[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-uk-home-garden-11th-birthday-decorations":3,"research-sidebar-rollups":746},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":55,"baselines":94,"demand":99,"seasonality":263,"brandShare":276,"products":298,"feedback":552,"searchTerms":683,"related":712,"lastUpdated":37},"a77cb08b-db47-4dd0-b29f-89d9e71eb206","uk",{"flag":5,"name":7,"currency":8},"United Kingdom","GBP",{"nodeId":10,"label":11,"slug":12,"href":13},"11052591","Home & Garden","home-garden","\u002Fresearch\u002Fuk\u002Fhome-garden",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":21,"avgRating":22,"avgReviewCount":23,"avgPrice":24,"priceMin":25,"priceMax":26,"productCount":27,"unitsSoldMax":28,"sponsoredPct":29,"returnRate":30,"successfulLaunches360":31,"newProducts360":32,"amazonNicheId":4,"title":33,"slug":34,"href":35,"leafCategoryName":36,"scrapedAt":37,"brandCount":38,"brandCountYearAgo":39,"sellerCount":40,"signals":41,"avgBsr":44,"pageQuality":31,"unitsSoldMin":45,"unitsSoldAvgMin":31,"unitsSoldAvgMax":46,"revenueMin":47,"revenueMax":48,"avgBrandAgeMonths":49,"avgSellerAgeDays":50,"top20ClickShare":51,"top20BrandShare":52,"primePct":53,"oosRate":54},65273,123923,2.8296,-0.0378,0.064,0.2282,0.3187,4.49,180,8.23,2.36,18.62,83,8000,0.9398,0.0043,0,49,"11th birthday decorations","11th-birthday-decorations","\u002Fresearch\u002Fuk\u002Fhome-garden\u002F11th-birthday-decorations","Party Supplies","2026-07-27T05:17:27.075121+00:00",46,61,71,[42,43],"no_dominant_brand","low_review_barrier",553,6000,100,49380,65840,19,172,0.554,0.7765,1,0.0637,{"score":56,"verdict":57,"components":58},57,"watch",[59,64,67,71,74,77,80,85,88,90],{"key":60,"score":61,"weight":62,"raw":63},"marketSize",16,0.15,65272.72,{"key":65,"score":66,"weight":62,"raw":18},"growth",23,{"key":68,"score":69,"weight":70,"raw":19},"conversion",70,0.1,{"key":72,"score":73,"weight":62,"raw":20},"competition",92,{"key":75,"score":76,"weight":70,"raw":21},"brandShare",96,{"key":78,"score":79,"weight":70,"raw":22},"qualityGap",43,{"key":81,"score":82,"weight":83,"raw":84},"reviewMoat",91,0.05,180.02,{"key":86,"score":87,"weight":70,"raw":30},"returns",98,{"key":89,"score":66,"weight":83,"raw":24},"avgPrice",{"key":91,"score":92,"weight":83,"raw":93},"priceRange",22,0.22263222632226326,{"avgRating":95,"medianPrice":96,"medianReturnRate":97,"nichesTracked":98},4.36,12.1,0.0064,27484,{"points":100,"droppedPartialWeek":262},[101,104,107,110,113,116,119,122,125,128,131,134,137,140,143,145,148,151,153,156,159,162,165,168,171,174,177,180,183,186,189,192,195,198,201,204,207,210,213,216,219,222,225,227,230,233,236,239,242,245,248,251,253,256,259],{"week":102,"volume":103},"2025-07-06",2195,{"week":105,"volume":106},"2025-07-13",2524,{"week":108,"volume":109},"2025-07-20",2071,{"week":111,"volume":112},"2025-07-27",1738,{"week":114,"volume":115},"2025-08-03",1644,{"week":117,"volume":118},"2025-08-10",2131,{"week":120,"volume":121},"2025-08-17",2276,{"week":123,"volume":124},"2025-08-24",2188,{"week":126,"volume":127},"2025-08-31",2215,{"week":129,"volume":130},"2025-09-07",2534,{"week":132,"volume":133},"2025-09-14",2507,{"week":135,"volume":136},"2025-09-21",2569,{"week":138,"volume":139},"2025-09-28",2349,{"week":141,"volume":142},"2025-10-05",2392,{"week":144,"volume":139},"2025-10-12",{"week":146,"volume":147},"2025-10-19",2325,{"week":149,"volume":150},"2025-10-26",1927,{"week":152,"volume":109},"2025-11-02",{"week":154,"volume":155},"2025-11-09",2473,{"week":157,"volume":158},"2025-11-16",2345,{"week":160,"volume":161},"2025-11-23",1991,{"week":163,"volume":164},"2025-11-30",1839,{"week":166,"volume":167},"2025-12-07",1884,{"week":169,"volume":170},"2025-12-14",1476,{"week":172,"volume":173},"2025-12-21",1278,{"week":175,"volume":176},"2025-12-28",1441,{"week":178,"volume":179},"2026-01-04",2875,{"week