---
title: "Vicks Plug in — £105K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vicks-plug-in"
last_updated: "2026-07-31T18:48:50.259Z"
locale: en
meta:
description: "Niche score 29/100 · £105K/yr market · 66K searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £105K/yr market · 66K searches/yr · £8.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vicks Plug in — £105K/yr Amazon UK Niche (2026) - Flapen"
---
# **vicks plug in**
**Skip it**
Soft demand (-55.7% this quarter) — this niche doesn't clear our bar today.
Market size 26Growth 0Conversion 99Competition 0Returns 100Price range 0Avg price 23Brand share 0Review moat 25Quality gap 25
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Okay****£105K**
£105K/yr · 66K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,542**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.41**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-55.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£5.15–£13.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vicks plug in is a £105K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Sep. Verdict: Skip it — 29/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vicks plug in market data**
- **Units sold / yr**
- **15K–20K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£126K–£168K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#128**
- **Page quality**
- **0%**
- **Prime**
- **60%**
- **Sponsored**
- **60%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**54**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Vicks90% - OMM5% - Calpol5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -55.7% search growth over the last 90 days.
18K13KSpike '24Black Friday '24Spike '25Black Friday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep · busiest ÷ quietest = 13.0×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vicks-plug-in/trend)
## **Top vicks plug in search terms**
- **vicks vapour pads**18K/yr-35.3%16.3% conv. - **vicks humidifiers refill pads**8K/yr-70.4%20.3% conv. - **vapo pads**4K/yr-53.2%13.7% conv. - **vapopads**5K/yr-57.6%18.1% conv. - **vicks vapopads**26K/yr-84.6%14.2% conv. - **vapo pads for vicks humidifier**3K/yr-66.3%24.6% conv. - **vapopads vicks refills**2K/yr-66.7%21.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vicks-plug-in/search-terms)
## **Top vicks plug in products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%£21K40%£42K60%£63K80%£84K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 5 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7**Vicks**£5.15**4.5★7,486 rev](https://www.amazon.co.uk/dp/B0045XA94K) [2**Vicks VapoPads Rosemary & Lavender - Pack of 7**Vicks**£5.19**4.5★7,486 rev](https://www.amazon.co.uk/dp/B00GFZ2390) [3**2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM***OMM**£10.33**4.6★559 rev](https://www.amazon.co.uk/dp/B01MU748S3) [4**Calpol Vapour Plug Refills XL 10 Count (Pack of 1)**Calpol**£8.05**4.8★5,389 rev](https://www.amazon.co.uk/dp/B08P1SBNLW) [5**Vicks Vapo Pad Family Pack 12 Count**Vicks**£13.33**4.6★1,790 rev](https://www.amazon.co.uk/dp/B00IA8MXUE)
### **Newest**
by launch date
[**Calpol Vapour Plug Refills XL 10 Count (Pack of 1)**Calpol**£8.05**5,389 rev5y ago](https://www.amazon.co.uk/dp/B08P1SBNLW) [**2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM***OMM**£10.33**559 rev9y ago](https://www.amazon.co.uk/dp/B01MU748S3) [**Vicks Vapo Pad Family Pack 12 Count**Vicks**£13.33**1,790 rev12y ago](https://www.amazon.co.uk/dp/B00IA8MXUE) [**Vicks VapoPads Rosemary & Lavender - Pack of 7**Vicks**£5.19**7,486 rev12y ago](https://www.amazon.co.uk/dp/B00GFZ2390) [**Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7**Vicks**£5.15**7,486 rev15y ago](https://www.amazon.co.uk/dp/B0045XA94K)
### **Trending**
90-day click momentum
[**Vicks VapoPads Rosemary & Lavender - Pack of 7**Vicks**£5.19**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B00GFZ2390) [**Vicks VapoPads Menthol - Scented Pads with Essential Oils - Pack of 7 - VH7**Vicks**£5.15**4.5★**— 6%**](https://www.amazon.co.uk/dp/B0045XA94K) [**Calpol Vapour Plug Refills XL 10 Count (Pack of 1)**Calpol**£8.05**4.8★**— 4%**](https://www.amazon.co.uk/dp/B08P1SBNLW) [**Vicks Vapo Pad Family Pack 12 Count**Vicks**£13.33**4.6★**▼ 18%**](https://www.amazon.co.uk/dp/B00IA8MXUE) [**2 x Vicks Comforting Soothing Menthol VapoPads 2 Packs of 7 = 14 Pads *OMM TM***OMM**£10.33**4.6★**▼ 49%**](https://www.amazon.co.uk/dp/B01MU748S3)
## **What buyers say about vicks plug in**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**19%
*“Comforting fragrance”*
**Sleep Quality**17%
*“Helps us get through the night”*
**Advertised Vs Actual Product**11%
*“Does a perfect job”*
**Ease Of Use**11%
*“ease of use”*
**Value For Money**10%
*“Good value for the money”*
**Quality-Overall**9%
*“i would say overall the unit is highly effective”*
**Cold Relief**5%
*“Flu relief”*
**Fever Relief**3%
*“Seems to help with constant children sickness”*
**Sinus Relief**3%
*“I would recommend this to help with blocked nose/cold in the night”*
**Breathability**2%
*“These refills make a real difference at bedtime — the gentle vapour helps them breathe easier and settle quicker, especially when theyre bunged up with a cold”*
### **What buyers complain about **
**Smell**29%
*“Could do with a bit more smell”*
**Ease Of Use**13%
*“By vick's machine no use without it”*
**Mechanism Issues**8%
*“Why the heck is something thats used for a vapouriser device say may cause damage if inhaled”*
**Durability**8%
*“They don't last long for something that's quite expensive”*
**Value For Money**7%
*“Quite expensive for what it is”*
**Moist/Dry**4%
*“very faint and they do dry out quickly”*
**Size-Overall**4%
*“It was so small”*
**Compatibility-Overall**4%
*“They wont fit in similar type machines”*
**Residue**3%
*“although it's worth noting they can leave a bit of an oily residue on your fingers”*
### **Top return reasons **
**Size-Overall**29%
**Functionality-Overall**24%
**Smell**14%
**Compatibility-Overall**10%
**Product Condition**5%
**Quality-Overall**5%
**Instructions/User Manual/Troubleshooting**5%
**Strength**5%
**Value For Money**5%
## **Common questions**
- **Is vicks plug in profitable to sell on Amazon United Kingdom?**
- The niche generates £105K/yr across 5 tracked products. 90-day search growth is -55.7%. Flapen's verdict: Skip it (29/100).
- **How competitive is the vicks plug in niche?**
- 3 brands and 54 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vicks plug in?**
- Top complaints mined from reviews: Smell, Ease Of Use, Mechanism Issues. The return rate is 0.1%.
- **When does demand for vicks plug in peak?**
- Demand peaks in Jan–Feb–Sep; the busiest month runs 13.0× the quietest.
- **What does it cost to enter the vicks plug in niche?**
- Listings span £5.15–£13.33; the average listing price is £8.41 (sweet spot $15–$100). The average incumbent carries 4,542 reviews — the moat a new listing must climb.
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