---
title: "Travel Shaver — £107K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/travel-shaver"
last_updated: "2026-07-31T17:18:26.840Z"
locale: en
meta:
description: "Niche score 52/100 · £107K/yr market · 75K searches/yr · £27.67 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £107K/yr market · 75K searches/yr · £27.67 avg price. Soft demand (-2.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Shaver — £107K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel shaver**
**Worth a look**
Shows a sweet-spot price point ($27.67 avg), but soft demand (-2.8% this quarter) keeps it on the watch list.
Market size 26Growth 24Conversion 60Competition 42Returns 79Price range 87Avg price 95Brand share 54Review moat 44Quality gap 78
**Avg price**
**Incredible****£27.67**
avg listing price — sweet spot $15–$100
**Price range**
**Great****£7.38–£79.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Returns**
**Great****1.8%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****5.2%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****73%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,132.27**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£107K**
£107K/yr · 75K searches
**Growth**
**Bad****-2.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, travel shaver is a £107K/yr Amazon United Kingdom market (75K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel shaver market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£83K–£111K**
- units × avg price
- **Conversion rate**
- **5.2%**
- **Avg BSR**
- **#29**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **73%**
- **Out of stock**
- **10.1%**
- **Avg brand age**
- **29 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**163**
**Top-5 brand share**
**73%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**23%**
- PHILIPS41% - Braun15% - YAHSEWYO6% - Remington6% - Wahl5% - DOAO4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.8% search growth over the last 90 days.
2K2KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/travel-shaver/trend)
## **Top travel shaver search terms**
- **battery shavers for men**18K/yr+13.9%4.5% conv. - **travel shaver**18K/yr+0.7%2.5% conv. - **battery razor for men**10K/yr+7.9%4.8% conv. - **travel razor men**8K/yr+11.8%2.6% conv. - **battery shaver**8K/yr+0.7%2.8% conv. - **battery razor**5K/yr+6.9%3.1% conv. - **travel shaver for men**8K/yr-77.2%2.7% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/travel-shaver/search-terms)
## **Top travel shaver products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£21K30%£32K40%£43K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Philips Mens Electric Travel Shaver Cordless Battery-Powered Convenient to Carry - PQ206/18**PHILIPS**£12.87**4.4★3,092 rev](https://www.amazon.co.uk/dp/B08SJSPV4Q) [2**Braun PocketGo Mobile Shave Electric Travel Shaver Electric Razor for Men for On The Go Fully Washable Portable Shaver with Travel Lock M60 Blue**Braun**£14.77**4.2★3,879 rev](https://www.amazon.co.uk/dp/B002EZZ5NQ) [3**Foil Shaver Electric Razor for Men Mini Shavers for Men Waterproof Mens Electric Shavers Cordless Rechargeable Double Floating Blade for Close Shaving Travel Razors Trimmer Wet & Dry 90min Runtime**YAHSEWYO**£21.47**4.3★398 rev](https://www.amazon.co.uk/dp/B0F7479VPN) [4**Philips Shaver 500 Series - Compact Electric Shaver Lift & Cut System SteelPrecision Blades 3D Floating Heads Wet & Dry Shave Travel Case Travel Lock Magnetic Cap Model S595/05**PHILIPS**£58.72**4.4★302 rev](https://www.amazon.co.uk/dp/B0FB41MGJH) [5**DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver**DOAO**£21.83**4.4★1,165 rev](https://www.amazon.co.uk/dp/B0GDQ27KFL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Qhot Electric Razor for Men 3D Floating Rotary Shaver Wet & Dry Rechargeable Electric Razor with Pop-Up Trimmer 100 Mins Runtime Non-Slip Handle(Black)**Qhot**£20.89**3,738 rev3mo ago](https://www.amazon.co.uk/dp/B0GVYDGSLJ) [**VIISHARE Foil