---
title: "Yankee Candle Gift Set — £1.9M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/yankee-candle-gift-set"
last_updated: "2026-07-31T10:40:34.908Z"
locale: en
meta:
description: "Niche score 47/100 · £1.9M/yr market · 2.8M searches/yr · £14.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £1.9M/yr market · 2.8M searches/yr · £14.98 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Yankee Candle Gift Set — £1.9M/yr Amazon UK Niche (2026) - Flapen"
---
# **yankee candle gift set**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 93Growth 3Conversion 55Competition 44Returns 98Price range 46Avg price 75Brand share 0Review moat 23Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Market size**
**Great****£1.9M**
£1.9M/yr · 2.8M searches
**Avg price**
**Great****£14.98**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£6.20–£22.62**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,126.76**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-43.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, yankee candle gift set is a £1.9M/yr Amazon United Kingdom market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **yankee candle gift set market data**
- **Units sold / yr**
- **125K–150K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£1.9M–£2.2M**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#67**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **71%**
- **Out of stock**
- **7.3%**
- **Avg brand age**
- **32 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**2 **▼falling
**Sellers**
**67**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 99%
**Open market**
**0%**
- Yankee Candle95% - Gemini Gifts5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -43.3% search growth over the last 90 days.
250K150KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/yankee-candle-gift-set/trend)
## **Top yankee candle gift set search terms**
- **yankee candle**1.7M/yr-38.9%1.8% conv. - **yankee candle gift set**471K/yr-49.7%3.2% conv. - **yankee candles**104K/yr-36.2%1.5% conv. - **yankee**82K/yr-24.2%0.7% conv. - **yankee candle large**82K/yr-67.0%1.4% conv. - **yankee candle set**54K/yr-48.4%4.2% conv. - **large yankee candle**24K/yr-41.6%1.6% conv. - **yankee candle large jar**28K/yr-52.8%1.5% conv. - **candle yankee**18K/yr-55.9%2.0% conv. - **candles yankee**26K/yr-59.8%1.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/yankee-candle-gift-set/search-terms)
## **Top yankee candle gift set products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£191K20%£381K30%£572K40%£763K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**4.2★58 rev](https://www.amazon.co.uk/dp/B0GMXXW2GV) [2**Yankee Candle Pomegranade Coconut Large Jar Candle - Fresh Tropical Fruity Coconut & Pomegranate Scent - Take to distant beaches with fresh fruit cocktails**Yankee Candle**£13.08**4.4★148 rev](https://www.amazon.co.uk/dp/B07X5B79K7) [3**Yankee Candle Scented Candle | Vanilla Cupcake Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£15.56**4.7★14,882 rev](https://www.amazon.co.uk/dp/B0037EEK7A) [4**Yankee Candle Scented Candle | Cherry Blossom Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£14.40**4.7★15,733 rev](https://www.amazon.co.uk/dp/B01N3S7MJA) [5**Floral Scented Candle Gift Set for Women Soy Wax Scent in Rose Garden Lavender Fields & Cherry Blossom Relaxation Aromatherapy Gifts for Friend Sister Mum Wife Birthday Auntie Thank You**Gemini Gifts**£16.56**4.5★142 rev](https://www.amazon.co.uk/dp/B0C8NXBS4N)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£20.36**30 rev5mo ago](https://www.amazon.co.uk/dp/B0GP91WFZW) [**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**58 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXXW2GV) [**Yankee Candle Scented Candles Gift Set | 3 Scented Mini Filled Votive Candles | Soy Blend Wax Mix | Perfect Gifts for Women**Yankee Candle**£8.16**470 rev1y ago](https://www.amazon.co.uk/dp/B0FH642F4V) [**Yankee Candle Scented Candle | Lavender Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£16.05**371 rev1y ago](https://www.amazon.co.uk/dp/B0FB45QSBY) [**Yankee Candle Scented Candles Gift Set | Small Signature Tumbler Candle & Mini Filled Votive Candles | Hello Italy Collection | Perfect Gifts for Women | 4 Count**Yankee Candle**£17.06**17 rev1y ago](https://www.amazon.co.uk/dp/B0DYLJFT7X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yankee Candle Scented Candle | French Vanilla Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£20.36**4.3★**▲ 674%**](https://www.amazon.co.uk/dp/B0GP91WFZW) [**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**4.2★**▲ 386%**](https://www.amazon.co.uk/dp/B0GMXXW2GV) [**Yankee Candle Scented Candles Gift Set | Lemon Lavender Filled Votive Candles | Soy Blend Wax Mix | 3 Count Lemon Lavendar One Size 1686369E**Yankee Candle**£6.20**4.6★**▲ 207%**](https://www.amazon.co.uk/dp/B09GV4VSBY) [**Yankee Candle Pomegranade Coconut Large Jar Candle - Fresh Tropical Fruity Coconut & Pomegranate Scent - Take to distant beaches with fresh fruit cocktails**Yankee Candle**£13.08**4.4★**▲ 192%**](https://www.amazon.co.uk/dp/B07X5B79K7) [**Yankee Candle Scented Candle | Black Coconut Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women**Yankee Candle**£17.43**4.7★**▲ 178%**](https://www.amazon.co.uk/dp/B00AHCIJC2)
**~~View all trending →~~**
## **What buyers say about yankee candle gift set**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**61%
*“Amazing scent”*
**Gifting Purpose**10%
*“is perfect for gifting”*
**Value For Money**8%
*“good product at a good price”*
**Quality-Overall**7%
*“Premium quality is guaranteed with established make”*
**Brightness/Shine/Glow**3%
*“Beautiful candle”*
**Durability**2%
*“Pleasant, long lasting, mild”*
**Design-Overall**1%
*“perfect,nicely presented”*
**Comfort-Overall**1%
*“Relax”*
**Collectibles**1%
*“Lovely little candle collection”*
**Warmth**1%
*“Warm cashmere”*
### **What buyers complain about **
**Smell**40%
*“the scent is slight”*
**Size-Overall**12%
*“The candles were smaller than expected”*
**Value For Money**9%
*“At £29.99 they are not cheap”*
**Advertised Vs Actual Product**6%
*“Poorly advertised”*
**Quality-Overall**3%
*“Not the best”*
**Strength**3%
*“Not the strongest small”*
**Durability**1%
*“doesnt last at all”*
**Flammable**1%
*“It burns slowly”*
**Weight Heavy**1%
*“the jar is heavy”*
**Rusts/Corrodes**1%
*“The metal was rusted on the bottoms”*
### **Top return reasons **
**Smell**43%
**Gifting Purpose**18%
**Size-Overall**12%
**Advertised Vs Actual Product**7%
**Quality-Overall**3%
**Color Fading/Discoloration**3%
**Value For Money**2%
**Defective Material/Parts**2%
**Leak-Proof**2%
**Functionality-Overall**2%
## **Common questions**
- **Is yankee candle gift set profitable to sell on Amazon United Kingdom?**
- The niche generates £1.9M/yr across 21 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -43.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the yankee candle gift set niche?**
- 2 brands and 67 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in yankee candle gift set?**
- Top complaints mined from reviews: Smell, Size-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for yankee candle gift set peak?**
- Demand peaks in Oct–Nov–Dec; the busiest month runs 11.5× the quietest.
- **What does it cost to enter the yankee candle gift set niche?**
- Listings span £6.20–£22.62; the average listing price is £14.98 (sweet spot $15–$100). The average incumbent carries 7,127 reviews — the moat a new listing must climb.
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