---
title: "Vitamin B Complex — £802K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vitamin-b-complex"
last_updated: "2026-07-31T14:48:40.972Z"
locale: en
meta:
description: "Niche score 50/100 · £802K/yr market · 726K searches/yr. Prices mostly outside the sweet spot ($3.50–$14.98) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £802K/yr market · 726K searches/yr. Prices mostly outside the sweet spot ($3.50–$14.98) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vitamin B Complex — £802K/yr Amazon UK Niche (2026) - Flapen"
---
# **vitamin b complex**
**Worth a look**
Shows low returns (0.1%), but prices mostly outside the sweet spot ($3.50–$14.98) keeps it on the watch list.
Market size 73Growth 17Conversion 96Competition 35Returns 100Price range 0Avg price 22Brand share 64Review moat 24Quality gap 28
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£802K**
£802K/yr · 726K searches
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****64%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****5,613.05**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.86**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-15.0%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£3.50–£14.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin b complex is a £802K/yr Amazon United Kingdom market (726K searches/yr). The top 5 brands hold 67% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin b complex market data**
- **Units sold / yr**
- **80K–100K**
- avg 6,000–8,000/product
- **Revenue / yr**
- **£629K–£786K**
- units × avg price
- **Conversion rate**
- **14.1%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **2.4%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **▲rising
**Sellers**
**45**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**64%**
Top 20: 100%
**Open market**
**26%**
- WeightWorld25% - NEW LEAF PRODUCTS13% - Vitabiotics Ultra10% - Igennus Healthcare Nutrition10% - Solgar8% - Nutravita8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.0% search growth over the last 90 days.
18K13KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vitamin-b-complex/trend)
## **Top vitamin b complex search terms**
- **vitamin b complex**277K/yr-11.8%13.7% conv. - **vitamin b**108K/yr-20.9%11.2% conv. - **b complex**97K/yr-19.9%8.7% conv. - **vitamin b complex high strength**41K/yr-14.0%10.9% conv. - **b complex vitamins high strength**34K/yr-23.0%10.6% conv. - **b vitamins**31K/yr-21.6%10.4% conv. - **vit b complex**25K/yr-17.1%13.8% conv. - **b vitamin complex**26K/yr-32.3%9.4% conv. - **rynw vitamin b complex**4K/yr+0.0%1.5% conv. - **b complex vitamins**15K/yr-17.9%8.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vitamin-b-complex/search-terms)
## **Top vitamin b complex products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£80K20%£160K30%£241K40%£321K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamin B Complex Supplement - 365 Tablets (1 Year Supply)**WeightWorld**£9.43**4.6★14,543 rev](https://www.amazon.co.uk/dp/B08GG6TPN6) [2**Vitamin B Complex - 365 Small Tablets - All 8 B Vitamins B1-B2-B3-B5-B6-B12 (1 Year Supply) High Strength Biotin Folic Acid and Vitamin C - Reduction of Tiredness Energy & Immune Support - UK Made**NEW LEAF PRODUCTS**£8.04**4.6★3,184 rev](https://www.amazon.co.uk/dp/B08VWRYJ94) [3**Vitamin B-Complex Tablets Vitabiotics Ultra**Vitabiotics Ultra**£3.50**4.6★3,393 rev](https://www.amazon.co.uk/dp/B007I0JNEE) [4**Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets**Igennus Healthcare Nutrition**£7.92**4.6★27,744 rev](https://www.amazon.co.uk/dp/B01787EPEE) [5**Solgar Vitamin B-Complex 50 High Potency - Supports Mental Performance - Reduces Tiredness & Fatigue - Vegan - 100 Vegetable Capsules**Solgar**£10.49**4.6★2,640 rev](https://www.amazon.co.uk/dp/B00024D6CS)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea**Vitavea**£7.19**52 rev10mo ago](https://www.amazon.co.uk/dp/B0FR48KG52) [**Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity**Zipvit**£7.79**68 