---
title: "Search terms — whey isolate - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/whey-isolate/search-terms"
last_updated: "2026-07-31T13:05:53.092Z"
locale: en
meta:
  description: "Niche score 53/100 · £568K/yr market · 802K searches/yr. A deep review moat (5,195 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £568K/yr market · 802K searches/yr. A deep review moat (5,195 avg reviews) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — whey isolate - Flapen"
---

# **whey isolate**

**Worth a look**

Shows low returns (0.1%), but a deep review moat (5,195 avg reviews) keeps it on the watch list.

Market size 63Growth 35Conversion 30Competition 39Returns 100Price range 93Avg price 95Brand share 31Review moat 24Quality gap 57

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£29.75**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£13.82–£61.11**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****£568K**

£568K/yr · 802K searches

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+8.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Conversion**

**Okay****2.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Bad****5,195.45**

avg incumbent reviews — the moat a new listing must climb