---
title: "Unflavoured Protein Powder — £339K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/unflavoured-protein-powder"
last_updated: "2026-07-31T20:49:04.460Z"
locale: en
meta:
description: "Niche score 55/100 · £339K/yr market · 230K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 55/100 · £339K/yr market · 230K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Unflavoured Protein Powder — £339K/yr Amazon UK Niche (2026) - Flapen"
---
# **unflavoured protein powder**
**Worth a look**
Shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Market size 53Growth 27Conversion 70Competition 24Returns 100Price range 87Avg price 95Brand share 36Review moat 39Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****£22.89**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£9.58–£66.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****£339K**
£339K/yr · 230K searches
**Review moat**
**Okay****2,582.75**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+1.7%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, unflavoured protein powder is a £339K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 55/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unflavoured protein powder market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£286K–£343K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **75%**
- **Out of stock**
- **0.4%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**10 **▲rising
**Sellers**
**22**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**10%**
- Bulk31% - BULK POWDERS29% - NAKED9% - Optimum Nutrition7% - Isopure7% - Myprotein7% - Open — no brand owns it (4 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.7% search growth over the last 90 days.
12K8KHoliday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/unflavoured-protein-powder/trend)
## **Top unflavoured protein powder search terms**
- **unflavoured protein powder**71K/yr+3.2%5.3% conv. - **whey protein unflavoured**31K/yr-3.4%4.5% conv. - **protein powder unflavoured**25K/yr-20.1%5.9% conv. - **unflavoured whey protein powder**17K/yr+5.1%5.7% conv. - **whey protein isolate unflavoured**9K/yr+45.8%3.3% conv. - **whey protein powder unflavoured**11K/yr+6.3%5.6% conv. - **flavourless protein powder**11K/yr-12.7%5.4% conv. - **protein powder no sweeteners**5K/yr+47.5%1.2% conv. - **plain protein powder**6K/yr-2.1%4.9% conv. - **whey isolate unflavoured**6K/yr+3.2%4.0% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/unflavoured-protein-powder/search-terms)
## **Top unflavoured protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£34K20%£68K30%£102K40%£135K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bulk Pure Whey Protein Powder Unflavoured 1kg**Bulk**£18.59**4.4★3,578 rev](https://www.amazon.co.uk/dp/B00SP2ZWF8) [2**Bulk Pure Whey Protein Powder Unflavoured 500g**BULK POWDERS**£10.83**4.4★3,578 rev](https://www.amazon.co.uk/dp/B00SP30A1I) [3**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g**NAKED**£18.39**4.3★6,270 rev](https://www.amazon.co.uk/dp/B0F3DGB2H4) [4**Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g**Optimum Nutrition**£28.22**4.5★1,117 rev](https://www.amazon.co.uk/dp/B07Z7FLGDV) [5**Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g**Isopure**£23.46**4.3★149 rev](https://www.amazon.co.uk/dp/B0F6VB9YJL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Myprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£24.49**12 rev4mo ago](https://www.amazon.co.uk/dp/B0GRHS2XR2) [**Isopure Unflavoured Whey Protein Isolate Powder High in Protein with 25 g per Serve Low in Sugar No Artificial Flavours or Sweeteners Made with Only 2 Ingredients 435 g**Isopure**£23.46**149 rev1y ago](https://www.amazon.co.uk/dp/B0F6VB9YJL) [**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g**NAKED**£18.39**6,270 rev1y ago](https://www.amazon.co.uk/dp/B0F3DGB2H4) [**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g**NAKED**£66.42**6,270 rev1y ago](https://www.amazon.co.uk/dp/B0F3DKR71Q) [**Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals**Revive Naturals**£12.60**87 rev1y ago](https://www.amazon.co.uk/dp/B0DQJDG8R8)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Myprotein Impact Whey Protein Powder | Unflavoured - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian**Myprotein**£24.49**4.4★**▲ 229%**](https://www.amazon.co.uk/dp/B0GRHS2XR2) [**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 76 Servings 2280g**NAKED**£66.42**4.3★**▲ 135%**](https://www.amazon.co.uk/dp/B0F3DKR71Q) [**Organic Whey Protein Powder 400g Grass Fed Unflavoured Organic Protein Powder Resealable and Recyclable Pouch by Revive Naturals**Revive Naturals**£12.60**4.1★**▲ 81%**](https://www.amazon.co.uk/dp/B0DQJDG8R8) [**Naked Whey Protein Powder Only 1 Ingredient Grass Fed Gluten Free Soy Free GMO Free 25g Protein and 6g BCAAs per Scoop Unflavoured 12 Servings 450g**NAKED**£18.39**4.3★**▲ 72%**](https://www.amazon.co.uk/dp/B0F3DGB2H4) [**Millidose 1kg unflavoured Protein Powder - unflavoured whey Protein Powder Perfect for a high Protein Shake or Snack - whey Nutrition for Building Muscle - 38g of Protein per Serving**Millidose**£22.72**3.9★**▲ 46%**](https://www.amazon.co.uk/dp/B0CBPQ8J8X)
**~~View all trending →~~**
## **What buyers say about unflavoured protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**19%
*“Good protein powder”*
**Taste-Overall**19%
*“It tastes lovely”*
**Value For Money**8%
*“Good value for money”*
**Blend/Ratio**7%
*“Chocolate mixes well”*
**Flavor**6%
*“Very smooth and real vanilla taste”*
**Quality-Overall**6%
*“Mostly reliable”*
**Solubility**4%
*“It mixes well”*
**Advertised Vs Actual Product**2%
*“Perfect - does the job”*
**Ingredients-Overall**2%
*“Clean ingredients just what I needed for my son to help his protein goals”*
**Texture/Consistency-Overall**2%
*“Pleasant taste and texture”*
### **What buyers complain about **
**Taste-Overall**22%
*“Very unpleasant taste”*
**Flavor**9%
*“This one was extremely strongly and unpleasantly flavoured”*
**Nutritional Content**7%
*“had to comment to say how poor this protein powder is - avoid”*
**Solubility**6%
*“Doesnt dissolve”*
**Value For Money**5%
*“price increase”*
**Sweetness**3%
*“Good thing is not sweet in the slightest”*
**Mixing/Blending**3%
*“Poor mixability”*
**Texture/Consistency-Overall**2%
*“Awful texture”*
**Quality-Overall**2%
*“However, the Vanilla's quality is very bad”*
**Advertised Vs Actual Product**2%
*“False advertising”*
### **Top return reasons **
**Flavor**15%
**Leak-Proof**15%
**Ingredients-Overall**15%
**Advertised Vs Actual Product**10%
**Taste-Overall**10%
**Functionality-Overall**10%
**Color**5%
**Certifications**5%
**Acid Regulator/Stomach Ache Relief**5%
**Solubility**5%
## **Common questions**
- **Is unflavoured protein powder profitable to sell on Amazon United Kingdom?**
- The niche generates £339K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.7%. Flapen's verdict: Worth a look (55/100).
- **How competitive is the unflavoured protein powder niche?**
- 10 brands and 22 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in unflavoured protein powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Nutritional Content. The return rate is 0.1%.
- **When does demand for unflavoured protein powder peak?**
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the unflavoured protein powder niche?**
- Listings span £9.58–£66.42; the average listing price is £22.89 (sweet spot $15–$100). The average incumbent carries 2,583 reviews — the moat a new listing must climb.
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