---
title: "Trend — washable incontinence pants for men - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/washable-incontinence-pants-for-men/trend"
last_updated: "2026-07-31T14:26:22.678Z"
locale: en
meta:
  description: "Niche score 59/100 · £44K/yr market · 85K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 59/100 · £44K/yr market · 85K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — washable incontinence pants for men - Flapen"
---

# **washable incontinence pants for men**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 11Growth 25Conversion 24Competition 92Returns 100Price range 79Avg price 95Brand share 81Review moat 46Quality gap 86

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Avg price**

**Incredible****£26.70**

avg listing price — sweet spot $15–$100

**Competition**

**Great****23%**

top-5 click share — an open shelf

**Quality gap**

**Great****4.1★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Great****54%**

top-5 brand share — no brand owns this niche

**Price range**

**Great****£4.83–£54.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,928.41**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-0.8%**

90-day search growth — must beat 0% to launch

**Conversion**

**Bad****1.9%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£44K**

£44K/yr · 85K searches

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")