---
title: "Vegan Multivitamin — £70K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vegan-multivitamin"
last_updated: "2026-07-31T17:16:40.449Z"
locale: en
meta:
description: "Niche score 38/100 · £70K/yr market · 53K searches/yr · £11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 38/100 · £70K/yr market · 53K searches/yr · £11.21 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Multivitamin — £70K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan multivitamin**
**Skip it**
Soft demand (-32.9% this quarter) — this niche doesn't clear our bar today.
Market size 17Growth 9Conversion 94Competition 19Returns 100Price range 12Avg price 43Brand share 47Review moat 25Quality gap 32
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.8%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£11.21**
avg listing price — sweet spot $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,577.77**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£70K**
£70K/yr · 53K searches
**Price range**
**Bad****£5.56–£16.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-32.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan multivitamin is a £70K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Nov. Verdict: Skip it — 38/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan multivitamin market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£56K–£67K**
- units × avg price
- **Conversion rate**
- **11.8%**
- **Avg BSR**
- **#194**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **92%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▼falling
**Sellers**
**39**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**18%**
- Vegan Vitality29% - Nutravita26% - Incite Nutrition9% - VitaBright7% - Wellwoman6% - Healthspan5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.9% search growth over the last 90 days.
3K2KSpike '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vegan-multivitamin/trend)
## **Top vegan multivitamin search terms**
- **vegan multivitamin**28K/yr-19.3%8.8% conv. - **vegan vitamins**9K/yr-44.2%9.3% conv. - **vegan supplements**5K/yr+10.6%6.5% conv. - **vegan multivitamins and minerals**3K/yr-66.3%10.8% conv. - **multivitamin vegan**3K/yr-20.4%9.7% conv. - **vegan vitality multivitamins & minerals**2K/yr+4.1%26.7% conv. - **vegan multivitamins**3K/yr-76.5%7.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vegan-multivitamin/search-terms)
## **Top vegan multivitamin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£14K30%£21K40%£28K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vegan Vitality Multivitamins & Minerals with High Strength Vitamin B12 D3 & K2. 180 Multivitamin Tablets - 6 Months Supply. Multivitamin Tablets for Women and Mens Multivitamin. Suitable for Vegans**Vegan Vitality**£14.99**4.6★8,004 rev](https://www.amazon.co.uk/dp/B07MK5BBGN) [2**Nutravita Multivitamin Tablets for Women & Men - 365 Vegan Tablets - 1 Year Supply of Multivitamins - Immune System Support - Multi Vitamins - 26 Essential Active Vitamins & Minerals - Made in the UK**Nutravita**£14.67**4.6★20,749 rev](https://www.amazon.co.uk/dp/B07PQSHZY6) [3**Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans**Incite Nutrition**£6.21**4.5★2,856 rev](https://www.amazon.co.uk/dp/B08YRT6K76) [4**High Strength A-Z Multivitamin & Mineral Tablets for Men & Women | 400 Vegan Tablets | 1 a Day | Complete Daily Multivitamin 100% Dosage Vitamins with Iron | Age 12+ | VitaBright**VitaBright**£13.50**4.7★7,067 rev](https://www.amazon.co.uk/dp/B08FMKKMNQ) [5**Wellwoman Vegan multivitamin Tablets**Wellwoman**£5.56**4.7★309 rev](https://www.amazon.co.uk/dp/B07DFMHY7T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vegetology Vegan Multivitamin Tablets for Women and Men 26 Chelated Vitamins and Minerals with Iron Vitamin B12 D3 and K2 Metabolic Brain Immune Support 60 Tablets 2 Months Supply Ages 11+**VEGETOLOGY**£9.55**40 rev2y ago](https://www.amazon.co.uk/dp/B0CSDXGGNC) [**A-Z Multivitamins and Minerals Tablets - 180 Vegan Multivitamin Tablets for Men & Women (6 Months Supply) - One a Day 26 Nutrients