---
title: "Wax Sticks — £143K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/wax-sticks"
last_updated: "2026-07-31T16:24:17.751Z"
locale: en
meta:
description: "Niche score 50/100 · £143K/yr market · 204K searches/yr. Prices mostly outside the sweet spot ($2.19–$5.86) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £143K/yr market · 204K searches/yr. Prices mostly outside the sweet spot ($2.19–$5.86) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Wax Sticks — £143K/yr Amazon UK Niche (2026) - Flapen"
---
# **wax sticks**
**Worth a look**
Shows searches that convert (19.4% search→purchase), but prices mostly outside the sweet spot ($2.19–$5.86) keeps it on the watch list.
Market size 31Growth 61Conversion 100Competition 33Returns 99Price range 0Avg price 10Brand share 58Review moat 47Quality gap 27
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Growth**
**Good****+37.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,765.47**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£143K**
£143K/yr · 204K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£3.61**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£2.19–£5.86**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, wax sticks is a £143K/yr Amazon United Kingdom market (204K searches/yr). The top 5 brands hold 70% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **wax sticks market data**
- **Units sold / yr**
- **40K–50K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£144K–£181K**
- units × avg price
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#11**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **80%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **33 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**16**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**20%**
- RELMOS20% - MYLEE17% - JFA Supplies13% - TNBL10% - Mibly10% - ABENA9%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +37.5% search growth over the last 90 days.
5K3KSpike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/wax-sticks/trend)
## **Top wax sticks search terms**
- **wax sticks**68K/yr+114.8%15.6% conv. - **waxing sticks**37K/yr+12.7%19.0% conv. - **wax spatulas**19K/yr+9.4%22.2% conv. - **waxing spatulas**18K/yr+18.0%18.9% conv. - **wax spatulas wooden**10K/yr-7.6%21.7% conv. - **wax sticks for waxing**10K/yr-11.7%15.9% conv. - **spatulas for waxing**6K/yr+38.5%20.7% conv. - **wax applicator sticks**6K/yr+8.8%13.7% conv. - **waxing spatulas wooden**6K/yr+7.6%18.0% conv. - **wooden spatula waxing**6K/yr-18.1%22.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/wax-sticks/search-terms)
## **Top wax sticks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£14K15%£21K20%£29K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**RELMOS Waxing Spatulas Tongue Depressors Large Wax Tatoo Hair Removal Birch Wood - Thick (Quantity: 100)**RELMOS**£3.02**4.7★3,947 rev](https://www.amazon.co.uk/dp/B07XBLYL51) [2**JFA Supplies Wooden Waxing Spatulas Wax Applicator Sticks for Hair Removal Box of 100**JFA Supplies**£3.35**4.7★313 rev](https://www.amazon.co.uk/dp/B0CVLC33WQ) [3**Mylee Assorted Disposable Wooden Waxing Spatulas Pack of 200 Smooth & Natural Wooden Sticks 4 Sizes for Precision Hair Removal Soft or Hard Wax Applicator for Body Face Eyebrow Legs Bikini**MYLEE**£5.06**4.7★878 rev](https://www.amazon.co.uk/dp/B0C5N91Y89) [4**TNBL Large Disposable Wooden Waxing Spatulas Wax Applicator Sticks for Body Hair Removal Pack of 50**TNBL**£2.54**4.6★987 rev](https://www.amazon.co.uk/dp/B08VS9HH5J) [5**ABENA Waxing Spatulas |15x1.7cm|Pack of 100| Large Disposable Wooden Wax Sticks Applicator for Hair Removal Wax Spatulas for Waxing Application. Could Also Be Used As Eyebrow Wax Sticks**ABENA**£2.48**4.7★70 rev](https://www.amazon.co.uk/dp/B097MYN9T4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**100 Wooden Hair Removal Sticks - Disposable Wooden Waxing Strips - Large Wooden Waxing Strips for Body Waxing Wooden Waxing