---
title: "100m Hose — £19K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/100m-hose"
last_updated: "2026-07-31T09:42:39.935Z"
locale: en
meta:
  description: "Niche score 71/100 · £19K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 71/100 · £19K/yr market · 19K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "100m Hose — £19K/yr Amazon UK Niche (2026) - Flapen"
---

# **100m hose**

**Worth a look**

Shows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 5Growth 96Conversion 46Competition 83Returns 97Price range 87Avg price 95Brand share 80Review moat 48Quality gap 96

**Returns**

**Incredible****0.7%**

return rate — above 5% kills the launch gate

**Growth**

**Incredible****+145.4%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Incredible****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Incredible****£27.40**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.31–£64.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Great****32%**

top-5 click share — an open shelf

**Brand share**

**Great****55%**

top-5 brand share — no brand owns this niche

**Review moat**

**Okay****1,688.83**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£19K**

£19K/yr · 19K searches

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)") [** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Quality Gap**](https://flapen.com/research/niches?market=uk&signal=quality_gap "Avg rating < 4.0") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")

According to Flapen's Amazon United Kingdom niche tracking, 100m hose is a £19K/yr Amazon United Kingdom market (19K searches/yr). The top 5 brands hold 55% of demand. Demand peaks in Apr–May–Jul. Verdict: Worth a look — 71/100.

Data updated Jul 26, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **100m hose market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**750–1K**</dd><dd>avg 0–100/product</dd>

<dt>**Revenue / yr**</dt><dd>**£21K–£27K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**3.7%**</dd>

<dt>**Avg BSR**</dt><dd>**#156**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**55%**</dd>

<dt>**Sponsored**</dt><dd>**75%**</dd>

<dt>**Out of stock**</dt><dd>**13.1%**</dd>

<dt>**Avg brand age**</dt><dd>**39 months**</dd>

<dt>**Avg seller age**</dt><dd>**173 days**</dd>

</dl>

## **Competition & brand share**

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

**Brands**

**35 **▲rising

**Sellers**

**135**

**Top-5 brand share**

**55%**

Top 20: 89%

**Top-5 click share**

**32%**

Top 20: 68%

**Open market**

**45%**

- Hozelock18% - Faithfull11% - Alederways8% - ZENO7% - Generic6% - VReder6%

## **Demand & seasonality**

Weekly Amazon search volume, last 64 weeks — +145.4% search growth over the last 90 days.

5K3KSpike '25Prime Day '25Holiday '25Spike '26 seasonMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jul · busiest ÷ quietest = 19.3×

[**Open Trend **](https://flapen.com/research/uk/home-garden/100m-hose/trend)

## **Top 100m hose search terms**

- **50 metre garden hose pipe**7K/yr+132.1%4.6% conv. - **100m hose**7K/yr+116.4%3.0% conv. - **reinforced garden hose**5K/yr+215.2%2.1% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/100m-hose/search-terms)

