---
title: "Zma — £254K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/zma"
last_updated: "2026-07-31T10:31:43.281Z"
locale: en
meta:
description: "Niche score 55/100 · £254K/yr market · 177K searches/yr · £13.12 avg price. Soft demand (-33.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £254K/yr market · 177K searches/yr · £13.12 avg price. Soft demand (-33.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Zma — £254K/yr Amazon UK Niche (2026) - Flapen"
---
# **zma**
**Worth a look**
Shows low returns (0.1%), but soft demand (-33.7% this quarter) keeps it on the watch list.
Market size 47Growth 8Conversion 91Competition 56Returns 100Price range 64Avg price 59Brand share 67Review moat 44Quality gap 45
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.9%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****65%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£4.43–£34.02**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£13.12**
avg listing price — sweet spot $15–$100
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£254K**
£254K/yr · 177K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****2,064.6**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-33.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, zma is a £254K/yr Amazon United Kingdom market (177K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **zma market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£197K–£262K**
- units × avg price
- **Conversion rate**
- **10.9%**
- **Avg BSR**
- **#166**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **76%**
- **Out of stock**
- **4.7%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**41**
**Top-5 brand share**
**65%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 95%
**Open market**
**31%**
- Nutravita31% - Iron Labs Nutrition15% - Myprotein7% - Bulk6% - Optimum Nutrition5% - Applied Nutrition5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/zma/trend)
## **Top zma search terms**
- **zma**100K/yr-25.2%10.4% conv. - **zma supplements for men**47K/yr-29.9%8.9% conv. - **zma tablets**6K/yr-49.7%7.4% conv. - **zinc magnesium and vitamin b6**7K/yr-56.0%6.9% conv. - **zma supplement**10K/yr-64.0%3.8% conv. - **zma supplement for women**7K/yr-56.7%6.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/zma/search-terms)
## **Top zma products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£13K10%£25K15%£38K20%£51K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nutravita ZM+ Supplements for Men & Women - 180 High Strength Tablets (6 Months) - Vegan Supplement Zinc Magnesium Vitamin B6 - Sleep Aid Muscle Recovery Supports Testosterone Levels - UK Made**Nutravita**£7.14**4.5★801 rev](https://www.amazon.co.uk/dp/B0CRVLVF2X) [2**Nutravita ZMA High Strength - 120 Vegan Capsules - Test Booster - Contributes to Testosterone Levels Normal Muscle Function & Energy Yielding Metabolism - Zinc Magnesium & Vitamin B6**Nutravita**£14.04**4.5★801 rev](https://www.amazon.co.uk/dp/B08L6SYL6Y) [3**ZM6 High Strength Zinc Magnesium Supplements for Men & Women 180 Capsules**Iron Labs Nutrition**£15.64**4.4★2,320 rev](https://www.amazon.co.uk/dp/B00VSI8A7I) [4**ZM6 High Strength Zinc Magnesium Supplements for Men & Women 360 Capsules**Iron Labs Nutrition**£28.12**4.4★2,320 rev](https://www.amazon.co.uk/dp/B08WWLMDRH) [5**Optimum Nutrition On ZMA New EU Produced Capsules - Pack of 90**Optimum Nutrition**£31.75**4.5★911 rev](https://www.amazon.co.uk/dp/B01E5KJBEQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ultra ZMA Magnesium Bisglycinate Supplement with Zinc & Vitamin B6 (90 Vegan Caps) - High Absorption ZMA Capsules for Men & Women | Supports Sleep Muscle Recovery Energy Immune Health**REFINED NUTRITION**£15.20**13 