Strip Set**Muexoee**£2.19**16 rev6mo ago](https://www.amazon.co.uk/dp/B0GHR93MKC) [**Wax Sticks 100 Pcs Disposable Wooden Waxing Spatulas 5.9 Inch Premium Wax Applicator Sticks for for Body Face Eyebrow Lip Removal Ideal for Warm & Hot Wax**MOXYOY**£3.42**50 rev1y ago](https://www.amazon.co.uk/dp/B0F9SQWSHQ) [**200pcs Wooden Wax Sticks - Disposable Wooden Waxing Spatulas - Small Sizes Eyebrow Waxing Applicator Spatulas for Facial/Lip Hair Removal Eyebrow Wax Sticks Wax Applicator Wooden Wax Spatulas Kit**Rotupap**£3.60**121 rev2y ago](https://www.amazon.co.uk/dp/B0D2VTF74Y) [**JFA Supplies Wooden Waxing Spatulas Wax Applicator Sticks for Hair Removal Box of 100**JFA Supplies**£3.35**313 rev2y ago](https://www.amazon.co.uk/dp/B0CVLC33WQ) [**x100 Slim Disposable Wooden Facial & Eyebrow Waxing Spatulas Professional Precision Applicator Sticks for Brow Shaping Facial Hair Removal Hard & Soft Wax Salon & Esthetician Supplies**Vanity UK**£3.32**53 rev3y ago](https://www.amazon.co.uk/dp/B0C716R162)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ABENA Waxing Spatulas |15x1.7cm|Pack of 100| Large Disposable Wooden Wax Sticks Applicator for Hair Removal Wax Spatulas for Waxing Application. Could Also Be Used As Eyebrow Wax Sticks**ABENA**£2.48**4.7★**▲ 168%**](https://www.amazon.co.uk/dp/B097MYN9T4) [**x100 Slim Disposable Wooden Facial & Eyebrow Waxing Spatulas Professional Precision Applicator Sticks for Brow Shaping Facial Hair Removal Hard & Soft Wax Salon & Esthetician Supplies**Vanity UK**£3.32**4.7★**▲ 103%**](https://www.amazon.co.uk/dp/B0C716R162) [**100 Wooden Hair Removal Sticks - Disposable Wooden Waxing Strips - Large Wooden Waxing Strips for Body Waxing Wooden Waxing Strip Set**Muexoee**£2.19**3.6★**▲ 62%**](https://www.amazon.co.uk/dp/B0GHR93MKC) [**Wax Sticks 100 Pcs Disposable Wooden Waxing Spatulas 5.9 Inch Premium Wax Applicator Sticks for for Body Face Eyebrow Lip Removal Ideal for Warm & Hot Wax**MOXYOY**£3.42**4.9★**▲ 53%**](https://www.amazon.co.uk/dp/B0F9SQWSHQ) [**G4GADGET 100-Pack Wooden Waxing Spatulas 6 Inches Disposable Wax Sticks for Body Hair Removal Salon-Grade Applicators Ideal for Warm & Hot Wax**G4GADGET**£3.39**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B075WYW19S)
**~~View all trending →~~**
## **What buyers say about wax sticks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**34%
*“Great quality sticks”*
**Value For Money**19%
*“Quite worth the price”*
**Ease Of Use**13%
*“Easy to use”*
**Advertised Vs Actual Product**9%
*“Does the job”*
**Size-Overall**7%
*“Right size”*
**Thickness**4%
*“Right thickness, size and does the job”*
**Durability**3%
*“Durable”*
**Adhesion/Stickiness**3%
*“Sticks”*
**Heating**3%
*“Perfect for using with hot wax”*
**Hair Styling**3%
*“I love these amazing for waxing”*
### **What buyers complain about **
**Strength**33%
*“not strong”*
**Value For Money**33%
*“Expensive for 50 spatulas”*
**Cutting/Trimming**33%
*“Not suitable for waxing”*
### **Top return reasons **
**Size-Overall**52%
**Quality-Overall**10%
**Functionality-Overall**6%
**Instructions/User Manual/Troubleshooting**3%
**Durability**3%
**Suitability Long Hair**3%
**Shape/Style**3%
**Thin**3%
**Compatibility-Overall**3%
**Advertised Vs Actual Product**3%
## **Common questions**
- **Is wax sticks profitable to sell on Amazon United Kingdom?**
- The niche generates £143K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +37.5%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the wax sticks niche?**
- 13 brands and 16 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in wax sticks?**
- Top complaints mined from reviews: Strength, Value For Money, Cutting/Trimming. The return rate is 0.1%.
- **When does demand for wax sticks peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the wax sticks niche?**
- Listings span £2.19–£5.86; the average listing price is £3.61 (sweet spot $15–$100). The average incumbent carries 1,765 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)