---
title: "Vegan Protein Powders — £757K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vegan-protein-powders"
last_updated: "2026-07-31T07:25:18.090Z"
locale: en
meta:
description: "Niche score 64/100 · £757K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 64/100 · £757K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Protein Powders — £757K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan protein powders**
**Worth a look**
Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 71Growth 22Conversion 53Competition 79Returns 99Price range 78Avg price 81Brand share 33Review moat 67Quality gap 82
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Great****£17.41**
avg listing price — sweet spot $15–$100
**Competition**
**Great****36%**
top-5 click share — an open shelf
**Price range**
**Great****£8.55–£38.61**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£757K**
£757K/yr · 1.0M searches
**Review moat**
**Good****806.53**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****4.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan protein powders is a £757K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Mar. Verdict: Worth a look — 64/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan protein powders market data**
- **Units sold / yr**
- **40K–50K**
- avg 750–1,000/product
- **Revenue / yr**
- **£696K–£871K**
- units × avg price
- **Conversion rate**
- **4.3%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **0.2%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.
**Brands**
**12 **▼falling
**Sellers**
**81**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**36%**
Top 20: 72%
**Open market**
**11%**
- Protein Works51% - THE PROTEIN WORKS17% - Free Soul6% - EarthChamp6% - Optimum Nutrition5% - BULK POWDERS4% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -6.6% search growth over the last 90 days.
25K15KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vegan-protein-powders/trend)
## **Top vegan protein powders search terms**
- **vegan protein powder**341K/yr-6.6%3.7% conv. - **protein works**211K/yr+10.2%1.7% conv. - **vegan protein**70K/yr-14.4%2.6% conv. - **protein works meal replacement**65K/yr-16.2%2.5% conv. - **plant protein powder**38K/yr-17.9%2.8% conv. - **protein powder vegan**34K/yr-18.9%3.6% conv. - **protein works protein powder**25K/yr-1.3%2.5% conv. - **plant based protein powders**26K/yr-10.2%2.8% conv. - **gluten free protein powder**24K/yr-6.0%1.1% conv. - **lactose free protein powder**24K/yr-8.0%0.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vegan-protein-powders/search-terms)
## **Top vegan protein powders products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£38K10%£76K15%£114K20%£151K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Protein Works | Vegan Protein 360 - Gold Vanilla Crème 1kg**Protein Works**£15.08**4.1★1,995 rev](https://www.amazon.co.uk/dp/B01N2OK2UH) [2**Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g**THE PROTEIN WORKS**£12.03**4.6★94 rev](https://www.amazon.co.uk/dp/B0DGLG2Z14) [3**Free Soul Vegan Protein Powder | Formulated for Women | 600g | 20g Protein with Added Nutrients | Gluten & Soy Free Plant-Based Nutrition Shake | Pea & Hemp Isolate Protein | Vanilla Flavour**Free Soul**£21.23**3.9★2,253 rev](https://www.amazon.co.uk/dp/B07HG95GXM) [4**Protein Works | Vegan Protein 360 - Gold Chocolate Silk 500g**Protein Works**£8.74**4.0★1,601 rev](https://www.amazon.co.uk/dp/B01MSTSMN9) [5**Bulk Vegan Protein Powder Vanilla 1kg**BULK POWDERS**£14.36**3.6★546 rev](https://www.amazon.co.uk/dp/B0CQRNN5CZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 500g**THE PROTEIN WORKS**£12.03**94 rev1y ago](https://www.amazon.co.uk/dp/B0DGLG2Z14) [**Protein Works | Diet Meal 360 - Platinum Chocolate