rev8mo ago](https://www.amazon.co.uk/dp/B0FW7L6S4X) [**Myprotein ZMA Capsules Zinc Magnesium & Vitamin B6 Supports Muscle Recovery Immune Health & Sleep VeganFriendly (90 Count (Pack of 1))**Myprotein**£14.61**14 rev10mo ago](https://www.amazon.co.uk/dp/B016YWAB2O) [**Applied Nutrition Zinc Magnesium & Vitamin B6 with Ashwagandha Capsules - Natural Support for Hormonal Balance Sleep Support & Stress Relief - 90 Capsules (30 Servings)**Applied Nutrition**£16.34**27 rev1y ago](https://www.amazon.co.uk/dp/B0F2J3PQN8) [**StayPrime ZMAN+ Supplements for Men - 60 Capsules - Zinc Magnesium Glycinate Boron Vitamin D & Vitamin B6 - Sleep Support Energy and Muscle Recovery - High Strength**StayPrime**£15.19**35 rev1y ago](https://www.amazon.co.uk/dp/B0DV7CT1ND) [**Bulk Zinc & Magnesium Capsules 60 Capsules**Bulk**£6.03**8 rev1y ago](https://www.amazon.co.uk/dp/B0DTTX9253)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Bulk Zinc & Magnesium Capsules 60 Capsules**Bulk**£6.03**4.7★**▲ 352%**](https://www.amazon.co.uk/dp/B0DTTX9253) [**Warrior Zinc and Magnesium Tablets 60 Tabs Contains Vitamin B6 High Strength Over 1000mg Per Serving Supplement to Improve Sleep Quality Recovery Suitable for Vegans & Vegetarians**Warrior**£4.67**4.8★**▲ 271%**](https://www.amazon.co.uk/dp/B08G8WMKXW) [**ESN Zinc Capsules 120 Vegan Capsules 120 Servings 0.21 lbs Laboratory Tested Made in Germany**ESN**£6.67**4.6★**▲ 214%**](https://www.amazon.co.uk/dp/B0176O2F0K) [**Bulk ZMA Capsules Pack of 270 810 mg**Bulk**£34.02**4.4★**▲ 108%**](https://www.amazon.co.uk/dp/B00HF64PYY) [**Myprotein ZMA Capsules Zinc Magnesium & Vitamin B6 Supports Muscle Recovery Immune Health & Sleep VeganFriendly (90 Count (Pack of 1))**Myprotein**£14.61**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B016YWAB2O)
**~~View all trending →~~**
## **What buyers say about zma**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**27%
*“sleep more deeply”*
**Quality-Overall**15%
*“Good quality and value arrived quickly”*
**Magnesium**10%
*“best magnesium”*
**Value For Money**10%
*“Fair price”*
**Advertised Vs Actual Product**5%
*“As Advertised”*
**Muscle Pain Relief**4%
*“Muscle pain improved”*
**Efficiency**3%
*“Keeps on working”*
**Ease Of Chewing/Swallowing**3%
*“i've found no problem in swallowing them”*
**Ease Of Use**2%
*“Easy to use”*
**Vitamin**2%
*“The supplements really work”*
### **What buyers complain about **
**Sleep Quality**14%
*“still cant sleep”*
**Magnesium**9%
*“This magnesium does not work”*
**Functionality-Overall**8%
*“It does absolutely nothing”*
**Acid Regulator/Stomach Ache Relief**6%
*“Gives you stomach cramps”*
**Dosage**5%
*“The dosage is far too high”*
**Size-Overall**5%
*“Quite big tablets”*
**Side Effects**4%
*“Will make you ill”*
**Advertised Vs Actual Product**3%
*“Misleading Product”*
**Value For Money**3%
*“Waste of money”*
**Quality-Overall**3%
*“Bad quality sleep”*
### **Top return reasons **
**Joint Pain**50%
**Magnesium**50%
## **Common questions**
- **Is zma profitable to sell on Amazon United Kingdom?**
- The niche generates £254K/yr across 25 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the zma niche?**
- 20 brands and 41 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 65% of demand.
- **What do buyers complain about in zma?**
- Top complaints mined from reviews: Sleep Quality, Magnesium, Functionality-Overall. The return rate is 0.1%.
- **When does demand for zma peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the zma niche?**
- Listings span £4.43–£34.02; the average listing price is £13.12 (sweet spot $15–$100). The average incumbent carries 2,065 reviews — the moat a new listing must climb.
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