---
title: "Votive Candles — £30K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/votive-candles"
last_updated: "2026-07-31T19:38:52.659Z"
locale: en
meta:
description: "Niche score 45/100 · £30K/yr market · 78K searches/yr · £10.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · £30K/yr market · 78K searches/yr · £10.50 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Votive Candles — £30K/yr Amazon UK Niche (2026) - Flapen"
---
# **votive candles**
**Skip it**
Soft demand (-42.8% this quarter) — this niche doesn't clear our bar today.
Market size 8Growth 4Conversion 46Competition 54Returns 99Price range 48Avg price 38Brand share 74Review moat 48Quality gap 63
**Returns**
**Incredible****0.3%**
return rate — above 5% kills the launch gate
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,742.04**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£3.21–£26.03**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£10.50**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£30K**
£30K/yr · 78K searches
**Growth**
**Bad****-42.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, votive candles is a £30K/yr Amazon United Kingdom market (78K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **votive candles market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£42K**
- units × avg price
- **Conversion rate**
- **3.7%**
- **Avg BSR**
- **#109**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **72%**
- **Out of stock**
- **21.1%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**21 **▼falling
**Sellers**
**66**
**Top-5 brand share**
**61%**
Top 20: 96%
**Top-5 click share**
**52%**
Top 20: 95%
**Open market**
**35%**
- Yankee Candle25% - Fyne-Finds21% - BOLSIUS5% - Aptliton5% - AOTOIE5% - FANTESI5%
## **Demand & seasonality**
Weekly Amazon search volume, last 101 weeks — -42.8% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Holiday '25 seasonDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 14.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/votive-candles/trend)
## **Top votive candles search terms**
- **votive candles**50K/yr-49.0%2.9% conv. - **mini candles for gift bags**11K/yr-8.6%2.4% conv. - **votive candles scented**5K/yr-35.3%2.1% conv. - **short candles**4K/yr-45.6%3.0% conv. - **votive candles pack**8K/yr-63.7%3.2% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/votive-candles/search-terms)
## **Top votive candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£6K30%£9K40%£12K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Votive Candles 9 Hours Creamy White Dinner Wedding Candles Wick Home Christmas Table Dinner Xmas Gift**Fyne-Finds**£10.54**4.6★99 rev](https://www.amazon.co.uk/dp/B0C5W8VFYH) [2**Yankee Candle Value Bundle with 10 Votive Scented Candles Mixed Popular Fragrances Set of 10**Yankee Candle**£13.05**4.4★2,949 rev](https://www.amazon.co.uk/dp/B07J125HP6) [3**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**4.2★58 rev](https://www.amazon.co.uk/dp/B0GMXXW2GV) [4**Bolsius Smooth Pillar Candles - Set of 4 -Ivory - 60 x 40 mm - Decorative Candles - Long Burning Time - Unscented - with Natural Plant Wax - Without Palm Oil**BOLSIUS**£3.21**4.2★2,128 rev](https://www.amazon.co.uk/dp/B0F2JD4LRF) [5**Aptliton Scented Candles Gifts for Women Votive Candles Set of Fresh Linen Vanilla Jasmine and Lemon Soy Wax Candle Gift Set for Birthdays Weddings Christmas**Aptliton**£9.38**4.6★452 rev](https://www.amazon.co.uk/dp/B0CQR9MJQZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set**TRIRITE**£10.51**46 rev4mo ago](https://www.amazon.co.uk/dp/B0GHM7JKQC) [**Yankee Candle Gift Set - 6pcs Votive Scented Candles Mixed Popular Fragrances Candles Gifts for Women Mothers Day Gifts Birthdays (6x49g)**Yankee Candle**£10.91**58 rev5mo ago](https://www.amazon.co.uk/dp/B0GMXXW2GV) [**16Pack Scented Tealight Candles Gift Set Mini Soy Wax Aromatherapy Candles Portable Travel Tea Lights Candles for Relaxing Home Decor Events Gifts for Women Birthday Christmas Mothers Day**AOTOIE**£7.47**95 