---
title: "Vaginal Ph Test — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/vaginal-ph-test"
last_updated: "2026-07-31T14:15:52.593Z"
locale: en
meta:
description: "Niche score 39/100 · £45K/yr market · 73K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £45K/yr market · 73K searches/yr · £8.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vaginal Ph Test — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **vaginal ph test**
**Skip it**
Prices mostly outside the sweet spot ($4.24–$13.37) — this niche doesn't clear our bar today.
Market size 11Growth 14Conversion 77Competition 29Returns 100Price range 0Avg price 23Brand share 31Review moat 25Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.4%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,848.47**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£8.17**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-22.8%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£45K**
£45K/yr · 73K searches
**Price range**
**Bad****£4.24–£13.37**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vaginal ph test is a £45K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep–Oct. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vaginal ph test market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£33K–£41K**
- units × avg price
- **Conversion rate**
- **7.4%**
- **Avg BSR**
- **#104**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **87%**
- **Out of stock**
- **6.9%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **183 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▲rising
**Sellers**
**107**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**8%**
- DIAGNOX HEALTH36% - One Step22% - CanesBalance12% - Canesten11% - HOVIRAN6% - Balance Activ6% - Open — no brand owns it (3 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.8% search growth over the last 90 days.
3K2KSpike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep, Oct · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/vaginal-ph-test/trend)
## **Top vaginal ph test search terms**
- **thrush test**14K/yr-11.9%3.3% conv. - **bacterial vaginosis test for women**7K/yr-4.9%5.5% conv. - **vaginal**12K/yr-16.9%2.7% conv. - **bacterial vaginosis test**11K/yr-22.0%4.5% conv. - **canestest**5K/yr-27.1%4.1% conv. - **vaginal test**7K/yr-55.8%5.2% conv. - **canesten test**5K/yr-31.4%1.7% conv. - **canesten self testing kit**3K/yr-8.1%2.6% conv. - **vaginal infection**4K/yr-31.5%4.9% conv. - **vaginal infection test**4K/yr-38.1%5.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/vaginal-ph-test/search-terms)
## **Top vaginal ph test products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£9K30%£13K40%£18K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vaginal pH Test Kit - Yeast Infection Test & BV Test Strips for Women - Clinical Grade Accurate and Quick Results in 30 Seconds - 10 Self Tests**DIAGNOX HEALTH**£7.44**4.2★660 rev](https://www.amazon.co.uk/dp/B09Y84STN1) [2**One Step Thrush & Bacterial Vaginosis (BV) pH Rapid Test Device 5 Kits Self Testing**One Step**£5.21**3.6★588 rev](https://www.amazon.co.uk/dp/B08DV5JWTF) [3**Canesbalance Bacterial Vaginosis Vaginal Singleuse Gel Pack of 7**CanesBalance**£9.74**4.6★9,633 rev](https://www.amazon.co.uk/dp/B0144P0XBW) [4**15 x Urine Test Strips 10 Parameter Urinalysis Testing Kits**One Step**£4.24**4.4★971 rev](https://www.amazon.co.uk/dp/B08MV436Q7) [5**Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women**HOVIRAN**£9.64**3.6★37 rev](https://www.amazon.co.uk/dp/B0F4X7FXR7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Vaginal pH Test Strips 50 Feminine pH Test Kit for Women Yeast Infection & BV Monitor**DIPSTIK**£8.39**55 rev10mo ago](https://www.amazon.co.uk/dp/B0FMDR3HZ1) [**Diagnox UTI & Vaginal pH Test Bundle for Women Clinical Grade Accuracy 3 UTI Test Strips & 3 Vaginal pH Test Strips Yeast Infection Test Kit**DIAGNOX HEALTH**£8.49**52 rev1y ago](https://www.amazon.co.uk/dp/B0DW4HHLS3) [**Vaginal