---
title: "30x30 Picture Frame — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/30x30-picture-frame"
last_updated: "2026-07-31T08:56:59.570Z"
locale: en
meta:
description: "Niche score 49/100 · £66K/yr market · 109K searches/yr · £9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · £66K/yr market · 109K searches/yr · £9.12 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "30x30 Picture Frame — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **30x30 picture frame**
**Skip it**
Soft demand (-21.4% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 14Conversion 72Competition 67Returns 83Price range 22Avg price 26Brand share 77Review moat 48Quality gap 68
**Returns**
**Great****1.6%**
return rate — above 5% kills the launch gate
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Conversion**
**Good****6.6%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,701.46**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Okay****£9.12**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£6.24–£17.41**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£66K**
£66K/yr · 109K searches
**Growth**
**Bad****-21.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, 30x30 picture frame is a £66K/yr Amazon United Kingdom market (109K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **30x30 picture frame market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£55K–£73K**
- units × avg price
- **Conversion rate**
- **6.6%**
- **Avg BSR**
- **#341**
- **Page quality**
- **0%**
- **Prime**
- **81%**
- **Sponsored**
- **89%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **202 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**24 **▲rising
**Sellers**
**32**
**Top-5 brand share**
**58%**
Top 20: 97%
**Top-5 click share**
**45%**
Top 20: 85%
**Open market**
**34%**
- Alison Kingsgate17% - upsimples16% - Hampton Frames11% - HOUSE DAY8% - Vasemouh8% - Giftgarden7%
## **Demand & seasonality**
Weekly Amazon search volume, last 87 weeks — -21.4% search growth over the last 90 days.
3K2KSpike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/home-garden/30x30-picture-frame/trend)
## **Top 30x30 picture frame search terms**
- **30x30 picture frame**35K/yr-17.6%5.0% conv. - **30 x 30 picture frame**18K/yr-21.6%5.9% conv. - **30cm x 30cm frame**16K/yr-25.4%5.9% conv. - **square picture frames 30 x 30cm**7K/yr-14.3%4.3% conv. - **30x30 frame**8K/yr-12.2%3.4% conv. - **picture frames 30x30cm**5K/yr-6.4%4.7% conv. - **30x30cm picture frame**4K/yr-26.2%4.1% conv. - **picture frame 30cm x 30cm**4K/yr-33.6%7.8% conv. - **photo frame 30x30cm**4K/yr-26.3%4.8% conv. - **frame 30x30**4K/yr-27.5%6.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/30x30-picture-frame/search-terms)
## **Top 30x30 picture frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£5K12%£8K16%£10K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alison Kingsgate Modern Black 30X30CM Picture Frame for Photos Certificates**Alison Kingsgate**£6.26**4.5★10,950 rev](https://www.amazon.co.uk/dp/B093MMGC1J) [2**upsimples 3 Pack 30x30 Picture Frame Black 30x30 Poster Photo Frame**upsimples**£9.64**3.7★4,286 rev](https://www.amazon.co.uk/dp/B0DSG5Z82M) [3**Hampton Frames Square Picture Frame 30x30cm Oak Effect Pack of 1 Acrylic Front MDF Wall Mount Portrait or Landscape For Posters Certificates Photos**Hampton Frames**£7.52**4.5★256 rev](https://www.amazon.co.uk/dp/B09JGLM2YW) [4**Giftgarden Black 30x30cm Picture Frame Square 12x12 inch Picture Frames for Tabletop or Wall Displays**Giftgarden**£7.22**4.3★4,213 rev](https://www.amazon.co.uk/dp/B0CV12BQ3C) [5**upsimples 3 Pack 30x30 Frame Black Picture Frames 30x30 Photo Frame**upsimples**£14.15**4.5★10,615 rev](https://www.amazon.co.uk/dp/B0DT9HNV1S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**1x Picture Frame 30x30 Black Wood.30x30 Photo Frames with 20x20 Mat**Tremisna**£6.46**5 rev2mo ago](https://www.amazon.co.uk/dp/B0GYX4T4XB) [**30x30 Picture Frame - Square Frames with Mount for 20x20cm Prints**YEEPHAN**£6.52**26 rev4mo ago](https://www.amazon.co.uk/dp/B0GSTD6JNB) [**MEGAROOM 30x30 Picture Frame -12x12 Picture Frame with 24.4x24.4cm Photo - Photo Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)**MEGAROOM**£7.84**903 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRFB4P8) [**HOUSE DAY 30x30 picture frame Oak Wood Photo Frames Wall Mount 