---
title: "Search terms — wedding candle - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/wedding-candle/search-terms"
last_updated: "2026-07-31T18:30:24.490Z"
locale: en
meta:
  description: "Niche score 53/100 · £28K/yr market · 66K searches/yr · £10.87 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £28K/yr market · 66K searches/yr · £10.87 avg price. A small market ($28K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wedding candle - Flapen"
---

# **wedding candle**

**Worth a look**

Shows low returns (0.5%), but a small market ($28K/yr) keeps it on the watch list.

Market size 7Growth 71Conversion 48Competition 61Returns 97Price range 12Avg price 41Brand share 69Review moat 94Quality gap 33

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****116.5**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Good****+53.8%**

90-day search growth — must beat 0% to launch

**Brand share**

**Good****64%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****48%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Okay****3.9%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.87**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Bad****£5.75–£16.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£28K**

£28K/yr · 66K searches

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")