---
title: "Search terms — 30x40cm frame - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/30x40cm-frame/search-terms"
last_updated: "2026-07-31T09:44:31.480Z"
locale: en
meta:
  description: "Niche score 52/100 · £252K/yr market · 357K searches/yr · £8.98 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · £252K/yr market · 357K searches/yr · £8.98 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 30x40cm frame - Flapen"
---

# **30x40cm frame**

**Worth a look**

Shows low returns (1.5%), but soft demand (-21.4% this quarter) keeps it on the watch list.

Market size 47Growth 14Conversion 78Competition 66Returns 86Price range 25Avg price 25Brand share 59Review moat 58Quality gap 52

**Returns**

**Great****1.5%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****45%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****69%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,180.97**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£252K**

£252K/yr · 357K searches

**Avg price**

**Okay****£8.98**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****£4.75–£18.48**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-21.4%**

90-day search growth — must beat 0% to launch