rev8mo ago](https://www.amazon.co.uk/dp/B0FJY5VTXT) [**Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts**Bszatan**£12.09**446 rev1y ago](https://www.amazon.co.uk/dp/B0F6CR563J) [**Scented Candles Gifts for Women Birthday Gifts for Women Her 6 Pack Soy Wax Aromatherapy Candles Gift Set for Weddings Christmas Bath and Yoga**futhis**£8.64**95 rev1y ago](https://www.amazon.co.uk/dp/B0F83CH28G)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**11 Hour Long Burning Beeswax Votive Candles 6 Pack Natural Yellow Unscented Small Pillar Candles for Weddings Home Decor and Spa Smokeless & Dripless Votive Candle Bulk Set**TRIRITE**£10.51**4.1★**▲ 376%**](https://www.amazon.co.uk/dp/B0GHM7JKQC) [**FANTESI 12 Packs Green Cactus Candles Handmade Cactus Succulent Tealights**FANTESI**£7.32**4.7★**▲ 303%**](https://www.amazon.co.uk/dp/B07GD9GXR7) [**Scented Candles Gift Set 12 Pack Candles for Home Scented 300 Hour Long Lasting Soy Wax Aromatherapy Candle Set Birthday Gifts for Women with Gift Box Christmas Gifts**Bszatan**£12.09**4.5★**▲ 227%**](https://www.amazon.co.uk/dp/B0F6CR563J) [**QOTSTEOS Tea Lights Candles 50pcs Heart Shaped Small Unscented Tea-Lights Candles Party Favors Tea Lights-Candles Romantic Love-Candles for Weddings Celebrations(Pink)**QOTSTEOS**£5.92**3.2★**▲ 212%**](https://www.amazon.co.uk/dp/B0DXVMRZKD) [**Birthday Gifts for Women 24 x 70g Scented Candle Set Soy Wax Tin Aromatherapy Candles for Christmas Valentines Gifts with Strongly Fragrance Candles for Relaxing Stress Spa Meditation**Yinuo Mirror**£26.03**4.7★**▲ 211%**](https://www.amazon.co.uk/dp/B0CTCC63YN)
**~~View all trending →~~**
## **What buyers say about votive candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**22%
*“Great aroma”*
**Value For Money**19%
*“Good value for money”*
**Quality-Overall**14%
*“The quality feels consistent across the pack”*
**Gifting Purpose**11%
*“Cute gift”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Brightness/Shine/Glow**7%
*“great light”*
**Durability**4%
*“Long Lasting”*
**Size-Overall**2%
*“Perfect size”*
**Fire Resistance**1%
*“They burn really cleanly”*
**Ease Of Use**1%
*“Very to use and the burn time is about two hours, each one”*
### **What buyers complain about **
**Size-Overall**18%
*“Wick too small”*
**Smell**16%
*“Just have a slight smell”*
**Quality-Overall**13%
*“Rubbish”*
**Advertised Vs Actual Product**8%
*“Poorly advertised”*
**Value For Money**7%
*“Not worth the money”*
**Flammable**6%
*“Very poor hardly any flame will not purchase again”*
**Brightness/Shine/Glow**4%
*“Lots of them do not work light them”*
**Durability**3%
*“Barely last 3 hours”*
**Functionality-Overall**3%
*“Some candles kept going out. Tried relighting but to no avail. Won't but again. Will stay with Yankee Candles.”*
**Heating**2%
*“dont have enough heat to melt the wax melts dont bother with these waste of money”*
### **Top return reasons **
**Size-Overall**48%
**Gifting Purpose**14%
**Smell**11%
**Advertised Vs Actual Product**8%
**Value For Money**4%
**Quality-Overall**3%
**Defective Material/Parts**2%
**Compatibility-Overall**2%
**Durability**2%
**Functionality-Overall**2%
## **Common questions**
- **Is votive candles profitable to sell on Amazon United Kingdom?**
- The niche generates £30K/yr across 25 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -42.8%. Flapen's verdict: Skip it (45/100).
- **How competitive is the votive candles niche?**
- 21 brands and 66 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in votive candles?**
- Top complaints mined from reviews: Size-Overall, Smell, Quality-Overall. The return rate is 0.3%.
- **When does demand for votive candles peak?**
- Demand peaks in Nov–Dec; the busiest month runs 14.0× the quietest.
- **What does it cost to enter the votive candles niche?**
- Listings span £3.21–£26.03; the average listing price is £10.50 (sweet spot $15–$100). The average incumbent carries 1,742 reviews — the moat a new listing must climb.
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