Multivitamins and Multi Minerals Pills - UK Manufactured**Supplement Tree**£8.45**1,133 rev3y ago](https://www.amazon.co.uk/dp/B0C676S536) [**Womens Multivitamins & Minerals with Marine Collagen & Hyaluronic Acid | 27 Essential Vitamins Minerals & Botanicals | Gluten-Free & No Synthetic Fillers or Binders | 60 Tablets | Free Soul**Free Soul**£10.86**2,458 rev3y ago](https://www.amazon.co.uk/dp/B0BBR998DV) [**Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK**MOBU**£6.22**1,021 rev5y ago](https://www.amazon.co.uk/dp/B08GJWXGFC) [**Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans**Incite Nutrition**£6.21**2,856 rev5y ago](https://www.amazon.co.uk/dp/B08YRT6K76)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Vegavero Vegan Essentials | Multivitamins & Minerals | Vitamins B12 B2 D3 K2 Zinc Iron Selenium and Iodine | NO Additives | Natural Support for Plant Based Diet | 120 Capsules**Vegavero**£16.25**4.5★**▲ 79%**](https://www.amazon.co.uk/dp/B08VX84KW4) [**Vegan Multivitamins & Minerals with Vitamin B12 D3 & K2 Zinc and Iron 180 Vegan Society Registered Tablets for Men and Woman 6 Month Supply - Made in The UK by YrHealth**yrhealth**£13.19**4.6★**▲ 27%**](https://www.amazon.co.uk/dp/B07Y58XFYV) [**Multivitamin & Iron 120 Tablets for Men & Women | Vitamin B C D E and Iron | Immune Support & Daily Wellbeing Multivitamins | Vegan | MOBU UK**MOBU**£6.22**4.4★**▲ 25%**](https://www.amazon.co.uk/dp/B08GJWXGFC) [**Vegetology Vegan Multivitamin Tablets for Women and Men 26 Chelated Vitamins and Minerals with Iron Vitamin B12 D3 and K2 Metabolic Brain Immune Support 60 Tablets 2 Months Supply Ages 11+**VEGETOLOGY**£9.55**4.4★**▲ 13%**](https://www.amazon.co.uk/dp/B0CSDXGGNC) [**Incite Nutrition Multivitamin Tablets 180 Vegan Tablets 6 Month Supply Daily Formula with 23 Vitamins & Minerals Immune Support Energy Bone Health Suitable for Vegetarians & Vegans**Incite Nutrition**£6.21**4.5★**— 9%**](https://www.amazon.co.uk/dp/B08YRT6K76)
**~~View all trending →~~**
## **What buyers say about vegan multivitamin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Vitamin**26%
*“Good value vitamins”*
**Value For Money**23%
*“Good Value”*
**Quality-Overall**13%
*“Excellent product”*
**Ease Of Chewing/Swallowing**6%
*“no problem in swallowing”*
**Advertised Vs Actual Product**4%
*“As described”*
**Taste-Overall**2%
*“No bad taste”*
**Energy Level**2%
*“More energy”*
**Ease Of Use**2%
*“easy on the stomach”*
**Minerals**2%
*“minerals at an affordable price”*
**Side Effects**2%
*“NO SIDE EFFECTS”*
### **What buyers complain about **
**Taste-Overall**14%
*“I find the difficult to swallow and they dissolve in my mouth and taste awful”*
**Ease Of Chewing/Swallowing**11%
*“Really struggling to swallow these”*
**Size-Overall**7%
*“The tablets are large”*
**Vitamin**5%
*“they have an odd taste like every multivitamin does”*
**Smell**5%
*“There is a bit of a fish smell”*
**Side Effects**4%
*“each time had a horrible effect on stomach”*
**Stale/Rotten/Spoiled**3%
*“Definitely not mint condition”*
**Nutritional Content**3%
*“who has a very bad diet”*
**Flavor**3%
*“Nasty 🤮 Horrible flavour and gave me heartburn”*
**Texture/Consistency-Overall**3%
*“how a horrible texture”*
### **Top return reasons **
**Minerals**100%
## **Common questions**
- **Is vegan multivitamin profitable to sell on Amazon United Kingdom?**
- The niche generates £70K/yr across 13 tracked products. 90-day search growth is -32.9%. Flapen's verdict: Skip it (38/100).
- **How competitive is the vegan multivitamin niche?**
- 13 brands and 39 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in vegan multivitamin?**
- Top complaints mined from reviews: Taste-Overall, Ease Of Chewing/Swallowing, Size-Overall. The return rate is 0.1%.
- **When does demand for vegan multivitamin peak?**
- Demand peaks in Nov; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the vegan multivitamin niche?**
- Listings span £5.56–£16.25; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 4,578 reviews — the moat a new listing must climb.
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