---
title: "Vicks Inhaler — £240K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vicks-inhaler"
last_updated: "2026-07-31T14:16:47.591Z"
locale: en
meta:
description: "Niche score 37/100 · £240K/yr market · 132K searches/yr · £7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £240K/yr market · 132K searches/yr · £7.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vicks Inhaler — £240K/yr Amazon UK Niche (2026) - Flapen"
---
# **vicks inhaler**
**Skip it**
Soft demand (-61.6% this quarter) — this niche doesn't clear our bar today.
Market size 45Growth 0Conversion 100Competition 2Returns 99Price range 47Avg price 20Brand share 0Review moat 42Quality gap 47
**Conversion**
**Incredible****25.2%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.85–£26.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£240K**
£240K/yr · 132K searches
**Review moat**
**Okay****2,316.5**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£7.22**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Growth**
**Bad****-61.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vicks inhaler is a £240K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 37/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vicks inhaler market data**
- **Units sold / yr**
- **25K–30K**
- avg 3,000–4,000/product
- **Revenue / yr**
- **£181K–£217K**
- units × avg price
- **Conversion rate**
- **25.2%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**76**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- SEVEN SEAS48% - Vicks36% - Olbas13% - Healthpoint3%
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — -61.6% search growth over the last 90 days.
23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Dec · busiest ÷ quietest = 14.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vicks-inhaler/trend)
## **Top vicks inhaler search terms**
- **vicks inhaler**79K/yr-60.5%15.8% conv. - **vicks nasal stick**17K/yr-65.2%18.6% conv. - **vicks inhaler stick**8K/yr-64.7%20.3% conv. - **vicks inhaler nasal stick**10K/yr-67.5%19.8% conv. - **vicks stick**7K/yr-61.9%18.3% conv. - **vicks nasal inhaler**4K/yr-61.7%20.3% conv. - **vicks nose stick**4K/yr-60.0%13.9% conv. - **vicks nose**2K/yr-50.1%5.4% conv. - **vicks nose blocked**2K/yr-46.5%0.3% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vicks-inhaler/search-terms)
## **Top vicks inhaler products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£36K30%£72K45%£108K60%£144K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick**SEVEN SEAS**£1.85**4.7★2,155 rev](https://www.amazon.co.uk/dp/B01CSZYMFS) [2**3 x Vicks Inhaler Nasal Stick 0.5ml**Vicks**£5.87**4.3★445 rev](https://www.amazon.co.uk/dp/B00HTOE132) [3**Olbas Nasal Inhaler pack of 2 - Nasal stick - relief from catarrh colds and blocked sinuses**Olbas**£2.39**4.7★6,534 rev](https://www.amazon.co.uk/dp/B004PU19B0) [4**Vicks Sinus Inhaler**Vicks**£26.57**4.1★1,376 rev](https://www.amazon.co.uk/dp/B07ZC4C8BC) [5**Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief**Vicks**£4.21**4.7★3,118 rev](https://www.amazon.co.uk/dp/B0DC6HR5WP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vicks VapoRubs with Easy Application Twist and Apply On Chest for 4 Cold Symptom Relief**Vicks**£4.21**3,118 rev1y ago](https://www.amazon.co.uk/dp/B0DC6HR5WP) [**Healthpoint Nasal Inhaler Pack Of 2 For Relief From Blocked Sinuses Catarrh Colds And Flu Helps Stuffy And Blocked Nose Peppermint And Eucalyptus Oil For Clear Cool Breathing Easy To Use**Healthpoint**£2.45**271 rev4y ago](https://www.amazon.co.uk/dp/B086CD2879) [**Vicks Sinus Inhaler**Vicks**£26.57**1,376 rev6y ago](https://www.amazon.co.uk/dp/B07ZC4C8BC) [**Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick**SEVEN SEAS**£1.85**2,155 rev10y ago](https://www.amazon.co.uk/dp/B01CSZYMFS) [**3 x Vicks Inhaler Nasal Stick 0.5ml**Vicks**£5.87**445 rev12y ago](https://www.amazon.co.uk/dp/B00HTOE132)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**3 x Vicks Inhaler Nasal Stick 0.5ml**Vicks**£5.87**4.3★**▲ 42%**](https://www.amazon.co.uk/dp/B00HTOE132) [**Vicks Inhaler Fast Acting decongestant for Blocked Nose Relief Stick**SEVEN SEAS**£1.85**4.7★**▲ 13%**](https://www.amazon.co.uk/dp/B01CSZYMFS) [**Vicks Sinus Inhaler**Vicks**£26.57**4.1★**— 2%**](https://www.amazon.co.uk/dp/B07ZC4C8BC) [**Olbas Nasal Inhaler pack of 2 - Nasal stick - relief from catarrh colds and blocked sinuses**Olbas**£2.39**4.7★**▼ 34%**](https://www.amazon.co.uk/dp/B004PU19B0) [**Healthpoint Nasal Inhaler Pack Of 2 For Relief From Blocked Sinuses Catarrh Colds And Flu Helps Stuffy And Blocked Nose Peppermint And Eucalyptus Oil For Clear Cool Breathing Easy To Use**Healthpoint**£2.45**4.3★**▼ 46%**](https://www.amazon.co.uk/dp/B086CD2879)
**~~View all trending →~~**
## **What buyers say about vicks inhaler**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**14%
*“Easy to Use”*
**Quality-Overall**14%
*“same great quality just with easier application”*
**Value For Money**12%
*“Good value for money”*
**Ease Of Application**9%
*“Great Applicator”*
**Sinus Relief**7%
*“Clears the sinuses very well”*
**Smell**6%
*“It gives the same comforting scent”*
**Breathability**5%
*“makes breathing much better”*
**Efficiency**5%
*“The applicator works smoothly”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Cold Relief**3%
*“Ive used it on my chest and throat during colds, and it really helps with congestion and comfort”*
### **What buyers complain about **
**Smell**18%
*“Short shelf life & poor smell”*
**Functionality-Overall**16%
*“DIDNT WORK”*
**Value For Money**6%
*“It's definitely on the more expensive side”*
**Advertised Vs Actual Product**5%
*“Not as advertised”*
**Breathability**4%
*“end up breathing through my mouth”*
**Moist/Dry**4%
*“completely dry”*
**Washability**3%
*“never seem to all wash off hand”*
**Strength**3%
*“Not as strong as before”*
**Ingredients-Overall**3%
*“not as good as Vicks”*
**Sinus Relief**2%
*“Pity it doesn't unblock my nose”*
### **Top return reasons **
**Functionality-Overall**45%
**Heating**8%
**Defective Material/Parts**8%
**Size-Overall**8%
**Product Condition**5%
**Durability**4%
**Quality-Overall**4%
**Advertised Vs Actual Product**4%
**Strength**4%
**Value For Money**2%
## **Common questions**
- **Is vicks inhaler profitable to sell on Amazon United Kingdom?**
- The niche generates £240K/yr across 6 tracked products. 90-day search growth is -61.6%. Flapen's verdict: Skip it (37/100).
- **How competitive is the vicks inhaler niche?**
- 4 brands and 76 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in vicks inhaler?**
- Top complaints mined from reviews: Smell, Functionality-Overall, Value For Money. The return rate is 0.2%.
- **When does demand for vicks inhaler peak?**
- Demand peaks in Jan–Feb–Dec; the busiest month runs 14.2× the quietest.
- **What does it cost to enter the vicks inhaler niche?**
- Listings span £1.85–£26.57; the average listing price is £7.22 (sweet spot $15–$100). The average incumbent carries 2,317 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)