---
title: "30x40cm Frame — £252K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/30x40cm-frame"
last_updated: "2026-07-31T08:04:05.995Z"
locale: en
meta:
description: "Niche score 52/100 · £252K/yr market · 357K searches/yr · £8.98 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £252K/yr market · 357K searches/yr · £8.98 avg price. Soft demand (-21.4% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "30x40cm Frame — £252K/yr Amazon UK Niche (2026) - Flapen"
---
# **30x40cm frame**
**Worth a look**
Shows low returns (1.5%), but soft demand (-21.4% this quarter) keeps it on the watch list.
Market size 47Growth 14Conversion 78Competition 66Returns 86Price range 25Avg price 25Brand share 59Review moat 58Quality gap 52
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.8%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,180.97**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£252K**
£252K/yr · 357K searches
**Avg price**
**Okay****£8.98**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£4.75–£18.48**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, 30x40cm frame is a £252K/yr Amazon United Kingdom market (357K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **30x40cm frame market data**
- **Units sold / yr**
- **25K–30K**
- avg 500–750/product
- **Revenue / yr**
- **£225K–£269K**
- units × avg price
- **Conversion rate**
- **7.8%**
- **Avg BSR**
- **#49**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **85%**
- **Out of stock**
- **7.2%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **176 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**24**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 88%
**Open market**
**26%**
- Tinkeps22% - upsimples17% - wyewye12% - FamiPrts11% - MEGAROOM8% - COMPOLICY4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -21.4% search growth over the last 90 days.
12K8KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/30x40cm-frame/trend)
## **Top 30x40cm frame search terms**
- **30x40 picture frame**82K/yr-19.8%7.1% conv. - **30 x 40cm picture frame**69K/yr-17.5%6.1% conv. - **picture frames 30cm x 40cm**49K/yr-23.8%5.8% conv. - **30x40 cm picture frames**15K/yr-36.0%5.4% conv. - **30cm x 40cm frame**17K/yr-23.4%5.2% conv. - **frame 30x40cm**14K/yr-27.7%7.2% conv. - **30x40 frame**14K/yr-22.1%5.0% conv. - **photo frame 30x40cm**9K/yr-14.5%6.4% conv. - **30x40cm picture frame**13K/yr-11.9%5.5% conv. - **30 x 40 picture frame**7K/yr+6.3%6.9% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/30x40cm-frame/search-terms)
## **Top 30x40cm frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£10K8%£20K12%£30K16%£40K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**upsimples 3 Pack 30x40 Picture Frame Black 30x40 Poster Photo Frame**upsimples**£9.61**3.7★4,286 rev](https://www.amazon.co.uk/dp/B0DSG2Q6SX) [2**30x40 Picture Frame Wooden 30x40 Photo Frames with 11.3x7.8 inch Mount**FamiPrts**£6.64**4.5★826 rev](https://www.amazon.co.uk/dp/B0DSQ9QVF2) [3**Tinkeps 4 Pack 30x40 Black Picture Frame Engineered Wood and Plexiglass 30x40 Frame with Mount for A4 Prints Photos and Posters Wall Mountable**Tinkeps**£13.68**4.6★833 rev](https://www.amazon.co.uk/dp/B0DKBTM3LY) [4**wyewye 30x40 Picture Frame 30 x 40cm Wooden Photo Frame Picture Frames 30cm x 40cm with Plexiglass and Mount Picture Frames for Only Wall Mount Solid Wood Black Pack of 1**wyewye**£6.69**4.4★2,822 rev](https://www.amazon.co.uk/dp/B0CBB5KSX7) [5**MEGAROOM Wood 30x40 Picture Frame - 30 x 40cm Picture Frame - Picture Frames 30cm x 40cm with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)**MEGAROOM**£7.15**4.5★903 rev](https://www.amazon.co.uk/dp/B0DJ4T8W3L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**30x40 Picture Frame -30x40 Frames with Mount for A4 Prints Light Wood Grain**YEEPHAN**£7.67**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GSTDYRXZ) [**EGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black**EGOFINE**£5.84**86 rev6mo