---
title: "Products — vaginal ph test - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vaginal-ph-test/products"
last_updated: "2026-07-31T18:29:14.680Z"
locale: en
meta:
  description: "Niche score 39/100 · £45K/yr market · 73K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 39/100 · £45K/yr market · 73K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — vaginal ph test - Flapen"
---

# **vaginal ph test**

**Skip it**

Prices mostly outside the sweet spot ($4.24–$13.37) — this niche doesn't clear our bar today.

Market size 11Growth 14Conversion 77Competition 29Returns 100Price range 0Avg price 23Brand share 31Review moat 25Quality gap 76

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.3★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****67%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,848.47**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£8.17**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-22.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£45K**

£45K/yr · 73K searches

**Price range**

**Bad****£4.24–£13.37**

cheapest to priciest tracked listing — scored on the share inside $15–$100