Bueno 1kg**THE PROTEIN WORKS**£21.63**94 rev1y ago](https://www.amazon.co.uk/dp/B0DGLBPDXB) [**Protein Works | Vegan Protein 360 - Gold Chocolate Bueno 500g**THE PROTEIN WORKS**£9.58**124 rev2y ago](https://www.amazon.co.uk/dp/B0D8LHXQTR) [**Bulk Vegan Protein Powder Vanilla 1kg**BULK POWDERS**£14.36**546 rev2y ago](https://www.amazon.co.uk/dp/B0CQRNN5CZ) [**Protein Works | Diet Meal 360 - Platinum Strawberries n Cream 500g**Protein Works**£11.38**517 rev2y ago](https://www.amazon.co.uk/dp/B0CCY9CPM4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Protein Works | Vegan Protein 360 - Platinum Unflavoured 500g**THE PROTEIN WORKS**£10.03**4.3★**▲ 195%**](https://www.amazon.co.uk/dp/B0CCYM5JFG) [**Protein Works | Vegan Protein 360 - Platinum Salted Caramel Bandit 1kg**Protein Works**£17.72**4.2★**▲ 101%**](https://www.amazon.co.uk/dp/B07D68H6DS) [**SCI-MX Ultra Plant - Chocolate Hazelnut Flavour Vegan Protein Powder Blend + Vitamin B Compex - Muscle Growth & Maintenance - Low Sugar Non-GMO - 900g (20 servings) 34g protein per serving**SCI-MX**£11.92**4.2★**▲ 101%**](https://www.amazon.co.uk/dp/B09XBSGFH2) [**Protein Works | Whey Protein 360 - Gold French Vanilla 600g**Protein Works**£11.78**4.2★**▲ 95%**](https://www.amazon.co.uk/dp/B06X8ZN3L6) [**Protein Works | Diet Meal 360 - Gold Strawberries n Cream 14 Meals 1kg**Protein Works**£16.80**4.5★**▲ 63%**](https://www.amazon.co.uk/dp/B00LB9BQ2U)
**~~View all trending →~~**
## **What buyers say about vegan protein powders**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“It tastes pretty good”*
**Nutritional Content**15%
*“Excellent protein powder”*
**Flavor**8%
*“Taste nice / love the vanilla flavour”*
**Quality-Overall**7%
*“Good reviews”*
**Vegan/Organic**6%
*“Vegan protein”*
**Blend/Ratio**4%
*“A good ratio”*
**Solubility**3%
*“easy to mix”*
**Value For Money**3%
*“Worth the money”*
**Sweetness**2%
*“It's nice and creamy and not too sweet”*
**Texture/Consistency-Overall**2%
*“The texture really stood out”*
### **What buyers complain about **
**Taste-Overall**29%
*“Horrible taste”*
**Flavor**8%
*“Not my favroite of their flavours as its not pticularly strong”*
**Sweetness**6%
*“Hardly sweet at all”*
**Texture/Consistency-Overall**5%
*“Its incredibly chalky in texture”*
**Nutritional Content**4%
*“I am worried its not healthy”*
**Value For Money**3%
*“Waste of money”*
**Artificial Sweeteners**3%
*“tastes quite strongly of artificial sweeter”*
**Vegan/Organic**1%
*“oh good god the flabour is just as awful as all the other vegan ones ive tried”*
**Quality-Overall**1%
*“Ignore negative reviews”*
**Dilute/Watery**1%
*“it was more watery based”*
### **Top return reasons **
**Taste-Overall**25%
**Flavor**24%
**Leak-Proof**9%
**Texture/Consistency-Overall**5%
**Ingredients-Overall**3%
**Advertised Vs Actual Product**3%
**Smell**3%
**Artificial Sweeteners**3%
**Nutritional Content**2%
**Sweetness**2%
## **Common questions**
- **Is vegan protein powders profitable to sell on Amazon United Kingdom?**
- The niche generates £757K/yr across 43 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -6.6%. Flapen's verdict: Worth a look (64/100).
- **How competitive is the vegan protein powders niche?**
- 12 brands and 81 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in vegan protein powders?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Sweetness. The return rate is 0.2%.
- **When does demand for vegan protein powders peak?**
- Demand peaks in Mar; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the vegan protein powders niche?**
- Listings span £8.55–£38.61; the average listing price is £17.41 (sweet spot $15–$100). The average incumbent carries 807 reviews — the moat a new listing must climb.
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