---
title: "Trend — 11th birthday decorations - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/11th-birthday-decorations/trend"
last_updated: "2026-07-31T11:38:12.232Z"
locale: en
meta:
  description: "Niche score 57/100 · £65K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £65K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — 11th birthday decorations - Flapen"
---

# **11th birthday decorations**

**Worth a look**

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 23Conversion 70Competition 92Returns 98Price range 22Avg price 23Brand share 96Review moat 91Quality gap 43

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Review moat**

**Great****180.02**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-3.8%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£8.23**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£2.36–£18.62**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£65K**

£65K/yr · 124K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")