---
title: "Wax Strips — £907K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/wax-strips"
last_updated: "2026-07-31T06:34:24.823Z"
locale: en
meta:
description: "Niche score 60/100 · £907K/yr market · 964K searches/yr · £6.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 60/100 · £907K/yr market · 964K searches/yr · £6.16 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Wax Strips — £907K/yr Amazon UK Niche (2026) - Flapen"
---
# **wax strips**
**Launch it**
A $907K/yr market growing +35.7% this quarter with returns at 0.2% — clears our launch bar.
Market size 76Growth 60Conversion 97Competition 38Returns 99Price range 0Avg price 17Brand share 28Review moat 40Quality gap 90
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Market size**
**Great****£907K**
£907K/yr · 964K searches
**Growth**
**Good****+35.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Okay****2,547.35**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.16**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.57–£13.96**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, wax strips is a £907K/yr Amazon United Kingdom market (964K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jul. Verdict: Launch it — 60/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wax strips market data**
- **Units sold / yr**
- **150K–200K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£924K–£1.2M**
- units × avg price
- **Conversion rate**
- **15.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **43 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**171**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**10%**
- Veet64% - Beauty Formulas9% - Makoto Nobu6% - PURE AWARENESS5% - RELMOS3% - Sharmiz2% - Open — no brand owns it (7 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +35.7% search growth over the last 90 days.
25K15KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/wax-strips/trend)
## **Top wax strips search terms**
- **wax strips**592K/yr+32.6%12.7% conv. - **waxing strips**105K/yr+41.3%10.4% conv. - **veet wax strips**91K/yr+19.5%20.7% conv. - **bikini wax strips**34K/yr+63.7%10.4% conv. - **wax strips legs**27K/yr+35.7%15.0% conv. - **wax strips bikini**22K/yr+43.6%11.0% conv. - **leg wax strips**14K/yr+74.7%16.0% conv. - **wax strip**12K/yr+20.9%9.6% conv. - **wax strips body**10K/yr+97.7%11.9% conv. - **waxing strips for women**8K/yr+122.3%10.5% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/wax-strips/search-terms)
## **Top wax strips products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£91K20%£181K30%£272K40%£363K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Veet Expert Cold Wax Strips 40 Count + 4 Finish Wipes Hair Removal Kit For Smooth Legs Gentle Solution For Delicate Skin Easy And Effective Use**Veet**£8.47**4.2★1,393 rev](https://www.amazon.co.uk/dp/B0BT89NRN2) [2**Veet Expert Cold Wax for Sensitive Skin Hair Removal On Legs & Body 20 Strips + 2 Finish Wipes Effective for Men Smooth Results**Veet**£4.86**4.1★814 rev](https://www.amazon.co.uk/dp/B0BT87XGXB) [3**Veet Expert Waxing Strips for Sensitive Skin - 20 Cold Wax Strips & 4 Finish Wipes for Eyebrow Facial Hair Removal - Hydrating Exfoliating Ideal for Face**Veet**£4.87**4.1★2,426 rev](https://www.amazon.co.uk/dp/B0BT87WLHH) [4**Beauty Formulas Cold Wax Strips 40s**Beauty Formulas**£3.55**3.9★906 rev](https://www.amazon.co.uk/dp/B07MWGCTH1) [5**100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)**Makoto Nobu**£4.05**2.8★106 rev](https://www.amazon.co.uk/dp/B0F88359GJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Wax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini**Sharmiz**£13.96**1,199 rev2mo ago](https://www.amazon.co.uk/dp/B0H2F87T81) [**400 Pcs Non-Woven Wax Strips for Arms facial wax strips for women Men**KUTKE**£4.86**9 