---
title: "Products — ultrasonic toothbrushes - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/ultrasonic-toothbrushes/products"
last_updated: "2026-07-31T14:28:26.078Z"
locale: en
meta:
  description: "Niche score 46/100 · £65K/yr market · 46K searches/yr · £27.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 46/100 · £65K/yr market · 46K searches/yr · £27.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — ultrasonic toothbrushes - Flapen"
---

# **ultrasonic toothbrushes**

**Skip it**

Soft demand (-32.1% this quarter) — this niche doesn't clear our bar today.

Market size 16Growth 9Conversion 60Competition 34Returns 94Price range 84Avg price 95Brand share 48Review moat 18Quality gap 73

**Avg price**

**Incredible****£27.02**

avg listing price — sweet spot $15–$100

**Returns**

**Great****1.1%**

return rate — above 5% kills the launch gate

**Price range**

**Great****£6.37–£69.78**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Conversion**

**Good****5.2%**

search→purchase rate — share of searches ending in a sale

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Competition**

**Okay****64%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****16,304.37**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****£65K**

£65K/yr · 46K searches

**Growth**

**Bad****-32.1%**

90-day search growth — must beat 0% to launch