---
title: "Search terms — 12 inch cake board and box - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/12-inch-cake-board-and-box/search-terms"
last_updated: "2026-07-31T09:49:34.897Z"
locale: en
meta:
  description: "Niche score 38/100 · £86K/yr market · 67K searches/yr · £6.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 38/100 · £86K/yr market · 67K searches/yr · £6.62 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Search terms — 12 inch cake board and box - Flapen"
---

# **12 inch cake board and box**

**Skip it**

Prices mostly outside the sweet spot ($4.73–$10.68) — this niche doesn't clear our bar today.

Market size 21Growth 26Conversion 100Competition 24Returns 97Price range 0Avg price 18Brand share 9Review moat 65Quality gap 28

**Conversion**

**Incredible****19.4%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****909.75**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Market size**

**Bad****£86K**

£86K/yr · 67K searches

**Avg price**

**Bad****£6.62**

avg listing price — sweet spot $15–$100

**Brand share**

**Bad****96%**

top-5 brand share — brand-locked demand

**Price range**

**Bad****£4.73–£10.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100