1 Pack**HOUSE DAY**£7.07**41 rev6mo ago](https://www.amazon.co.uk/dp/B0GF7QR29K) [**Vasemouh 12x12 Photo Frame Black Single 30x30cm Square Picture Frame Horizontal or Vertical Wall Mounting and Tabletop Display for Home Office Gallery**Vasemouh**£6.80**81 rev6mo ago](https://www.amazon.co.uk/dp/B0GD79PS3D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**1x Picture Frame 30x30 Black Wood.30x30 Photo Frames with 20x20 Mat**Tremisna**£6.46**5.0★**▲ 334%**](https://www.amazon.co.uk/dp/B0GYX4T4XB) [**Vasemouh 12x12 Photo Frame Black Single 30x30cm Square Picture Frame Horizontal or Vertical Wall Mounting and Tabletop Display for Home Office Gallery**Vasemouh**£6.80**3.9★**▲ 330%**](https://www.amazon.co.uk/dp/B0GD79PS3D) [**30x30 Picture Frame - Square Frames with Mount for 20x20cm Prints**YEEPHAN**£6.52**4.7★**▲ 327%**](https://www.amazon.co.uk/dp/B0GSTD6JNB) [**HOUSE DAY 30x30 picture frame Oak Wood Photo Frames Wall Mount 1 Pack**HOUSE DAY**£7.07**4.3★**▲ 325%**](https://www.amazon.co.uk/dp/B0GF7QR29K) [**MEGAROOM 30x30 Picture Frame -12x12 Picture Frame with 24.4x24.4cm Photo - Photo Frame with Clear Perspex Front - Wall Mounting to Hang Portrait or Landscape (Black)**MEGAROOM**£7.84**4.5★**▲ 294%**](https://www.amazon.co.uk/dp/B0GHRFB4P8)
**~~View all trending →~~**
## **What buyers say about 30x30 picture frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**32%
*“sturdy frame”*
**Value For Money**18%
*“Excellent value”*
**Quality-Overall**12%
*“Good quality”*
**Size-Overall**7%
*“Great fit”*
**Advertised Vs Actual Product**6%
*“As described”*
**Ease Of Use**2%
*“easy to use”*
**Image/Picture Clarity**2%
*“photographs stand out beautifully”*
**Weight Light**2%
*“keeps the whole frame very lightweight”*
**Mounting**2%
*“Smart looking oak-effect frame with a handy mount”*
**Wood Quality**2%
*“the wood is solid”*
### **What buyers complain about **
**Frame Quality**29%
*“Not a picture frame at all”*
**Strength**13%
*“Very poor faility”*
**Quality-Overall**12%
*“don't bother, the quality is terrible”*
**Mounting**10%
*“The back of the frame has a mounting hook stuck on”*
**Adhesion/Stickiness**9%
*“Sticky label on acetate almost impossible to get off without scratchings acetate”*
**Size-Overall**5%
*“Too small”*
**Advertised Vs Actual Product**3%
*“Not at all what was expected”*
**Magnetic Strength/Adsorption**3%
*“Its floppy magnetic plastic”*
**Thickness**1%
*“the frame itself is relatively thin”*
**Material Quality**1%
*“there isn't a huge amount of material used in its construction”*
### **Top return reasons **
**Size-Overall**39%
**Frame Quality**29%
**Quality-Overall**6%
**Advertised Vs Actual Product**5%
**Material Quality**3%
**Color**3%
**Strength**2%
**Thin**2%
**Defective Material/Parts**2%
**Scratch Resistance**1%
## **Common questions**
- **Is 30x30 picture frame profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 37 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -21.4%. Flapen's verdict: Skip it (49/100).
- **How competitive is the 30x30 picture frame niche?**
- 24 brands and 32 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in 30x30 picture frame?**
- Top complaints mined from reviews: Frame Quality, Strength, Quality-Overall. The return rate is 1.6%.
- **When does demand for 30x30 picture frame peak?**
- Demand peaks in Nov–Dec; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the 30x30 picture frame niche?**
- Listings span £6.24–£17.41; the average listing price is £9.12 (sweet spot $15–$100). The average incumbent carries 1,701 reviews — the moat a new listing must climb.
## **Related niches in Home & Garden**
- 79 [**mole repellent**](https://flapen.com/research/uk/home-garden/mole-repellent)£163K/yr+91.4%**Worth a look**- 80 [**sun lounger**](https://flapen.com/research/uk/home-garden/sun-lounger)£2.5M/yr+299.9%**Launch it**- 80 [**fly repellent fan**](https://flapen.com/research/uk/home-garden/fly-repellent-fan)£302K/yr>1,000%**Worth a look**- 80 [**ice maker**](https://flapen.com/research/uk/home-garden/ice-maker)£2.9M/yr+371.4%**Launch it**- 80 [**parasol base**](https://flapen.com/research/uk/home-garden/parasol-base)£1.1M/yr+904.4%**Launch it**- 80 [**air conditioner**](https://flapen.com/research/uk/home-garden/air-conditioner)£39.3M/yr>1,000%**Launch it**[**All Home & Garden niches **](https://flapen.com/research/uk/home-garden)