---
title: "Products — votive candles - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/votive-candles/products"
last_updated: "2026-07-31T19:54:41.697Z"
locale: en
meta:
  description: "Niche score 45/100 · £30K/yr market · 78K searches/yr · £10.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £30K/yr market · 78K searches/yr · £10.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — votive candles - Flapen"
---

# **votive candles**

**Skip it**

Soft demand (-42.8% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 4Conversion 46Competition 54Returns 99Price range 48Avg price 38Brand share 74Review moat 48Quality gap 63

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****61%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****1,742.04**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£3.21–£26.03**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Okay****3.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Okay****£10.50**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£30K**

£30K/yr · 78K searches

**Growth**

**Bad****-42.8%**

90-day search growth — must beat 0% to launch