulated Thermal Cup | Hot & Cold Drinks Water Bottle | BPA-Free - Lilac Purple**CherryKelly**£10.13**132 rev1y ago](https://www.amazon.co.uk/dp/B0FBK9K8MM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BJPKPK 18oz Insulated Tumbler with lid and Straw Stainless Steel Tumblers Travel Coffee Mug Reusable Thermal Cup Macaron Green**BJPKPK**£9.17**4.6★**▲ 157%**](https://www.amazon.co.uk/dp/B0CR9ZK5BK) [**FOLAI Leakproof Flip Water Tumbler 30oz Stainless Steel Hot and Cold Water Bottle with Ergonomic Handle and Straw Keeps Cold For 12+ Hours Ideal for Gym Car Beach-Easy to Carry Travel Mug(Floral)**FOLAI**£10.36**3.8★**▲ 97%**](https://www.amazon.co.uk/dp/B0FH53Z7XB) [**BIGRD Insulated Coffee Cup Travel Mug with Handle and Straw 40oz Stainless Steel Double Wall Vacuum Leak Proof Water Bottle for Cold Hot 1.2L BPA-Free Seafoam**BIGRD**£10.56**4.5★**▲ 87%**](https://www.amazon.co.uk/dp/B0F225YDVC) [**BOZ Insulated Tumbler - Stainless Steel Cup with Lid and Straw - Perfect for Hot and Cold Drinks - BPA Free (900 ml / 30oz Pink)**BOZ**£6.76**4.4★**▲ 87%**](https://www.amazon.co.uk/dp/B0BW2VWKGD) [**Travel Mug with Handle Otto Koning 40oz (1.2L) Double Wall Insulated Tumbler with Straw & Lid Stainless Steel Thermal Cup for Hot & Cold Drinks Fits Car Cup Holders & Gym Gear**Otto Koning**£8.58**4.3★**▲ 73%**](https://www.amazon.co.uk/dp/B0F7FGZT37)
**~~View all trending →~~**
## **What buyers say about 40oz tumbler with straw and lid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Excellent quality”*
**Temperature Retention**15%
*“It keeps my drinks coldish”*
**Value For Money**10%
*“Good value for money”*
**Size-Overall**9%
*“Brilliant size”*
**Leak-Proof**7%
*“does not leak”*
**Ease Of Cleaning**5%
*“Easy to clean”*
**Color**5%
*“The colour is super cute”*
**Advertised Vs Actual Product**5%
*“Does what its supposed to”*
**Strength**4%
*“The bottle is sturdy”*
**Durability**4%
*“it still looks like new”*
### **What buyers complain about **
**Leak-Proof**21%
*“IT LEAKS FOR GOD SAKE”*
**Value For Money**9%
*“It's not good value as you can get the same at a cheaper price”*
**Ease Of Use**7%
*“Hard to drink out of”*
**Size-Overall**7%
*“Bottle is big”*
**Temperature Retention**6%
*“Doesn't keep cold”*
**Weight Heavy**4%
*“It's a bit bulky”*
**Heating**4%
*“on hotter days its gone warm”*
**Durability**3%
*“Broke quickly”*
**Handle Quality**3%
*“Handle broke off after 3rd use”*
**Strength**3%
*“the straws are a little flimsy”*
### **Top return reasons **
**Size-Overall**47%
**Leak-Proof**15%
**Color**8%
**Weight Heavy**4%
**Scratch Resistance**3%
**Quality-Overall**2%
**Ease Of Use**2%
**Functionality-Overall**2%
**Handle Quality**2%
**Material Quality**1%
## **Common questions**
- **Is 40oz tumbler with straw and lid profitable to sell on Amazon United Kingdom?**
- The niche generates £48K/yr across 77 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +37.2%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the 40oz tumbler with straw and lid niche?**
- 36 brands and 85 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 50% of demand.
- **What do buyers complain about in 40oz tumbler with straw and lid?**
- Top complaints mined from reviews: Leak-Proof, Value For Money, Ease Of Use. The return rate is 1.7%.
- **When does demand for 40oz tumbler with straw and lid peak?**
- Demand peaks in Jan–Jun–Jul–Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the 40oz tumbler with straw and lid niche?**
- Listings span £6.42–£33.67; the average listing price is £11.48 (sweet spot $15–$100). The average incumbent carries 3,337 reviews — the moat a new listing must climb.
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