":181,"volume":182},"2026-01-11",3201,{"week":184,"volume":185},"2026-01-18",3258,{"week":187,"volume":188},"2026-01-25",2972,{"week":190,"volume":191},"2026-02-01",3079,{"week":193,"volume":194},"2026-02-08",3015,{"week":196,"volume":197},"2026-02-15",2529,{"week":199,"volume":200},"2026-02-22",2967,{"week":202,"volume":203},"2026-03-01",2833,{"week":205,"volume":206},"2026-03-08",2580,{"week":208,"volume":209},"2026-03-15",2651,{"week":211,"volume":212},"2026-03-22",2253,{"week":214,"volume":215},"2026-03-29",2622,{"week":217,"volume":218},"2026-04-05",2548,{"week":220,"volume":221},"2026-04-12",2231,{"week":223,"volume":224},"2026-04-19",2523,{"week":226,"volume":224},"2026-04-26",{"week":228,"volume":229},"2026-05-03",2817,{"week":231,"volume":232},"2026-05-10",2780,{"week":234,"volume":235},"2026-05-17",2693,{"week":237,"volume":238},"2026-05-24",2393,{"week":240,"volume":241},"2026-05-31",2091,{"week":243,"volume":244},"2026-06-07",3098,{"week":246,"volume":247},"2026-06-14",2439,{"week":249,"volume":250},"2026-06-21",2298,{"week":252,"volume":142},"2026-06-28",{"week":254,"volume":255},"2026-07-05",2911,{"week":257,"volume":258},"2026-07-12",2620,{"week":260,"volume":261},"2026-07-19",2312,false,[264,265,266,267,268,269,270,271,272,273,274,275],1.2795872530929548,1.205137027738286,1.0763256601833087,1.021610983393327,1.0626001996430623,1.0634112495840768,0.9727251710145929,0.869611905986267,1.0355444054569103,0.9350989896851084,0.8916558274599957,0.632099050183006,{"top":277,"otherBrandCount":296,"otherClickShare":297},[278,281,284,287,290,293],{"brand":279,"clickShare":280},"Fuwane",0.0843,{"brand":282,"clickShare":283},"JGIIIJLP",0.0758,{"brand":285,"clickShare":286},"OakTree",0.059699999999999996,{"brand":288,"clickShare":289},"DJLLA",0.051500000000000004,{"brand":291,"clickShare":292},"Ethlomoer",0.0475,{"brand":294,"clickShare":295},"British Ballet",0.043800000000000006,40,0.6374,[299,310,320,332,342,354,366,376,384,395,407,418,426,437,448,459,471,482,491,502,512,521,531,543],{"asin":300,"title":301,"brand":279,"imageUrl":302,"price":303,"rating":304,"reviews":305,"clickShare90":306,"clickShare360":307,"launchDate":308,"amazonUrl":309},"B0GJ4ZGWDY","11th birthday decorations BRUH Im 11 Backdrop Happy 11th Birthday Banner Tablecloth 11th Birthday Balloons Birthday Decorations Hanging Swirls for 11 Years Old Birthday Party Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51zC0sDLR1L.jpg",12.37,4.6,7,0.0774,0.0286,"2026-01-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GJ4ZGWDY",{"asin":311,"title":312,"brand":291,"imageUrl":313,"price":314,"rating":315,"reviews":316,"clickShare90":292,"clickShare360":317,"launchDate":318,"amazonUrl":319},"B0FJFJYYY9","Happy 11th Birthday Banner Flashing Black Banners for Boys and Girls 11th Birthday Decorations (Age11)","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31Lzel0g0DL.jpg",4.17,4.7,87,0.0655,"2025-07-22","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FJFJYYY9",{"asin":321,"title":322,"brand":323,"imageUrl":324,"price":325,"rating":326,"reviews":327,"clickShare90":328,"clickShare360":329,"launchDate":330,"amazonUrl":331},"B0G1MQLJ58","11th Birthday Decorations Girls 11th Birthday Banner Purple Fantasy Party Set Includes Number 11 Balloon Sash Cake Topper Banner Purple Flower Party Decorations for 11 Years Girls","Fantspati","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51ySMmzZG6L.jpg",8.49,4.4,169,0.035,0.0187,"2025-11-10","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G1MQLJ58",{"asin":333,"title":334,"brand":282,"imageUrl":335,"price":336,"rating":326,"reviews":337,"clickShare90":338,"clickShare360":339,"launchDate":340,"amazonUrl":341},"B0G39DRW1B","11th Birthday Decorations Balloons Boys - 28 Pcs Blue Bruh IM 11 Banner Swirl Hangings Latex Confetti Balloons Sash Cake Topper for Kids