---
title: "Trend — vitamin b2 - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vitamin-b2/trend"
last_updated: "2026-07-31T23:42:50.767Z"
locale: en
meta:
  description: "Niche score 46/100 · £101K/yr market · 69K searches/yr · £11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £101K/yr market · 69K searches/yr · £11.35 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vitamin b2 - Flapen"
---

# **vitamin b2**

**Skip it**

Soft demand (-7.3% this quarter) — this niche doesn't clear our bar today.

Market size 25Growth 21Conversion 95Competition 24Returns 100Price range 41Avg price 45Brand share 46Review moat 47Quality gap 43

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****12.8%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Okay****1,823.35**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****78%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****£11.35**

avg listing price — sweet spot $15–$100

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£4.63–£22.31**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Okay****£101K**

£101K/yr · 69K searches

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch