---
title: "1 Tog Duvet — £44K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/home-garden/1-tog-duvet"
last_updated: "2026-07-31T10:31:47.669Z"
locale: en
meta:
description: "Niche score 52/100 · £44K/yr market · 64K searches/yr · £13.00 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £44K/yr market · 64K searches/yr · £13.00 avg price. A small market ($44K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "1 Tog Duvet — £44K/yr Amazon UK Niche (2026) - Flapen"
---
# **1 tog duvet**
**Worth a look**
Shows demand growing +442.6% this quarter, but a small market ($44K/yr) keeps it on the watch list.
Market size 11Growth 100Conversion 61Competition 22Returns 99Price range 29Avg price 58Brand share 15Review moat 48Quality gap 76
**Growth**
**Incredible****+442.6%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.00**
avg listing price — sweet spot $15–$100
**Review moat**
**Okay****1,655.31**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£10.18–£17.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£44K**
£44K/yr · 64K searches
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, 1 tog duvet is a £44K/yr Amazon United Kingdom market (64K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **1 tog duvet market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£39K–£52K**
- units × avg price
- **Conversion rate**
- **5.3%**
- **Avg BSR**
- **#61**
- **Page quality**
- **0%**
- **Prime**
- **31%**
- **Sponsored**
- **100%**
- **Out of stock**
- **13.0%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**10**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**4%**
- Silentnight65% - Quality Beddings20% - Oliver Bedding5% - GG GONZALO GRACIA3% - DN COLLECTION2% - ml MassAri Limited2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 58 weeks — +442.6% search growth over the last 90 days.
6K4KSpike '26Prime Day '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: May, Jun, Jul · busiest ÷ quietest = 16.0×
[**Open Trend **](https://flapen.com/research/uk/home-garden/1-tog-duvet/trend)
## **Top 1 tog duvet search terms**
- **1 tog duvet**26K/yr+421.1%2.9% conv. - **1 tog duvet king size**12K/yr+568.9%4.6% conv. - **1.5 tog duvet**8K/yr+275.8%2.8% conv. - **1 tog duvet double**5K/yr+770.3%7.4% conv. - **1 tog single duvet**5K/yr+540.4%5.9% conv. - **1.5 tog duvet king size**4K/yr+555.1%5.1% conv. - **1 tog double duvet**5K/yr+249.8%7.7% conv. [**All search terms **](https://flapen.com/research/uk/home-garden/1-tog-duvet/search-terms)
## **Top 1 tog duvet products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£18K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double**Silentnight**£13.89**4.7★1,983 rev](https://www.amazon.co.uk/dp/B0DVLK38XX) [2**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single**Silentnight**£12.27**4.7★1,983 rev](https://www.amazon.co.uk/dp/B0DVLX5PMC) [3**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King**Silentnight**£16.44**4.7★1,983 rev](https://www.amazon.co.uk/dp/B0DVLVK31V) [4**Quality Beddings Double Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet Double with Hollowfibre Filling | Hypoallergenic Made in UK Double Quilt (200x200cm)**Quality Beddings**£11.07**3.9★262 rev](https://www.amazon.co.uk/dp/B0DC3WB7DP) [5**Quality Beddings King Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK King Quilt (230x220cm)**Quality Beddings**£12.10**3.9★262 rev](https://www.amazon.co.uk/dp/B0C7QJ3S12)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White**Amazon Basics**£12.81**363 rev11mo ago](https://www.amazon.co.uk/dp/B0DP4N85Z9) [**Oliver Bedding Luxurious Duvet 1 Tog (200 x 200 cm - Double) Ultrasoft Touch Hypoallergenic Quilted Double Duvet Set Elegant Satin Stripes Duvets Anti Allergy for a Comfortable Night Sleep**Oliver