Boy 11 Years Old Birthday Party Decor Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Y8wrWMbQL.jpg",10.73,18,0.0347,0.0202,"2025-11-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G39DRW1B",{"asin":343,"title":344,"brand":345,"imageUrl":346,"price":347,"rating":348,"reviews":349,"clickShare90":350,"clickShare360":351,"launchDate":352,"amazonUrl":353},"B0DJQH64WG","11th Birthday Decoration Purple Party Supplies Gift Balloon Set with Number 11 Foil Balloons Happy Birthday Banner Reusable Cake Topper Table Decor for Girls Boys 11 Years Celebration","Cnrose","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F519P-IGiHQL.jpg",7.54,4.2,146,0.0337,0.0462,"2024-10-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DJQH64WG",{"asin":355,"title":356,"brand":357,"imageUrl":358,"price":359,"rating":360,"reviews":361,"clickShare90":362,"clickShare360":363,"launchDate":364,"amazonUrl":365},"B0DFCBNNC1","11th Birthday Decorations for Boys - Blue & White Balloons Happy Birthday Banner Triangle Flag Confetti & Large Number Balloons","KISPATTI","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516AQK1O2zL.jpg",7.77,4.5,540,0.0334,0.0505,"2024-08-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DFCBNNC1",{"asin":367,"title":368,"brand":288,"imageUrl":369,"price":370,"rating":360,"reviews":371,"clickShare90":372,"clickShare360":373,"launchDate":374,"amazonUrl":375},"B0D28YRCLB","11th Birthday Decorations - Pink Balloons Happy Birthday Banner & Number 11 Sash for Girls","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51haQiq2jGL.jpg",7.85,508,0.0324,0.0532,"2024-04-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0D28YRCLB",{"asin":377,"title":378,"brand":285,"imageUrl":379,"price":25,"rating":315,"reviews":380,"clickShare90":372,"clickShare360":381,"launchDate":382,"amazonUrl":383},"B01MQUF5SK","9ft Banner Happy 11th Birthday Pink Holographic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41Z3KPVlr1L.jpg",695,0.0251,"2013-10-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB01MQUF5SK",{"asin":385,"title":386,"brand":387,"imageUrl":388,"price":389,"rating":348,"reviews":390,"clickShare90":391,"clickShare360":392,"launchDate":393,"amazonUrl":394},"B0F6J93GR1","11th Birthday Decorations for Boy Blue Silver Birthday Balloons Decoration","Hierein","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F516Y3xC9ztL.jpg",7.88,162,0.0249,0.0283,"2025-04-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F6J93GR1",{"asin":396,"title":397,"brand":398,"imageUrl":399,"price":400,"rating":401,"reviews":402,"clickShare90":403,"clickShare360":404,"launchDate":405,"amazonUrl":406},"B0DFLZTTVK","11th Birthday Decorations for Boy Girl - Sage Green White Gold Balloons With Number 11 Foil Balloon Happy Birthday Banner Cake Topper for Party Decoration","VUCDXOP","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51osqGHWstL.jpg",6.82,4.3,834,0.0218,0.0234,"2024-08-29","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DFLZTTVK",{"asin":408,"title":409,"brand":410,"imageUrl":411,"price":412,"rating":348,"reviews":413,"clickShare90":414,"clickShare360":415,"launchDate":416,"amazonUrl":417},"B09GBBDP1W","Cerolopy 25 Pcs Video Game Birthday Party Decorations Set Video Game Party Supplies Decoration Kit Gaming Controller Balloons Gamer Foil Balloon Happy Birthday Gaming Banner (Age 11)","Cerolopy","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Lz17cW0uL.jpg",5.45,130,0.0217,0.0386,"2021-09-15","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB09GBBDP1W",{"asin":419,"title":420,"brand":285,"imageUrl":421,"price":422,"rating":315,"reviews":380,"clickShare90":423,"clickShare360":424,"launchDate":382,"amazonUrl":425},"B00FQH5RPU","9ft Banner Happy 11th Birthday Blue