---
title: "Search terms — wound dressings - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/wound-dressings/search-terms"
last_updated: "2026-07-31T09:55:05.142Z"
locale: en
meta:
  description: "Niche score 55/100 · £455K/yr market · 634K searches/yr. Prices mostly outside the sweet spot ($1.73–$12.55) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · £455K/yr market · 634K searches/yr. Prices mostly outside the sweet spot ($1.73–$12.55) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wound dressings - Flapen"
---

# **wound dressings**

**Worth a look**

Shows low returns (0.1%), but prices mostly outside the sweet spot ($1.73–$12.55) keeps it on the watch list.

Market size 58Growth 43Conversion 90Competition 54Returns 99Price range 0Avg price 19Brand share 50Review moat 47Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£455K**

£455K/yr · 634K searches

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****75%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****1,765.18**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+14.6%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Bad****£6.73**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.73–£12.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100