---
title: "Vitamin B6 — £173K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vitamin-b6"
last_updated: "2026-07-31T17:14:04.934Z"
locale: en
meta:
description: "Niche score 39/100 · £173K/yr market · 159K searches/yr · £7.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £173K/yr market · 159K searches/yr · £7.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin B6 — £173K/yr Amazon UK Niche (2026) - Flapen"
---
# **vitamin b6**
**Skip it**
Prices mostly outside the sweet spot ($3.56–$11.38) — this niche doesn't clear our bar today.
Market size 35Growth 12Conversion 97Competition 19Returns 100Price range 0Avg price 20Brand share 28Review moat 43Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****15.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Okay****2,160.31**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£173K**
£173K/yr · 159K searches
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£7.05**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-26.6%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.56–£11.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin b6 is a £173K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 88% of demand. Verdict: Skip it — 39/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin b6 market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£141K–£176K**
- units × avg price
- **Conversion rate**
- **15.4%**
- **Avg BSR**
- **#13**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**9 **▲rising
**Sellers**
**25**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**6%**
- Natures Aid29% - Nutravita28% - Solgar17% - Best Naturals8% - Lindens6% - Horbäach5% - Open — no brand owns it (3 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -26.6% search growth over the last 90 days.
4K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vitamin-b6/trend)
## **Top vitamin b6 search terms**
- **vitamin b6**78K/yr-28.7%12.5% conv. - **b6 vitamins**38K/yr-28.4%13.5% conv. - **vitamin b6 high strength**15K/yr-21.3%14.5% conv. - **vit b6**5K/yr-12.2%12.8% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vitamin-b6/search-terms)
## **Top vitamin b6 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£17K20%£35K30%£52K40%£69K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Natures Aid Vitamin B6 100mg High Strength Pyridoxine Supports Energy Hormonal Balance & Nervous System Vegan Gluten-Free Non-GMO Daily Food Supplement 100 Tablets**Natures Aid**£5.27**4.6★3,076 rev](https://www.amazon.co.uk/dp/B000GY75RG) [2**Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue**Nutravita**£6.21**4.5★646 rev](https://www.amazon.co.uk/dp/B0BHDWLYQK) [3**Solgar Vitamin B6 50 mg Tablets - Pack of 100 - Metabolism and Immune Support - Balanced Hormones and Red Blood Cell Formation - Vegan and Gluten Free**Solgar**£8.04**4.6★1,043 rev](https://www.amazon.co.uk/dp/B000URWWMW) [4**Vitamin B6 50mg**Solgar**£6.49**4.6★912 rev](https://www.amazon.co.uk/dp/B000US24ME) [5**Best Naturals Vitamin B6 25 mg 250 Tablets**Best Naturals**£8.10**4.6★6,418 rev](https://www.amazon.co.uk/dp/B00MQ2MQPW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue**Nutravita**£6.21**646 rev3y ago](https://www.amazon.co.uk/dp/B0BHDWLYQK) [**INNOPURE Vitamin B6 Capsules 100mg (No Fillers or Binders) Pure-Fill High Strength Vitamin B6 Supplement 1 Daily Capsule (Not Tablets) 120 Capsules**INNOPURE**£10.46**76 rev3y ago](https://www.amazon.co.uk/dp/B0BDFSXSFN) [**VitaThrive Vitamin B6 100mg Tablets High Strength Pyridoxine Hydrochloride Supplement for Energy Hormonal Regulation & Immune Support Vegan Vitamin B6 Tablets for Men & Women 90 Tablets**Vita Thrive**£3.56**170 rev4y ago](https://www.amazon.co.uk/dp/B09XXVFVT9) [**Nutravita Vitamin B Complex High Potency - 1 Full Year Supply - 8 Vitamins B1-B2-B3-B5-B6-B12 Biotin Folic Acid & VIT D3 in 1 High Strength Micro Tablet - Reduction of Tiredness - Made in The UK**Nutravita**£11.38**10,164 rev5y ago](https://www.amazon.co.uk/dp/B07K4RBYSB) [**Best Naturals Vitamin B6 200mg for Adults 120 Tablets**Best Naturals**£10.35**778 rev5y ago](https://www.amazon.co.uk/dp/B08W2NH3YB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin B6 100mg 90 Vegan Capsules Max Strength Pyridoxine Hydrochloride Resealable and Recyclable Pouch - By Alpha01**ALPHA01**£5.03**4.4★**▲ 63%**](https://www.amazon.co.uk/dp/B0DJ1JJMZT) [**Vitamin B6 50mg**Solgar**£6.49**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B000US24ME) [**Vitamin B6 High Strength 100mg | 180 Tablets (6 Months Supply) | Vitamin B6 as Pyridoxine HCI | One-a-Day Formula Suitable for Vegans | By Horbaach**Horbäach**£6.38**4.5★**▲ 48%**](https://www.amazon.co.uk/dp/B08ZNC1HYL) [**VitaThrive Vitamin B6 100mg Tablets High Strength Pyridoxine Hydrochloride Supplement for Energy Hormonal Regulation & Immune Support Vegan Vitamin B6 Tablets for Men & Women 90 Tablets**Vita Thrive**£3.56**4.3★**▲ 47%**](https://www.amazon.co.uk/dp/B09XXVFVT9) [**Nutravita Vitamin B6 100mg - 120 Vitamin B6 High Strength Vegan Tablets B6 Vitamins to Support Normal Function of the Immune and Nervous System - Contributes to Reduction of Tiredness and Fatigue**Nutravita**£6.21**4.5★**▲ 27%**](https://www.amazon.co.uk/dp/B0BHDWLYQK)
**~~View all trending →~~**
## **What buyers say about vitamin b6**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**19%
*“Is what it is at a reasonable price”*
**Quality-Overall**15%
*“Excellent product”*
**Vitamin**12%
*“Honestly best vitamins I have invested in”*
**Ease Of Chewing/Swallowing**7%
*“Easy to swallow”*
**Energy Level**5%
*“you will really see an improvement in energy level”*
**Sleep Quality**5%
*“helps with sleep”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Hormonal Balance**4%
*“I got this for my hormonal changes during menopause & it has really helped so I thought i would try it on my 16 year old for her hormones in general & it worked, she said she felt more like herself in the run up to menstruation”*
**Ease Of Use**3%
*“Great convenient daily method”*
**Size-Overall**3%
*“Good tablet size for anyone to take”*
### **What buyers complain about **
**Dosage**16%
*“tingling when actually Ive discovered this dose is way too High to be safely consumed it can actually cause nerve damage”*
**Pain Relief-Overall**16%
*“These made be feel ill”*
**Side Effects**11%
*“No effect noticed”*
**Value For Money**8%
*“Gone to expensive”*
**Magnesium**6%
*“Only now I'm realizing after googling the difference between the various types of magnesium that this is magnesium oxide which apparently has low absorption. around 4%”*
**Texture/Consistency-Overall**4%
*“very powdery”*
**Strength**3%
*“very low potency”*
**Quality-Overall**3%
*“Poor”*
**Acid Regulator/Stomach Ache Relief**3%
*“Terrible, upset my stomach for weeks going to loo all the time tummy aches and dreadful wind definitely a no no”*
**Taste-Overall**3%
*“Product exactly what I wanted however has quite an unpleasant taste”*
## **Common questions**
- **Is vitamin b6 profitable to sell on Amazon United Kingdom?**
- The niche generates £173K/yr across 13 tracked products. 90-day search growth is -26.6%. Flapen's verdict: Skip it (39/100).
- **How competitive is the vitamin b6 niche?**
- 9 brands and 25 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in vitamin b6?**
- Top complaints mined from reviews: Dosage, Pain Relief-Overall, Side Effects. The return rate is 0.1%.
- **When does demand for vitamin b6 peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vitamin b6 niche?**
- Listings span £3.56–£11.38; the average listing price is £7.05 (sweet spot $15–$100). The average incumbent carries 2,160 reviews — the moat a new listing must climb.
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