Holographic","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31MkOpjsDcL.jpg",2.79,0.0215,0.0288,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB00FQH5RPU",{"asin":427,"title":428,"brand":429,"imageUrl":430,"price":431,"rating":432,"reviews":296,"clickShare90":433,"clickShare360":434,"launchDate":435,"amazonUrl":436},"B0GDFTNXTK","Pink Happy 11th Birthday Decorations Large Number Foil Balloon 21 Inch Pink Bow 16 Inch Happy Birthday Letter Balloons Banner with 18 Inch Heart Balloons for 11 Year Old Girls Party","Juivesia","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41v++X2Q4lL.jpg",7.48,3.8,0.0209,0.0076,"2025-12-31","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GDFTNXTK",{"asin":438,"title":439,"brand":440,"imageUrl":441,"price":442,"rating":401,"reviews":443,"clickShare90":444,"clickShare360":445,"launchDate":446,"amazonUrl":447},"B0F1YYTLCM","11th Birthday Balloons Decorations for Girl - 44 Pieces 11 Year Old Supplies Rose Gold with Happy Birthday Banner Number 11 Hanging Swirls Cake Topper for Party Accessories","Sroeeshee","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51CP+7SnVzL.jpg",8.2,68,0.0194,0.0231,"2025-05-07","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0F1YYTLCM",{"asin":449,"title":450,"brand":451,"imageUrl":452,"price":453,"rating":360,"reviews":454,"clickShare90":455,"clickShare360":456,"launchDate":457,"amazonUrl":458},"B0G9KTXTFB","Kradeler 11th Birthday Decorations Women Gold Birthday Banner Retro Pink Gold Latex Balloons Party Decorations Confetti Balloons for Women","Kradeler","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51uNYIFEvpL.jpg",7.08,20,0.0191,0.0056,"2025-12-20","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G9KTXTFB",{"asin":460,"title":461,"brand":462,"imageUrl":463,"price":464,"rating":465,"reviews":466,"clickShare90":467,"clickShare360":468,"launchDate":469,"amazonUrl":470},"B0G481N8P7","11th Birthday Decoration for Girl Rose Gold Birthday Sash and Rhinestone Crown for Girls 11th Birthday Party Supplies","Leixi","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41uqznP1w5L.jpg",5.06,4.8,4,0.0168,0.0074,"2025-11-27","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G481N8P7",{"asin":472,"title":473,"brand":474,"imageUrl":475,"price":476,"rating":401,"reviews":477,"clickShare90":478,"clickShare360":479,"launchDate":480,"amazonUrl":481},"B0FVXCPMXN","Gaming 11th Birthday Decorations Boy - 31 Pcs Video Game Party Decoration including Banners Hanging Swirls Number 11 Foil Balloon Backdrop and Latex Balloons for Kids 11 Years Old Party Supplies","SEWIRUY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F61pAPzMR9LL.jpg",9.63,14,0.0159,0.0136,"2025-10-13","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FVXCPMXN",{"asin":483,"title":484,"brand":294,"imageUrl":485,"price":486,"rating":401,"reviews":487,"clickShare90":478,"clickShare360":488,"launchDate":489,"amazonUrl":490},"B0BQRRLZYK","Age 11 Birthday Banner Pink And Silver Holographic Recyclable 11th Birthday Party Banner","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41c9kpFytNL.jpg",4.11,65,0.0273,"2022-12-21","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BQRRLZYK",{"asin":492,"title":493,"brand":494,"imageUrl":495,"price":496,"rating":401,"reviews":497,"clickShare90":498,"clickShare360":499,"launchDate":500,"amazonUrl":501},"B0CLVSLN3X","48pcs 11th Birthday Decorations for Boys - Gaming Party Decorations for Gamer Fans Game Controller Balloons Game On Balloon Gaming Birthday Decorations","FeteDecor","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51wuJIXtQhL.jpg",7.95,85,0.0156,0.032,"2023-10-26","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0CLVSLN3X",{"asin":503,"title":504,"brand":505,"imageUrl":506,"price":507,"rating":31,"reviews":31,"clickShare90":508,"clickShare360":509,"launchDate":510,"amazonUrl":511},"B0GWKP5M8J","11th Birthday Decorations Girls Kit - 27 Pcs Black Purple Happy 