---
title: "Products — 12x16 picture frame - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/12x16-picture-frame/products"
last_updated: "2026-07-31T09:47:12.881Z"
locale: en
meta:
  description: "Niche score 40/100 · £70K/yr market · 102K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 40/100 · £70K/yr market · 102K searches/yr · £8.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — 12x16 picture frame - Flapen"
---

# **12x16 picture frame**

**Skip it**

Prices mostly outside the sweet spot ($5.84–$14.11) — this niche doesn't clear our bar today.

Market size 17Growth 16Conversion 77Competition 37Returns 78Price range 0Avg price 25Brand share 49Review moat 48Quality gap 55

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,684.61**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Okay****£8.99**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£70K**

£70K/yr · 102K searches

**Growth**

**Bad****-18.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£5.84–£14.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100