rev4mo ago](https://www.amazon.co.uk/dp/B0GT2N4S4B) [**400 Pcs Non-Woven Wax Strips for Arms Eyebrow Hair Underarms & Face Hair Removal Waxing Strips Wax Paper Gentle & Effective(3.9in*1.6in)**Wzhiy**£5.83**56 rev9mo ago](https://www.amazon.co.uk/dp/B0FWC25565) [**Beauty Formulas Vitamin E Cold Wax Strips 40s Pack of 2 (80 Strips Total) Hair Remover for Legs & Body**Beauty Formulas**£5.88**906 rev1y ago](https://www.amazon.co.uk/dp/B0F9PTFXKC) [**100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)**Makoto Nobu**£4.05**106 rev1y ago](https://www.amazon.co.uk/dp/B0F88359GJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Wax Strips for Hair Removal Kit: 60 Pieces 40 Body & 20 Facial Waxing Strips for Face Eyebrow Arms Legs Underarm and Bikini**Sharmiz**£13.96**4.6★**▲ 225%**](https://www.amazon.co.uk/dp/B0H2F87T81) [**400 Pcs Non-Woven Wax Strips for Arms facial wax strips for women Men**KUTKE**£4.86**3.3★**▲ 220%**](https://www.amazon.co.uk/dp/B0GT2N4S4B) [**200Pcs Paper Wax Waxing Strips Non-Woven Wax Strips for Body Facial Arms Legs Hair Cleaning and Removal Small (3.8×10cm 1.6 x 3.9 Inch)**PUERFOCA**£4.90**3.9★**▲ 120%**](https://www.amazon.co.uk/dp/B0FHZTK8TH) [**100Pcs Professional Paper Wax Waxing Strips Hair Removal Strips for Women Men Facial Body Arms Legs Hair Cleaning and Remover (3.8×10cm 1.6 x 3.9 Inch)**Makoto Nobu**£4.05**2.8★**▲ 100%**](https://www.amazon.co.uk/dp/B0F88359GJ) [**Nads Body Wax Strips hair removal wax with Shea Butter 24 Wax Strips**Nad's**£5.65**3.8★**▲ 84%**](https://www.amazon.co.uk/dp/B000NQ4JGM)
**~~View all trending →~~**
## **What buyers say about wax strips**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**21%
*“relatively affordable”*
**Quality-Overall**19%
*“Best quality”*
**Ease Of Use**14%
*“Easy to use”*
**Advertised Vs Actual Product**8%
*“Does exactly what it says”*
**Sensitivity-Overall**4%
*“Theyre also gentle enough for sensitive areas”*
**Efficiency**3%
*“Does the job”*
**Allergies**3%
*“Not much irritation”*
**Soft Feel**3%
*“Super soft”*
**Size-Overall**2%
*“Great size and a long lasting supply”*
**Strength**1%
*“Very effective”*
### **What buyers complain about **
**Size-Overall**13%
*“This product is not fit for purpose”*
**Adhesion/Stickiness**13%
*“Its not as sticky”*
**Functionality-Overall**11%
*“Barely works”*
**Allergies**7%
*“Irritates skin”*
**Hair Related**7%
*“Remarkably bad at doing what it's supposed to do: Pull out hair”*
**Advertised Vs Actual Product**6%
*“Very misleading”*
**Quality-Overall**6%
*“Absolute rubbish”*
**Value For Money**5%
*“Expensive and doesn't work”*
**Skin Health**4%
*“Absolutely awful for sensitive skin”*
**Pain Relief-Overall**4%
*“hurt like hell to remove”*
### **Top return reasons **
**Size-Overall**63%
**Functionality-Overall**10%
**Advertised Vs Actual Product**7%
**Adhesion/Stickiness**5%
**Quality-Overall**3%
**Value For Money**3%
**Product Condition**1%
**Suitability Short Hair**1%
**Leak-Proof**1%
**Compatibility-Overall**1%
## **Common questions**
- **Is wax strips profitable to sell on Amazon United Kingdom?**
- The niche generates £907K/yr across 20 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.7%. Flapen's verdict: Launch it (60/100).
- **How competitive is the wax strips niche?**
- 13 brands and 171 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in wax strips?**
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Functionality-Overall. The return rate is 0.2%.
- **When does demand for wax strips peak?**
- Demand peaks in Jul; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the wax strips niche?**
- Listings span £2.57–£13.96; the average listing price is £6.16 (sweet spot $15–$100). The average incumbent carries 2,547 reviews — the moat a new listing must climb.
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