11th Birthday Banner Triangular Flag Hanging Swirls Backdrop Cake Topper 11 Balloon Set for 11 Years Old Party Decoration Supplies","YTEWFGL","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51L-bWiKjxL.jpg",10.88,0.0142,0.0042,"2026-04-09","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0GWKP5M8J",{"asin":513,"title":514,"brand":474,"imageUrl":515,"price":516,"rating":304,"reviews":337,"clickShare90":517,"clickShare360":518,"launchDate":519,"amazonUrl":520},"B0FRMKQLV5","11th Birthday Decorations Boy Black - 30 Pcs Silver Party Decorations including Happy 11th Birthday Banner Backdrop Hanging Swirls and Number 11 Balloon for Boys 11 Years Old Party Supplies","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51l-4lj1mzL.jpg",10.34,0.013,0.0069,"2025-09-18","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0FRMKQLV5",{"asin":522,"title":523,"brand":288,"imageUrl":524,"price":525,"rating":401,"reviews":526,"clickShare90":527,"clickShare360":528,"launchDate":529,"amazonUrl":530},"B0DW43P1H2","11th Birthday Decorations Girls Gold White Birthday Balloons Happy 11th Banner with Confetti Latex Balloons Cake Topper for Girls Party Deco","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51OVS6GJ1aL.jpg",8.03,1033,0.0127,0.0452,"2025-02-05","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0DW43P1H2",{"asin":532,"title":533,"brand":534,"imageUrl":535,"price":536,"rating":537,"reviews":538,"clickShare90":539,"clickShare360":540,"launchDate":541,"amazonUrl":542},"B0G1YNCQKF","11th Birthday Party Decorations Set - 28 Pcs Black and Gold BRUH IM 11 Glitter Banners Latex Balloons Sash and Hanging Swirls for Teen Boys 11th Party Supplies","FSADASY","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F51Ca2nGx4hL.jpg",9.98,5,9,0.0119,0.0087,"2025-11-12","https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0G1YNCQKF",{"asin":544,"title":545,"brand":294,"imageUrl":546,"price":547,"rating":348,"reviews":548,"clickShare90":549,"clickShare360":550,"launchDate":489,"amazonUrl":551},"B0BQRW254D","Age 11 Birthday Banner Blue Red And Silver Holographic Recyclable 11th Birthday Party Banner","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41YaGt4xToL.jpg",4.14,30,0.0114,0.0106,"https:\u002F\u002Fwww.amazon.co.uk\u002Fdp\u002FB0BQRW254D",{"love":553,"hate":621,"returnReasons":668},[554,561,568,575,582,588,595,602,609,614],{"topic":555,"percentOfMentions":556,"verbatims":557},"Value For Money",0.20350000000000001,[558,559,560],"Well worth the money","Good value for money","I think its good value",{"topic":562,"percentOfMentions":563,"verbatims":564},"Quality-Overall",0.16949999999999998,[565,566,567],"Decent enough","The balloons are all good quality","Excellent product",{"topic":569,"percentOfMentions":570,"verbatims":571},"Gifting Purpose",0.1606,[572,573,574],"Great for birthday gift","Lovely gift set","Perfect gift",{"topic":576,"percentOfMentions":577,"verbatims":578},"Design-Overall",0.1059,[579,580,581],"the design is also great","Perfect for decorating out room for party","The decorations look vibrant",{"topic":583,"percentOfMentions":584,"verbatims":585},"Color",0.049,[586,581,587],"The shades are classy and elegant","Great set of colours suit",{"topic":589,"percentOfMentions":590,"verbatims":591},"Assembly\u002FInstallation",0.0447,[592,593,594],"very well put together","Easy setup","Everything was easy to put up",{"topic":596,"percentOfMentions":597,"verbatims":598},"Inflation\u002FDeflation",0.042699999999999995,[599,600,601],"are easy to blow up with air or helium","Easy to inflate","last a good 7days once inflated",{"topic":603,"percentOfMentions":604,"verbatims":605},"Advertised Vs Actual Product",0.0305,[606,607,608],"much better than I anticipated","Did the job","Everything is just what is needed",{"topic":610,"percentOfMentions":611,"verbatims":612},"Temperature