pH Balance Test Strips 50ct Feminine pH Test Kit for Women**HOVIRAN**£9.64**37 rev1y ago](https://www.amazon.co.uk/dp/B0F4X7FXR7) [**Vaginal pH Test Kit - Yeast Infection Test & BV Test Strips for Women - Clinical Grade Accurate and Quick Results in 30 Seconds - 10 Self Tests**DIAGNOX HEALTH**£7.44**660 rev3y ago](https://www.amazon.co.uk/dp/B09Y84STN1) [**Just Fitter Feminine pH Test Strip. pH Balance Test Strips for Women. This Vaginal pH Test Helps Detect BV and other Infections. A Must Have for Womens pH Balance**Just Fitter**£10.23**696 rev4y ago](https://www.amazon.co.uk/dp/B096TP2KD2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Diagnox UTI & Vaginal pH Test Bundle for Women Clinical Grade Accuracy 3 UTI Test Strips & 3 Vaginal pH Test Strips Yeast Infection Test Kit**DIAGNOX HEALTH**£8.49**4.5★**▲ 217%**](https://www.amazon.co.uk/dp/B0DW4HHLS3) [**Vaginal pH Test Kit - Yeast Infection Test & BV Test Strips for Women - Clinical Grade Accurate and Quick Results in 30 Seconds - 10 Self Tests**DIAGNOX HEALTH**£7.44**4.2★**▲ 93%**](https://www.amazon.co.uk/dp/B09Y84STN1) [**Vaginal pH Test Strips 50 Feminine pH Test Kit for Women Yeast Infection & BV Monitor**DIPSTIK**£8.39**4.2★**▲ 49%**](https://www.amazon.co.uk/dp/B0FMDR3HZ1) [**VAGISIL Medicated Crème Fast Relief from Intimate Itch Burning & Irritation with Lidocaine Anaesthetic 30 g**Vagisil**£4.39**4.6★**▲ 29%**](https://www.amazon.co.uk/dp/B000KHTEZ0) [**One Step Thrush & Bacterial Vaginosis (BV) pH Rapid Test Device 5 Kits Self Testing**One Step**£5.21**3.6★**— 9%**](https://www.amazon.co.uk/dp/B08DV5JWTF)
**~~View all trending →~~**
## **What buyers say about vaginal ph test**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Advertised Vs Actual Product**15%
*“It arrived as described”*
**Efficiency**14%
*“Effective”*
**Quality-Overall**14%
*“Excellent product”*
**Value For Money**13%
*“not too expensive”*
**Ease Of Use**10%
*“easy to read”*
**Instructions/User Manual/Troubleshooting**4%
*“Easy instructions”*
**Itch Relief**3%
*“helped ease the itch”*
**Ease Of Application**2%
*“Application”*
**Fever Relief**2%
*“This test kit is very useful as I can check whether my symptoms are just a flare up that will pass”*
**Allergies**2%
*“Itch relief”*
### **What buyers complain about **
**Value For Money**9%
*“Its not cheap”*
**Side Effects**7%
*“This product should be avoided burning sensation on use & then cystitis”*
**Allergies**6%
*“allergies or STIS”*
**Functionality-Overall**6%
*“Unfortunately suffered with the same issue reported by other users - it cleared up the BV fast but was replaced by thrush instead”*
**Quality-Overall**5%
*“Absolute rubbish”*
**Size-Overall**4%
*“Very small”*
**Itch Relief**3%
*“Eased itching”*
**Measurement/Reading Accuracy**3%
*“which then makes them inaccurate for testing”*
**Color**3%
*“The colour accuracy isn't great”*
**Comfort-Overall**2%
*“the Yeast one might be a bit uncomfortable”*
### **Top return reasons **
**Functionality-Overall**24%
**Color**16%
**Advertised Vs Actual Product**12%
**Quality-Overall**9%
**Compatibility-Overall**5%
**Certifications**5%
**Value For Money**5%
**Accuracy-Overall**5%
**Size-Overall**3%
**Instructions/User Manual/Troubleshooting**3%
## **Common questions**
- **Is vaginal ph test profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (39/100).
- **How competitive is the vaginal ph test niche?**
- 9 brands and 107 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in vaginal ph test?**
- Top complaints mined from reviews: Value For Money, Side Effects, Allergies. The return rate is 0.1%.
- **When does demand for vaginal ph test peak?**
- Demand peaks in Sep–Oct; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the vaginal ph test niche?**
- Listings span £4.24–£13.37; the average listing price is £8.17 (sweet spot $15–$100). The average incumbent carries 4,848 reviews — the moat a new listing must climb.
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