---
title: "Search terms — 2.5 tog duvet - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/2-5-tog-duvet/search-terms"
last_updated: "2026-07-31T12:45:23.732Z"
locale: en
meta:
  description: "Niche score 60/100 · £55K/yr market · 67K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 60/100 · £55K/yr market · 67K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — 2.5 tog duvet - Flapen"
---

# **2.5 tog duvet**

**Worth a look**

Shows demand growing +368.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 14Growth 100Conversion 65Competition 62Returns 98Price range 50Avg price 68Brand share 40Review moat 24Quality gap 60

**Growth**

**Incredible****+368.5%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Good****£14.13**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****5.8%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£8.26–£21.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****81%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Bad****5,305.86**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£55K**

£55K/yr · 67K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")