Retention",0.024399999999999998,[613],"you can use for hot or cold drinks very pleased",{"topic":615,"percentOfMentions":616,"verbatims":617},"Durability",0.021099999999999997,[618,619,620],"The balloons are pretty durable","These set is durable","The balloons seem fairly durable too as they lasted several days after the party",[622,627,634,638,642,646,649,655,659,663],{"topic":596,"percentOfMentions":623,"verbatims":624},0.1364,[625,626],"disappointed that one of the 'number one' balloons deflated overnight","The balloons did not stay inflated",{"topic":628,"percentOfMentions":629,"verbatims":630},"Smell",0.0909,[631,632,633],"Awful smell","They smell literally like urine","They have made my living room smell absolutely disgusting",{"topic":635,"percentOfMentions":629,"verbatims":636},"Leak-Proof",[637],"1 leaked from the seals",{"topic":555,"percentOfMentions":629,"verbatims":639},[640,641],"This is the most worst £8 I've spent simply because I know i could have","not worth £8 so upset with myself",{"topic":643,"percentOfMentions":629,"verbatims":644},"Certifications",[645],"Not up to standards",{"topic":583,"percentOfMentions":629,"verbatims":647},[648],"The white heart ballons are not white they pale colour",{"topic":589,"percentOfMentions":650,"verbatims":651},0.0509,[652,653,654],"You do need to put the banners together yourself, which is a bit fiddly","It is a little fiddly to put together","The balloons can be tricky to assemble",{"topic":562,"percentOfMentions":656,"verbatims":657},0.0455,[658],"Not great quality",{"topic":660,"percentOfMentions":656,"verbatims":661},"Ease Of Use",[662],"A little bit fiddly to string up",{"topic":664,"percentOfMentions":665,"verbatims":666},"Strength",0.013000000000000001,[667],"However, some pieces feel a bit flimsy",[669,672,673,674,675,676,678,679,680,682],{"reason":670,"pct":671},"Defective Material\u002FParts",0.1818,{"reason":562,"pct":671},{"reason":628,"pct":629},{"reason":569,"pct":629},{"reason":555,"pct":629},{"reason":677,"pct":629},"Functionality-Overall",{"reason":596,"pct":629},{"reason":583,"pct":656},{"reason":681,"pct":656},"Size-Overall",{"reason":603,"pct":656},[684,688,693,698,702,707],{"term":33,"volume":685,"growthQoq":686,"conversionRate":687},68537,0.0496,0.0369,{"term":689,"volume":690,"growthQoq":691,"conversionRate":692},"11th birthday",18140,-0.2896,0.0144,{"term":694,"volume":695,"growthQoq":696,"conversionRate":697},"11 birthday decorations",14489,0.1209,0.0405,{"term":699,"volume":700,"growthQoq":686,"conversionRate":701},"11th birthday banner",8958,0.0649,{"term":703,"volume":704,"growthQoq":705,"conversionRate":706},"11th birthday decorations boy",7888,-0.3722,0.0393,{"term":708,"volume":709,"growthQoq":710,"conversionRate":711},"happy 11th birthday banner",5911,-0.0653,0.0606,[713,719,726,731,736,741],{"title":714,"href":715,"score":716,"verdict":57,"marketSize":717,"growth90":718},"mole repellent","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fmole-repellent",79,163396.94,0.914,{"title":720,"href":721,"score":722,"verdict":723,"marketSize":724,"growth90":725},"sun lounger","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fsun-lounger",80,"launch",2470990.46,2.9989,{"title":727,"href":728,"score":722,"verdict":57,"marketSize":729,"growth90":730},"fly repellent fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Ffly-repellent-fan",301927.34,14.9724,{"title":732,"href":733,"score":722,"verdict":723,"marketSize":734,"growth90":735},"ice maker","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fice-maker",2878212.99,3.7144,{"title":737,"href":738,"score":722,"verdict":723,"marketSize":739,"growth90":740},"air conditioner","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Fair-conditioner",39308962.49,53.5682,{"title":742,"href":743,"score":722,"verdict":723,"marketSize":744,"growth90":745},"industrial