---
title: "Trend — 400 thread count fitted sheet - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/400-thread-count-fitted-sheet/trend"
last_updated: "2026-07-31T08:45:10.115Z"
locale: en
meta:
  description: "Niche score 50/100 · £42K/yr market · 130K searches/yr · £11.58 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £42K/yr market · 130K searches/yr · £11.58 avg price. A small market ($42K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 400 thread count fitted sheet - Flapen"
---

# **400 thread count fitted sheet**

**Worth a look**

Shows low returns (0.7%), but a small market ($42K/yr) keeps it on the watch list.

Market size 11Growth 58Conversion 35Competition 57Returns 97Price range 58Avg price 47Brand share 60Review moat 23Quality gap 60

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Growth**

**Good****+32.5%**

90-day search growth — must beat 0% to launch

**Price range**

**Good****£6.19–£27.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****51%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£11.58**

avg listing price — sweet spot $15–$100

**Conversion**

**Okay****2.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****7,624.37**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£42K**

£42K/yr · 130K searches