---
title: "Vitamin a — £146K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vitamin-a"
last_updated: "2026-07-31T17:13:49.144Z"
locale: en
meta:
description: "Niche score 38/100 · £146K/yr market · 134K searches/yr · £8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £146K/yr market · 134K searches/yr · £8.78 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vitamin a — £146K/yr Amazon UK Niche (2026) - Flapen"
---
# **vitamin a**
**Skip it**
Prices mostly outside the sweet spot ($2.91–$12.33) — this niche doesn't clear our bar today.
Market size 32Growth 10Conversion 95Competition 13Returns 100Price range 0Avg price 24Brand share 32Review moat 65Quality gap 30
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.4%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****887.09**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£146K**
£146K/yr · 134K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.78**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-29.4%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£2.91–£12.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vitamin a is a £146K/yr Amazon United Kingdom market (134K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vitamin a market data**
- **Units sold / yr**
- **15K–20K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£132K–£176K**
- units × avg price
- **Conversion rate**
- **12.4%**
- **Avg BSR**
- **#9**
- **Page quality**
- **0%**
- **Prime**
- **82%**
- **Sponsored**
- **45%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**14**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**10%**
- Horbäach31% - WeightWorld24% - Nutravita14% - Carlyle12% - INNOPURE5% - Nature's Truth4% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -29.4% search growth over the last 90 days.
4K3KSpike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vitamin-a/trend)
## **Top vitamin a search terms**
- **vitamin a**91K/yr-27.8%11.3% conv. - **vitamin a supplement**25K/yr-35.4%11.1% conv. - **vit a**7K/yr-24.0%10.1% conv. - **vitamin a capsules**8K/yr-40.5%11.3% conv. - **vitamin a tablets**4K/yr-8.9%11.6% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vitamin-a/search-terms)
## **Top vitamin a products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£15K20%£29K30%£44K40%£58K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamin A Supplement 10 000iu | 365 Count (1 Year Supply) | High Strength Vitamin A 3000ug as Retinyl Palmitate | Tablet Alternative for Adults | By Horbaach**Horbäach**£6.37**4.6★2,330 rev](https://www.amazon.co.uk/dp/B085HZ8H6X) [2**Vitamin A Tablets 10 000IU - 365 Tablets (1 Year Supply) - VIT A as Retinyl Acetate - Easy to Swallow Non-GMO & Vegan-Friendly - Vitamin A Supplement for Men & Women - Made in the UK**WeightWorld**£12.06**4.6★2,948 rev](https://www.amazon.co.uk/dp/B09BJPTHVR) [3**Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly**Nutravita**£7.70**4.6★944 rev](https://www.amazon.co.uk/dp/B0BKQFGZ8K) [4**Vitamin A Tablets 10000 IU | 365 Count (1 Year Supply) | Vitamin A as Retinol Acetate | High Strength | Vegan and Vegatarian | By Carlyle**Carlyle**£5.84**4.5★442 rev](https://www.amazon.co.uk/dp/B0CPFV436T) [5**INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.33**5.0★2 rev](https://www.amazon.co.uk/dp/B0GHRNP61D)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.33**2 rev6mo ago](https://www.amazon.co.uk/dp/B0GHRNP61D) [**Vitamin A Capsules 10 000IU | High Strength Supplement | Retinyl Palmitate | 60 Softgels | Natures Truth**Nature's Truth**£7.44**67 rev1y ago](https://www.amazon.co.uk/dp/B0DNRM31MK) [**Vitamin A Tablets 10000 IU | 365 Count (1 Year Supply) | Vitamin A as Retinol Acetate | High Strength | Vegan and Vegatarian | By Carlyle**Carlyle**£5.84**442 rev2y ago](https://www.amazon.co.uk/dp/B0CPFV436T) [**Now Foods Vitamin A 10.000IU (3.000mcg) from Retinyl Palmitate and Cod Liver Oil High Dose 100 Capsules Gluten Free SOYA Free Non-GMO Eye-Health**NOW**£12.06**54 rev3y ago](https://www.amazon.co.uk/dp/B09VSXGVFT) [**Nutravita Vitamin A 10 000 IU 365 Vitamin A Tablets (1 Year Supply) - High Strength VIT A Supplement for Normal Skin Eyes & Immune System - Alternative to Capsules Vegan Friendly**Nutravita**£7.70**944 rev3y ago](https://www.amazon.co.uk/dp/B0BKQFGZ8K)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vitamin A 8 000IU 365 Softgels VIT A Supplement for Normal Skin Eyes & Immune System No Soybean or Fish Liver Oil 2400g Vitamin A Capsules not Tablets Made in the UK by Nutravita**Nutravita**£8.32**4.6★**▲ 320%**](https://www.amazon.co.uk/dp/B07PMKJ3S5) [**INNOPURE Vitamin A 800g (No Fillers or Binders) Pure-Fill Supplement 120 Vegan Capsules**INNOPURE**£12.33**5.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GHRNP61D) [**Vitamin A Supplement 10 000iu | 365 Count (1 Year Supply) | High Strength Vitamin A 3000ug as Retinyl Palmitate | Tablet Alternative for Adults | By Horbaach**Horbäach**£6.37**4.6★**▲ 50%**](https://www.amazon.co.uk/dp/B085HZ8H6X) [**Pure Encapsulations Vitamin A 10 000 IU - Cod Liver Oil - Supports the Maintenance of Normal Skin Vision and Immune Function - 120 Softgel Capsules**Pure Encapsulations**£10.24**4.3★**▲ 18%**](https://www.amazon.co.uk/dp/B081M5C88K) [**Vitamin A Tablets 10 000IU - 365 Tablets (1 Year Supply) - VIT A as Retinyl Acetate - Easy to Swallow Non-GMO & Vegan-Friendly - Vitamin A Supplement for Men & Women - Made in the UK**WeightWorld**£12.06**4.6★**— 2%**](https://www.amazon.co.uk/dp/B09BJPTHVR)
**~~View all trending →~~**
## **What buyers say about vitamin a**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**24%
*“Excellent product”*
**Value For Money**21%
*“Great value”*
**Vitamin**15%
*“High strength, year round supplement”*
**Eye-Hygiene**9%
*“Vitamin A for eyesight protection and nice and small”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Ease Of Chewing/Swallowing**6%
*“Easy to swallow”*
**Dosage**3%
*“Strong dosage”*
**Regulates Digestion**2%
*“easy on digestive system”*
**Heart Health**2%
*“My health”*
**Immunity Booster**2%
*“100% worth it especially in these times for all tp bppst there immune system”*
### **What buyers complain about **
**Size-Overall**20%
*“Small ok”*
**Skin Health**13%
*“The only problem with my skin is im getting old”*
**Durability**13%
*“two weeks on this and its disappeared”*
**Value For Money**13%
*“Too expensive”*
**Advertised Vs Actual Product**6%
*“No description”*
**Dosage**6%
*“There no description of side effects or overdose”*
## **Common questions**
- **Is vitamin a profitable to sell on Amazon United Kingdom?**
- The niche generates £146K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -29.4%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vitamin a niche?**
- 10 brands and 14 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in vitamin a?**
- Top complaints mined from reviews: Size-Overall, Skin Health, Durability. The return rate is 0.1%.
- **When does demand for vitamin a peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the vitamin a niche?**
- Listings span £2.91–£12.33; the average listing price is £8.78 (sweet spot $15–$100). The average incumbent carries 887 reviews — the moat a new listing must climb.
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