---
title: "Trend — vanilla protein powders - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vanilla-protein-powders/trend"
last_updated: "2026-07-31T14:28:17.311Z"
locale: en
meta:
  description: "Niche score 58/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £1.7M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vanilla protein powders - Flapen"
---

# **vanilla protein powders**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 90Growth 24Conversion 64Competition 39Returns 100Price range 76Avg price 83Brand share 23Review moat 38Quality gap 70

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Market size**

**Great****£1.7M**

£1.7M/yr · 1.7M searches

**Avg price**

**Great****£18.17**

avg listing price — sweet spot $15–$100

**Price range**

**Great****£7.85–£38.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.7%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Okay****62%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Okay****2,734.6**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****91%**

top-5 brand share — brand-locked demand