fan","\u002Fresearch\u002Fuk\u002Fhome-garden\u002Findustrial-fan",1004525.79,33.4819,[747,750,757,764,771,778,785,792,799,806,813,820,827,834,841,848,855,862,869],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":748,"marketSizeTotal":749},5777,1496729572,{"nodeId":751,"label":752,"slug":753,"href":754,"nichesTracked":755,"marketSizeTotal":756},"344155031","Grocery","grocery","\u002Fresearch\u002Fuk\u002Fgrocery",2977,930144869,{"nodeId":758,"label":759,"slug":760,"href":761,"nichesTracked":762,"marketSizeTotal":763},"66280031","Health & Personal Care","health-personal-care","\u002Fresearch\u002Fuk\u002Fhealth-personal-care",2063,840581432,{"nodeId":765,"label":766,"slug":767,"href":768,"nichesTracked":769,"marketSizeTotal":770},"117333031","Beauty","beauty","\u002Fresearch\u002Fuk\u002Fbeauty",2481,653104681,{"nodeId":772,"label":773,"slug":774,"href":775,"nichesTracked":776,"marketSizeTotal":777},"560800","Electronics & Photo","electronics-photo","\u002Fresearch\u002Fuk\u002Felectronics-photo",1366,536963877,{"nodeId":779,"label":780,"slug":781,"href":782,"nichesTracked":783,"marketSizeTotal":784},"79904031","DIY & Tools","diy-tools","\u002Fresearch\u002Fuk\u002Fdiy-tools",2225,502438109,{"nodeId":786,"label":787,"slug":788,"href":789,"nichesTracked":790,"marketSizeTotal":791},"340832031","Computers & Accessories","computers-accessories","\u002Fresearch\u002Fuk\u002Fcomputers-accessories",1028,445978821,{"nodeId":793,"label":794,"slug":795,"href":796,"nichesTracked":797,"marketSizeTotal":798},"11961408031","Fashion","fashion","\u002Fresearch\u002Fuk\u002Ffashion",2461,370780225,{"nodeId":800,"label":801,"slug":802,"href":803,"nichesTracked":804,"marketSizeTotal":805},"340841031","Pet Supplies","pet-supplies","\u002Fresearch\u002Fuk\u002Fpet-supplies",875,283781189,{"nodeId":807,"label":808,"slug":809,"href":810,"nichesTracked":811,"marketSizeTotal":812},"595314","Toys & Games","toys-games","\u002Fresearch\u002Fuk\u002Ftoys-games",1773,238165752,{"nodeId":814,"label":815,"slug":816,"href":817,"nichesTracked":818,"marketSizeTotal":819},"319530011","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fuk\u002Fsports-outdoors",792,192105477,{"nodeId":821,"label":822,"slug":823,"href":824,"nichesTracked":825,"marketSizeTotal":826},"192414031","Stationery & Office Supplies","stationery-office-supplies","\u002Fresearch\u002Fuk\u002Fstationery-office-supplies",835,166331511,{"nodeId":828,"label":829,"slug":830,"href":831,"nichesTracked":832,"marketSizeTotal":833},"60032031","Baby Products","baby-products","\u002Fresearch\u002Fuk\u002Fbaby-products",638,162171515,{"nodeId":835,"label":836,"slug":837,"href":838,"nichesTracked":839,"marketSizeTotal":840},"248878031","Automotive","automotive","\u002Fresearch\u002Fuk\u002Fautomotive",811,162029817,{"nodeId":842,"label":843,"slug":844,"href":845,"nichesTracked":846,"marketSizeTotal":847},"5866055031","Business, Industry & Science","business-industry-science","\u002Fresearch\u002Fuk\u002Fbusiness-industry-science",741,147753245,{"nodeId":849,"label":850,"slug":851,"href":852,"nichesTracked":853,"marketSizeTotal":854},"213078031","Lighting","lighting","\u002Fresearch\u002Fuk\u002Flighting",370,66322056,{"nodeId":856,"label":857,"slug":858,"href":859,"nichesTracked":860,"marketSizeTotal":861},"908799031","Large Appliances","large-appliances","\u002Fresearch\u002Fuk\u002Flarge-appliances",75,45125377,{"nodeId":863,"label":864,"slug":865,"href":866,"nichesTracked":867,"marketSizeTotal":868},"340838031","Musical Instruments & DJ","musical-instruments-dj","\u002Fresearch\u002Fuk\u002Fmusical-instruments-dj",171,40128933,{"nodeId":870,"label":871,"slug":872,"href":873,"nichesTracked":874,"marketSizeTotal":875},"72954031","Everything Else","everything-else","\u002Fresearch\u002Fuk\u002Feverything-else",25,1318358]