## **Top 100m hose products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£3734%£7466%£1K8%£1K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Faithfull 50M (164ft) Reinforced Hose 12.7 mm (1/2 Inch) Diameter PVC Garden Hose Pipe](https://m.media-amazon.com/images/I/61zshS4GUKL.jpg)**Faithfull 50M (164ft) Reinforced Hose 12.7 mm (1/2 Inch) Diameter PVC Garden Hose Pipe**Faithfull**£27.10**4.1★5,437 rev](https://www.amazon.co.uk/dp/B0001IWLMQ) [2![Alederways Garden Hose Pipe 1/2 UV-Resistant Long Hose 4 Layers Explosion Proof Braided Reinforced Outdoor Water HosePipes for Garden Including Hose End Quick Connector (Orange Grey 10M/33Ft)](https://m.media-amazon.com/images/I/51fj0+xAdiL.jpg)**Alederways Garden Hose Pipe 1/2 UV-Resistant Long Hose 4 Layers Explosion Proof Braided Reinforced Outdoor Water HosePipes for Garden Including Hose End Quick Connector (Orange Grey 10M/33Ft)**Alederways**£14.45**4.4★139 rev](https://www.amazon.co.uk/dp/B0D5YT76RY) [3![Hozelock 60m Cart With 50m Multipurpose Hose](https://m.media-amazon.com/images/I/41ygzDdIuDL.jpg)**Hozelock 60m Cart With 50m Multipurpose Hose**Hozelock**£58.09**4.5★7,582 rev](https://www.amazon.co.uk/dp/B0036147L8) [4![VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)](https://m.media-amazon.com/images/I/51K8L9pi7WL.jpg)**VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)**VReder**£9.68**4.4★61 rev](https://www.amazon.co.uk/dp/B0GFWH4JC9) [5![Garden Hose Pipe Reel Renforced PVC Anti Kink Outdoor Hosepipe (100 Metre)](https://m.media-amazon.com/images/I/41wlppNahNL.jpg)**Garden Hose Pipe Reel Renforced PVC Anti Kink Outdoor Hosepipe (100 Metre)**Generic**£62.80**4.3★445 rev](https://www.amazon.co.uk/dp/B0BP7NHCDZ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Reinforced Garden Hose Pipe - Weatherproof Kink Resistant Garden Hosepipe for Watering Gardening and Cleaning Tasks - Strong Universal Water Hose Pipe - Durable Flexible Hosepipe (50m)](https://m.media-amazon.com/images/I/61ck-sKV0cL.jpg)**Reinforced Garden Hose Pipe - Weatherproof Kink Resistant Garden Hosepipe for Watering Gardening and Cleaning Tasks - Strong Universal Water Hose Pipe - Durable Flexible Hosepipe (50m)**WASH IT!**£24.69**60 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLSYYRJ) [![Garden Hose Pipe with Connectors and Hosepipe Spray Gun - Reinforced Garden Hose Set Including Adjustable Hosepipe Spray Gun Tap Connector and 2 Couplers for Plant Watering and Car Washing (15m)](https://m.media-amazon.com/images/I/51IEMYPyjUL.jpg)**Garden Hose Pipe with Connectors and Hosepipe Spray Gun - Reinforced Garden Hose Set Including Adjustable Hosepipe Spray Gun Tap Connector and 2 Couplers for Plant Watering and Car Washing (15m)**WASH IT!**£18.67**35 rev4mo ago](https://www.amazon.co.uk/dp/B0GTLRK2M9) [![iTrend 50m PVC Fiber Braided Reinforced Garden Water Hose Pipe Set with Nozzles & Fittings Durable Flexible Weatherproof 4 Spray Patterns for Garden Car Wash & Irrigation](https://m.media-amazon.com/images/I/5103cCsxkxL.jpg)**iTrend 50m PVC Fiber Braided Reinforced Garden Water Hose Pipe Set with Nozzles & Fittings Durable Flexible Weatherproof 4 Spray Patterns for Garden Car Wash & Irrigation**iTrend**£17.52**150 rev5mo ago](https://www.amazon.co.uk/dp/B0GQ3FFMP1) [![The Fellie 100m Garden Hose 2 Layer Water Thicker Hose Reinforced PVC Water Hose Resistance to UV Easy Storage Algae Resistant for Garden Irrigation Hot Tub Pool. (12mmx2mmx100m Green)](https://m.media-amazon.com/images/I/51RhVhgL15L.jpg)**The Fellie 100m Garden Hose 2 Layer Water Thicker Hose Reinforced PVC Water Hose Resistance to UV Easy Storage Algae Resistant for Garden Irrigation Hot Tub Pool. (12mmx2mmx100m Green)**The Fellie**£27.16**71 rev6mo ago](https://www.amazon.co.uk/dp/B0GGZ63MFJ) [![VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)](https://m.media-amazon.com/images/I/51K8L9pi7WL.jpg)**VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)**VReder**£9.68**61 rev6mo ago](https://www.amazon.co.uk/dp/B0GFWH4JC9)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![ACOLOMU Garden Hose Pipe Hosepipes for Garden with Adjustable Spray Nozzle Fittings Water Pipe Non Extended Flexible PVC Water Hosepipe 12mm Inside Diameter (10M)](https://m.media-amazon.com/images/I/51iCWq4b5cL.jpg)**ACOLOMU Garden Hose Pipe Hosepipes for Garden with Adjustable Spray Nozzle Fittings Water Pipe Non Extended Flexible PVC Water Hosepipe 12mm Inside Diameter (10M)**ACOLOMU**£11.55**3.5★**▲ 44%**](https://www.amazon.co.uk/dp/B0GFSNKRK3) [![Reinforced Garden Hose Pipe - Weatherproof Kink Resistant Garden Hosepipe for Watering Gardening and Cleaning Tasks - Strong Universal Water Hose Pipe - Durable Flexible Hosepipe (50m)](https://m.media-amazon.com/images/I/61ck-sKV0cL.jpg)**Reinforced Garden Hose Pipe - Weatherproof Kink Resistant Garden Hosepipe for Watering Gardening and Cleaning Tasks - Strong Universal Water Hose Pipe - Durable Flexible Hosepipe (50m)**WASH IT!**£24.69**3.9★**▲ 42%**](https://www.amazon.co.uk/dp/B0GTLSYYRJ) [![HOZELOCK - Ultimate Hose 12.5mm x 30m Up To 70% Recycled PVC Ultra-Light and Flexible Re-Enforced PVC Layering Anti-Twist and Anti-Crush Technology [7830P0000] Yellow](https://m.media-amazon.com/images/I/51vw267F4YL.jpg)**HOZELOCK - Ultimate Hose 12.5mm x 30m Up To 70% Recycled PVC Ultra-Light and Flexible Re-Enforced PVC Layering Anti-Twist and Anti-Crush Technology \[7830P0000\] Yellow**Hozelock**£36.83**4.6★**▲ 42%**](https://www.amazon.co.uk/dp/B00AZVV0WQ) [![VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)](https://m.media-amazon.com/images/I/51K8L9pi7WL.jpg)**VReder Hose Pipe 1/2 Heavy Duty Garden Hose 4-Layered Burst-Proof Reinforced PVC Water Hose with Quick Connect Kink-Free Flexible Hose for Garden Irrigation Car Washing Watering (5 Metres)**VReder**£9.68**4.4★**▲ 39%**](https://www.amazon.co.uk/dp/B0GFWH4JC9) [![CLMCL 25ft/50ft/100ft/125ft/150ft Expandable Garden Hose Pipes Expandable Garden Hose Flexible Stretch Water Pipe for Home Lawn Car with 8 Function Professional Water Spray Nozzle (25ft Green)](https://m.media-amazon.com/images/I/516tjGc4kpL.jpg)**CLMCL 25ft/50ft/100ft/125ft/150ft Expandable Garden Hose Pipes Expandable Garden Hose Flexible Stretch Water Pipe for Home Lawn Car with 8 Function Professional Water Spray Nozzle (25ft Green)**CLMCL**£9.31**3.4★**▲ 27%**](https://www.amazon.co.uk/dp/B09XDP2DR5)