rev10mo ago](https://www.amazon.co.uk/dp/B0FQVC8K3N) [**Nutravita Vitamin B Complex High Strength with Vitamin D + Vitamin C 500 Tablets for +1 Year of Supply Energy-Yielding Metabolism - Reduction of Tiredness & Fatigue (EFSA) Made in the UK**Nutravita**£7.80**1,196 rev1y ago](https://www.amazon.co.uk/dp/B0DCZTXZXR) [**Vitamin B Complex High Strength | 365 Tablets (1 Year Supply) | All 8 B Vitamins | Vitamin B1 B2 B3 B5 B6 B12 Choline Folic Acid & Biotin | Vegan | By Horbaach**Horbäach**£6.24**427 rev2y ago](https://www.amazon.co.uk/dp/B0CNWJT2X5) [**Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)**Nutrition Geeks**£7.29**7,517 rev3y ago](https://www.amazon.co.uk/dp/B0BSG2NVP5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin B Complex High Strength - Slow Release Super B Complex 60 Tablets - Enriched with Vitamins D & C - Complete Vit B Supplement All 8 Vitamin B12 B6 Folic Acid Biotin B1 B2 B3 B5 - UK Made**SuperSelf**£8.18**4.5★**▲ 202%**](https://www.amazon.co.uk/dp/B089N6VT6J) [**Vitamin B Complex with Vitamin C High Strength All 8 B Vitamins (B1 B2 B3 B5 B6 B7 B9 B12) 1 Tablet a Day 120 Tablets Energy & Nervous System Support Vitavea**Vitavea**£7.19**4.4★**▲ 109%**](https://www.amazon.co.uk/dp/B0FR48KG52) [**Igennus Super B-Complex - High Absorption Methylated B Vitamins Clean Label Sustained Release - Complete Spectrum of B Vitamins with Folate Boosted B12 & Vitamin C 60 Tablets**Igennus Healthcare Nutrition**£7.92**4.6★**▲ 75%**](https://www.amazon.co.uk/dp/B01787EPEE) [**Zipvit Vitamin B Complex 100% NRV of All 8 B Vitamins 12 Month Supply Supports Energy Mental Performance & Immunity**Zipvit**£7.79**4.6★**▲ 74%**](https://www.amazon.co.uk/dp/B0FQVC8K3N) [**Nutravita Vitamin B Complex - 180 High Strength Tablets (6 Months Supply) - All 8 B Vitamins B1-B2-B5-B6-B12 Biotin Folic Acid and Vitamin D3**Nutravita**£5.44**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B0BL43DPL4)
**~~View all trending →~~**
## **What buyers say about vitamin b complex**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**18%
*“Good value for money”*
**Vitamin**17%
*“Great vitamin”*
**Quality-Overall**14%
*“Great quality arrived on time thanks Amazon”*
**Ease Of Chewing/Swallowing**12%
*“so no problem swallowing”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Energy Level**4%
*“have more energy”*
**Ease Of Use**4%
*“Ease of Use”*
**Nutritional Content**3%
*“Love this company for nutrition needs”*
**Size-Overall**3%
*“Good size and amount”*
**Sleep Quality**2%
*“Helps me with sleep”*
### **What buyers complain about **
**Smell**12%
*“Bad smell”*
**Dosage**10%
*“Unless your doctor tells you that you specifically need this high of a dose”*
**Taste-Overall**6%
*“There is no taste or after taste”*
**Size-Overall**6%
*“These tablets are quite big”*
**Side Effects**6%
*“Belly Cramps”*
**Vitamin**6%
*“I assume there maybe issues with my absorption of this vitamin”*
**Value For Money**3%
*“Cost me a day's pay”*
**Quality-Overall**2%
*“Not the best staff”*
**Functionality-Overall**2%
*“Dont work”*
**Acid Regulator/Stomach Ache Relief**2%
*“every time I took these I had awful stomach cramps”*
### **Top return reasons **
**Color**100%
## **Common questions**
- **Is vitamin b complex profitable to sell on Amazon United Kingdom?**
- The niche generates £802K/yr across 19 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -15.0%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vitamin b complex niche?**
- 16 brands and 45 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in vitamin b complex?**
- Top complaints mined from reviews: Smell, Dosage, Taste-Overall. The return rate is 0.1%.
- **When does demand for vitamin b complex peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vitamin b complex niche?**
- Listings span £3.50–£14.98; the average listing price is £7.86 (sweet spot $15–$100). The average incumbent carries 5,613 reviews — the moat a new listing must climb.
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