---
title: "Search terms — wax pot - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/wax-pot/search-terms"
last_updated: "2026-07-31T20:23:23.138Z"
locale: en
meta:
  description: "Niche score 61/100 · £436K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · £436K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — wax pot - Flapen"
---

# **wax pot**

**Worth a look**

Shows low returns (1.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 57Growth 33Conversion 52Competition 61Returns 93Price range 80Avg price 87Brand share 48Review moat 58Quality gap 77

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£19.98**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£9.64–£38.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****49%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Good****1,185.81**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Good****£436K**

£436K/yr · 519K searches

**Conversion**

**Good****4.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+6.1%**

90-day search growth — must beat 0% to launch