---
title: "11x14 Frame — £59K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/11x14-frame"
last_updated: "2026-07-31T08:46:29.950Z"
locale: en
meta:
description: "Niche score 47/100 · £59K/yr market · 80K searches/yr · £10.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £59K/yr market · 80K searches/yr · £10.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "11x14 Frame — £59K/yr Amazon UK Niche (2026) - Flapen"
---
# **11x14 frame**
**Skip it**
A small market ($59K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 19Conversion 75Competition 59Returns 74Price range 55Avg price 37Brand share 63Review moat 36Quality gap 58
**Conversion**
**Great****7.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Good****2.0%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£5.98–£26.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Okay****£10.47**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****2,929.96**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-11.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£59K**
£59K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, 11x14 frame is a £59K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **11x14 frame market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£63K–£84K**
- units × avg price
- **Conversion rate**
- **7.0%**
- **Avg BSR**
- **#101**
- **Page quality**
- **0%**
- **Prime**
- **89%**
- **Sponsored**
- **81%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **46 months**
- **Avg seller age**
- **188 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**20**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 93%
**Open market**
**24%**
- Frame Company22% - Scholar Tree13% - EGOFINE13% - Alison Kingsgate10% - Baoee9% - upsimples9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -11.7% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/11x14-frame/trend)
## **Top 11x14 frame search terms**
- **11x14 picture frame**20K/yr-10.2%6.6% conv. - **11 x 14 inch frame**18K/yr-12.9%4.7% conv. - **14 x 11 inch picture frame**14K/yr-11.3%6.6% conv. - **14x11 inch picture frame**10K/yr-12.3%5.8% conv. - **11x14 frame**9K/yr-12.7%3.2% conv. - **36 x 28 cm frame**3K/yr+8.8%2.8% conv. - **11 x 14 inch frame black**3K/yr-19.8%11.7% conv. - **28x36cm frame**3K/yr-23.5%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/11x14-frame/search-terms)
## **Top 11x14 frame products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£2K8%£5K12%£7K16%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Frame Company Allington Black 14x11 Photo Frame MDF Real Glass**Frame Company**£9.02**4.4★1,213 rev](https://www.amazon.co.uk/dp/B00OM457K8) [2**EGOFINE 14x11 Picture Frame 100% Solid Wood Frames with 10x8 Mat 14x11 Photo Frames with Plexiglass 35.6x27.9cm Poster Frame for Tabletop and Wall Mounting Black**EGOFINE**£9.95**4.2★9,254 rev](https://www.amazon.co.uk/dp/B07Z954QVD) [3**Alison Kingsgate Modern Black Picture Frame for Photos & Posters - 14X11**Alison Kingsgate**£6.35**4.5★10,950 rev](https://www.amazon.co.uk/dp/B08MXZ1MJZ) [4**KAIWIN 11x14 Picture Frame Black Set of 3 Photo Frame with Acrylic Glass for Pictures 8x10 with Mat or 11x14 Without Mat 14x11 Picture Frames for Hanging For Photos Posters Puzzles| Poster Frame**KAIWIN**£10.75**4.4★1,007 rev](https://www.amazon.co.uk/dp/B0DM1TXBTR) [5**upsimples 3 Pack 11x14 Picture Frame Black 11x14 Poster Photo Frame**upsimples**£7.56**3.7★4,286 rev](https://www.amazon.co.uk/dp/B0FCS6SYDK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**14x11 Picture Frame Black 100% Solid MDF Wood Frames with Mat 14x11 Photo Frames with Plastic Acrylic Glass 35x28cm Poster Frame for Wall Mounting Black Frame**POOG**£8.42**6 rev9mo ago](https://www.amazon.co.uk/dp/B0FXXQJ4C2) [**Icona Bay - 14x11 Photo Frame with Removable Mat for 10x8 Pictures - Black Balsam - Modern Wood Grain Style with Shatterproof Cover Sheet - Tabletop/Wall Mount - Northwood