---
title: "Reviews — vitamin e - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vitamin-e/reviews"
last_updated: "2026-07-31T23:30:29.443Z"
locale: en
meta:
  description: "Niche score 50/100 · £366K/yr market · 355K searches/yr · £8.90 avg price. Soft demand (-16.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £366K/yr market · 355K searches/yr · £8.90 avg price. Soft demand (-16.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Reviews — vitamin e - Flapen"
---

# **vitamin e**

**Worth a look**

Shows low returns (0.1%), but soft demand (-16.2% this quarter) keeps it on the watch list.

Market size 54Growth 17Conversion 93Competition 46Returns 100Price range 26Avg price 25Brand share 53Review moat 51Quality gap 30

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.6%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****£366K**

£366K/yr · 355K searches

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,468.17**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£4.91–£18.63**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£8.90**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-16.2%**

90-day search growth — must beat 0% to launch