ago](https://www.amazon.co.uk/dp/B0GFVGNVYB) [**Szyeequoo 30x40 Picture Frame White Photo Frame with A3 Mat Acrylic Front Safer Than Glass Wall Display Horizontal or Vertical 30 x 40 cm**Szyeequoo**£7.63**107 rev1y ago](https://www.amazon.co.uk/dp/B0FDLCQ9PL) [**30x40 Picture Frame Wooden 30x40 Photo Frames with 11.3x7.8 inch Mount**FamiPrts**£6.64**826 rev1y ago](https://www.amazon.co.uk/dp/B0DSQ9QVF2) [**Tinkeps 30x40 Oak Wood Picture Frame Engineered Wood and Plexiglass 30x40 Photo Frame with Mount for A4 Prints Photos and Posters Wall Mountable**Tinkeps**£6.64**156 rev1y ago](https://www.amazon.co.uk/dp/B0F6TMWK6T)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**EGOFINE 30x40 Picture Frame 12x16 inch Frame Display 8.5X11 with Mat Covered by Plexiglass for Wall Mounting Black**EGOFINE**£5.84**4.2★**▲ 311%**](https://www.amazon.co.uk/dp/B0GFVGNVYB) [**30x40 Picture Frame -30x40 Frames with Mount for A4 Prints Light Wood Grain**YEEPHAN**£7.67**4.7★**▲ 308%**](https://www.amazon.co.uk/dp/B0GSTDYRXZ) [**Szyeequoo 30x40 Picture Frames White 2 Pack 30 x 40 cm / 12 x 16 inch Wooden Poster Frames with A4 21 x 29.7 cm Mount Clear Acrylic Front Wall Hanging for Artwork Certificates**Szyeequoo**£9.53**4.6★**▲ 190%**](https://www.amazon.co.uk/dp/B0DP46YX1F) [**Szyeequoo 30x40 Picture Frame White Photo Frame with A3 Mat Acrylic Front Safer Than Glass Wall Display Horizontal or Vertical 30 x 40 cm**Szyeequoo**£7.63**4.6★**▲ 105%**](https://www.amazon.co.uk/dp/B0FDLCQ9PL) [**30x40 Picture Frame Wooden 30x40 Photo Frames with 11.3x7.8 inch Mount**FamiPrts**£6.64**4.5★**▲ 81%**](https://www.amazon.co.uk/dp/B0DSQ9QVF2)
**~~View all trending →~~**
## **What buyers say about 30x40cm frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**39%
*“Great frames”*
**Quality-Overall**17%
*“Looks well made”*
**Value For Money**16%
*“Good Value”*
**Advertised Vs Actual Product**9%
*“much better than I was expecting”*
**Weight Light**3%
*“While its lightweight and practical, I personally prefer the look and feel of traditional glass, which gives a slightly more premium finish”*
**Size-Overall**3%
*“Good fit”*
**Image/Picture Clarity**1%
*“crystal clear”*
**Print Quality**1%
*“Perfect for my print to frame”*
**Ease Of Use**1%
*“Easy to use”*
**Assembly/Installation**1%
*“Easy Assembly”*
### **What buyers complain about **
**Quality-Overall**27%
*“Cheap and nasty”*
**Frame Quality**19%
*“The frame is certainly cheaply made”*
**Defective Material/Parts**6%
*“Was broken in 4 places”*
**Advertised Vs Actual Product**5%
*“What was sent to me had no actual resemblance to the image in the picture on line”*
**Size-Overall**4%
*“Not fit for purpose”*
**Strength**4%
*“very weak construction”*
**Assembly/Installation**3%
*“assembled differently”*
**Value For Money**3%
*“expensive for what it is”*
**Adhesion/Stickiness**3%
*“All 3 have a sticky label which is impossible to get off”*
**Mounting**3%
*“Mounting too thin never seen syluch a thin mount”*
### **Top return reasons **
**Frame Quality**40%
**Size-Overall**36%
**Quality-Overall**4%
**Defective Material/Parts**4%
**Color**3%
**Advertised Vs Actual Product**2%
**Strength**2%
**Mounting**1%
**Material Quality**1%
**Scratch Resistance**1%
## **Common questions**
- **Is 30x40cm frame profitable to sell on Amazon United Kingdom?**
- The niche generates £252K/yr across 34 tracked products. 1 of 4 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 30x40cm frame niche?**
- 20 brands and 24 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in 30x40cm frame?**
- Top complaints mined from reviews: Quality-Overall, Frame Quality, Defective Material/Parts. The return rate is 1.5%.
- **When does demand for 30x40cm frame peak?**
- Demand peaks in Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the 30x40cm frame niche?**
- Listings span £4.75–£18.48; the average listing price is £8.98 (sweet spot $15–$100). The average incumbent carries 1,181 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)