Collection**Icona Bay**£5.98**64 rev10mo ago](https://www.amazon.co.uk/dp/B0FQPHMPYL) [**HueeeJot 11x14 picture frame - Wall Gallery 11x14 picture frame with Engineered Wood - Photo Frames Suitable for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack**HueeeJot**£8.62**48 rev1y ago](https://www.amazon.co.uk/dp/B0FJ758CDM) [**Baoee 11x14 Black white Picture Framephoto frame with acrylic glass Poster Frame**Baoee**£7.60**643 rev1y ago](https://www.amazon.co.uk/dp/B0FGCSM8TH) [**Baoee 11x14 Oak white Picture Framephoto frame with acrylic glass Poster Frame**Baoee**£7.52**643 rev1y ago](https://www.amazon.co.uk/dp/B0FGCY4HBR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Icona Bay - 14x11 Photo Frame with Removable Mat for 10x8 Pictures - Black Balsam - Modern Wood Grain Style with Shatterproof Cover Sheet - Tabletop/Wall Mount - Northwood Collection**Icona Bay**£5.98**4.5★**▲ 204%**](https://www.amazon.co.uk/dp/B0FQPHMPYL) [**Alison Kingsgate Modern Rustic Oak Picture Frame for Photos - 14X11**Alison Kingsgate**£6.87**4.6★**▲ 103%**](https://www.amazon.co.uk/dp/B0B38DYS7K) [**14x11 Picture Frame Black 100% Solid MDF Wood Frames with Mat 14x11 Photo Frames with Plastic Acrylic Glass 35x28cm Poster Frame for Wall Mounting Black Frame**POOG**£8.42**4.6★**▲ 90%**](https://www.amazon.co.uk/dp/B0FXXQJ4C2) [**HueeeJot 11x14 picture frame - Wall Gallery 11x14 picture frame with Engineered Wood - Photo Frames Suitable for Artwork Family Photos and Gifts for Friends and Relatives Black 1 Pack**HueeeJot**£8.62**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B0FJ758CDM) [**Brown Picture Frames 14x11 Inch 2 Pack Wooden Picture Frame for Tabletop and Wall Mounting Mount for Picture 8x10**Scholar Tree**£13.82**4.4★**▲ 71%**](https://www.amazon.co.uk/dp/B0CCNMVV36)
**~~View all trending →~~**
## **What buyers say about 11x14 frame**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Frame Quality**40%
*“Nice frame”*
**Value For Money**16%
*“good value for money”*
**Quality-Overall**15%
*“Excellent product”*
**Advertised Vs Actual Product**13%
*“Does what I need it to”*
**Size-Overall**5%
*“Perfect fit for my diamond art painting”*
**Efficiency**3%
*“Does the job”*
**Ease Of Use**2%
*“easy to open the box”*
**Adhesion/Stickiness**2%
*“these adhered perfectly to the wall”*
**Gifting Purpose**1%
*“these make great framed gifts”*
### **What buyers complain about **
**Frame Quality**34%
*“The quality of the frame is poor”*
**Quality-Overall**13%
*“Very poor quality and measurements wrong”*
**Value For Money**13%
*“Definitely not worth the money”*
**Thin**8%
*“Thin and flimsy”*
**Material Quality**6%
*“the quality of the materials is terrible”*
**Mounting**6%
*“wont hold a thick professionally mounted”*
**Size-Overall**5%
*“measurements wrong”*
**Advertised Vs Actual Product**4%
*“Not what I expected”*
**Strength**4%
*“Flimsy and cheap”*
### **Top return reasons **
**Frame Quality**45%
**Size-Overall**24%
**Color**6%
**Quality-Overall**6%
**Advertised Vs Actual Product**4%
**Defective Material/Parts**3%
**Material Quality**1%
**Mounting**1%
**Wood Quality**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is 11x14 frame profitable to sell on Amazon United Kingdom?**
- The niche generates £59K/yr across 27 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.7%. Flapen's verdict: Skip it (47/100).
- **How competitive is the 11x14 frame niche?**
- 14 brands and 20 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in 11x14 frame?**
- Top complaints mined from reviews: Frame Quality, Quality-Overall, Value For Money. The return rate is 2.0%.
- **When does demand for 11x14 frame peak?**
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the 11x14 frame niche?**
- Listings span £5.98–£26.19; the average listing price is £10.47 (sweet spot $15–$100). The average incumbent carries 2,930 reviews — the moat a new listing must climb.
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