**~~View all trending →~~**

## **What buyers say about 100m hose**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**27%

*“Absolute quality”*

**Value For Money**14%

*“Excellent value”*

**Strength**7%

*“So strong”*

**Advertised Vs Actual Product**5%

*“As advertised”*

**Ease Of Use**5%

*“Easy to use”*

**Weight Light**4%

*“Lightweight and easy to handle”*

**Spray/Flow**4%

*“The spray is good”*

**Durability**4%

*“Well made and durable”*

**Leak-Proof**3%

*“does not leak”*

**Size-Overall**3%

*“perfect length I needed”*

### **What buyers complain about **

**Durability**20%

*“Broke easily”*

**Quality-Overall**17%

*“Rubbish quality”*

**Leak-Proof**15%

*“Leaking”*

**Value For Money**4%

*“A little bit more expensive than others”*

**Size-Overall**4%

*“Way too short”*

**Stretchability/Expandability/Elasticity**3%

*“I saw other reviews that said it wouldn't expand properly”*

**Advertised Vs Actual Product**3%

*“Not what was advertised”*

**Spray/Flow**2%

*“it's leaking badly already from the connection into the spray gun”*

**Strength**2%

*“Not robust”*

**Ease Of Use**2%

*“making it almost impossible to use properly”*

### **Top return reasons **

**Size-Overall**26%

**Leak-Proof**16%

**Defective Material/Parts**6%

**Connectivity-Overall**6%

**Quality-Overall**5%

**Durability**5%

**Add-Ons/Attachments**5%

**Functionality-Overall**4%

**Advertised Vs Actual Product**3%

**Compatibility-Overall**3%

## **Common questions**

<dl>

<dt>**Is 100m hose profitable to sell on Amazon United Kingdom?**</dt><dd>The niche generates £19K/yr across 65 tracked products. 11 of 25 products launched in the last 360 days are still selling. 90-day search growth is +145.4%. Flapen's verdict: Worth a look (71/100).</dd>

<dt>**How competitive is the 100m hose niche?**</dt><dd>35 brands and 135 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 55% of demand.</dd>

<dt>**What do buyers complain about in 100m hose?**</dt><dd>Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 0.7%.</dd>

<dt>**When does demand for 100m hose peak?**</dt><dd>Demand peaks in Apr–May–Jul; the busiest month runs 19.3× the quietest.</dd>

<dt>**What does it cost to enter the 100m hose niche?**</dt><dd>Listings span £9.31–£64.88; the average listing price is £27.40 (sweet spot $15–$100). The average incumbent carries 1,689 reviews — the moat a new listing must climb.</dd>

</dl>

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