Bedding**£13.81**145 rev1y ago](https://www.amazon.co.uk/dp/B0F8PB8FYG) [**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double**Silentnight**£13.89**1,983 rev1y ago](https://www.amazon.co.uk/dp/B0DVLK38XX) [**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single**Silentnight**£12.27**1,983 rev1y ago](https://www.amazon.co.uk/dp/B0DVLX5PMC) [**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King**Silentnight**£16.44**1,983 rev1y ago](https://www.amazon.co.uk/dp/B0DVLVK31V)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable King**Silentnight**£16.44**4.7★**▲ 25%**](https://www.amazon.co.uk/dp/B0DVLVK31V) [**Quality Beddings King Duvet 1.5 Tog | Breathable Cool Summer Duvets for Hot Nights | Anti-allergy Duvet with Hollowfibre Filling | Hypoallergenic Made in UK King Quilt (230x220cm)**Quality Beddings**£12.10**3.9★**▲ 19%**](https://www.amazon.co.uk/dp/B0C7QJ3S12) [**Amazon Basics Down Alternative Single Duvet Spring and Summer 5.1 TOG Hypoallergenic Machine Washable Quilt 135 x 200 cm White**Amazon Basics**£12.81**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B0DP4N85Z9) [**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Single**Silentnight**£12.27**4.7★**— 6%**](https://www.amazon.co.uk/dp/B0DVLX5PMC) [**Silentnight Summer Breeze 1.0 Tog Duvet - Soft & Lightweight Summer Duvet Quilt Ideal for Warm Nights and Hot Sleepers - Breathable Cool Comfort - Hypoallergenic and Machine Washable Double**Silentnight**£13.89**4.7★**— 1%**](https://www.amazon.co.uk/dp/B0DVLK38XX)
**~~View all trending →~~**
## **What buyers say about 1 tog duvet**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“as all ways a very good quality quilt”*
**Weight Light**14%
*“perfect weight for summer nights”*
**Warmth**14%
*“Good for those warm nights”*
**Value For Money**13%
*“Good for the price”*
**Advertised Vs Actual Product**6%
*“As sold”*
**Comfort-Overall**4%
*“comfortable”*
**Soft Feel**4%
*“The duvet is really soft and well stitched”*
**Thickness**3%
*“Thick and warm”*
**Sleep Quality**2%
*“Very very nice best nights i have had for a long time”*
**Stitch/Finish/Polish**2%
*“The duvet is really soft and well stitched”*
### **What buyers complain about **
**Quality-Overall**26%
*“Poor quality”*
**Advertised Vs Actual Product**11%
*“Very misleading”*
**Thin**8%
*“Not as thin as expected”*
**Thickness**7%
*“its like a thick sheet”*
**Weight Heavy**5%
*“isn't heavy enough so just ends up in a ball at the end of your cover”*
**Hard Feel**4%
*“Not soft like other duvets”*
**Breathability**2%
*“It is not breathable”*
**Material Quality**2%
*“The quality of the material is ghastly”*
**Value For Money**2%
*“Waste of money”*
**Smell**2%
*“the smell was still there”*
### **Top return reasons **
**Size-Overall**27%
**Material Quality**17%
**Quality-Overall**17%
**Thin**8%
**Thickness**6%
**Advertised Vs Actual Product**4%
**Warmth**4%
**Smell**3%
**Weight Heavy**2%
**Hard Feel**2%
## **Common questions**
- **Is 1 tog duvet profitable to sell on Amazon United Kingdom?**
- The niche generates £44K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +442.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the 1 tog duvet niche?**
- 8 brands and 10 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in 1 tog duvet?**
- Top complaints mined from reviews: Quality-Overall, Advertised Vs Actual Product, Thin. The return rate is 0.1%.
- **When does demand for 1 tog duvet peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 16.0× the quietest.
- **What does it cost to enter the 1 tog duvet niche?**
- Listings span £10.18–£17.00; the average listing price is £13.00 (sweet spot $15–$100). The average incumbent carries 1,655 reviews — the moat a new listing must climb.
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