---
title: "Trend — vitamin c - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vitamin-c/trend"
last_updated: "2026-07-31T15:17:01.333Z"
locale: en
meta:
  description: "Niche score 57/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 57/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vitamin c - Flapen"
---

# **vitamin c**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 90Growth 14Conversion 96Competition 54Returns 100Price range 25Avg price 22Brand share 65Review moat 31Quality gap 37

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£1.7M**

£1.7M/yr · 1.6M searches

**Brand share**

**Good****66%**

top-5 brand share — brands hold most of the demand

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****3,429.32**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Okay****£2.92–£19.07**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£8.04**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-21.6%**

90-day search growth — must beat 0% to launch