Shaver: Electric Razor for Men - Travel Shaver with 3 Floating Blades - Mini Portable Electric Shavers - Waterproof Mens Foil Shaver - Rechargeable Wet & Dry Use Gift for Men Father**VIISHARE**£22.88**87 rev6mo ago](https://www.amazon.co.uk/dp/B0FNWXNW58) [**Electric Shaver Rotary Razor for Men - Rechargeable Electric Shaver Waterproof Wet Dry Cordless Razor with Nose Hair Trimmer and Sideburns Trimmer 3 in 1**Cyowoyre**£7.38**142 rev6mo ago](https://www.amazon.co.uk/dp/B0GDZJP1K1) [**DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver**DOAO**£21.83**1,165 rev6mo ago](https://www.amazon.co.uk/dp/B0GDQ27KFL) [**TLMUSE Foil Shaver 2026 Upgraded 4 in 1 Electric Razor for Men 2-Speed Electric Shavers for Men Compact Portable Travel Shaver Washable Wet/Dry Mens Shaver Smart LED Display**TLMUSE**£18.52**65 rev9mo ago](https://www.amazon.co.uk/dp/B0FX379MKT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Qhot Electric Razor for Men 3D Floating Rotary Shaver Wet & Dry Rechargeable Electric Razor with Pop-Up Trimmer 100 Mins Runtime Non-Slip Handle(Black)**Qhot**£20.89**4.2★**▲ 349%**](https://www.amazon.co.uk/dp/B0GVYDGSLJ) [**Electric Shaver Rotary Razor for Men - Rechargeable Electric Shaver Waterproof Wet Dry Cordless Razor with Nose Hair Trimmer and Sideburns Trimmer 3 in 1**Cyowoyre**£7.38**4.4★**▲ 333%**](https://www.amazon.co.uk/dp/B0GDZJP1K1) [**DOAO Electric Razor for Men 100% Waterproof Gentle on Sensitive Skin Wet & Dry Rotary Electric Shavers for Men Pop-up Beard Trimmer 120 Min Shaving 1.5H Fast Charge Ergonomic Mens Shaver**DOAO**£21.83**4.4★**▲ 246%**](https://www.amazon.co.uk/dp/B0GDQ27KFL) [**Electric Razor for Men Upgraded Electric Shavers for Men USB-C Rechargeable Wet & Dry Shaver with Pop-up Trimmer and Travel Case**FYCFYC**£11.06**4.5★**▲ 159%**](https://www.amazon.co.uk/dp/B0FL7PQ9XK) [**TLMUSE Foil Shaver 2026 Upgraded 4 in 1 Electric Razor for Men 2-Speed Electric Shavers for Men Compact Portable Travel Shaver Washable Wet/Dry Mens Shaver Smart LED Display**TLMUSE**£18.52**4.4★**▲ 128%**](https://www.amazon.co.uk/dp/B0FX379MKT)
**~~View all trending →~~**
## **What buyers say about travel shaver**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Amazing value”*
**Quality-Overall**14%
*“the build quality feels solid”*
**Charging**9%
*“Charging is quick”*
**Ease Of Use**9%
*“easy to hold”*
**Battery Life**6%
*“battery lasts well”*
**Advertised Vs Actual Product**5%
*“Accurate description”*
**Sharpness**3%
*“Sharp and gentle”*
**Weight Light**3%
*“The shaver is lightweight”*
**Efficiency**2%
*“Did the job perfectly”*
**Durability**2%
*“Looks to be durable”*
### **What buyers complain about **
**Quality-Overall**12%
*“Poor quality”*
**Charging**12%
*“It's not rapid charging”*
**Durability**10%
*“Doesn't last”*
**Allergies**8%
*“Skin irritation”*
**Functionality-Overall**8%
*“Poor performance”*
**Value For Money**3%
*“feels more expensive”*
**Battery Life**3%
*“the battery only lasts a few minutes before the low battery light starts flashing”*
**Strength**2%
*“some of the plastic was getting a bit fragile”*
**Size-Overall**2%
*“not fit for purpose”*
**Damage/Burn Hair**2%
*“It feels like it is tearing the hairs out of my face”*
### **Top return reasons **
**Functionality-Overall**31%
**Charging**18%
**Quality-Overall**10%
**Defective Material/Parts**6%
**Damage/Burn Hair**5%
**Advertised Vs Actual Product**3%
**Product Condition**2%
**Durability**2%
**Size-Overall**2%
**Skin Health**2%
## **Common questions**
- **Is travel shaver profitable to sell on Amazon United Kingdom?**
- The niche generates £107K/yr across 22 tracked products. 6 of 7 products launched in the last 360 days are still selling. 90-day search growth is -2.8%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the travel shaver niche?**
- 16 brands and 163 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 73% of demand.
- **What do buyers complain about in travel shaver?**
- Top complaints mined from reviews: Quality-Overall, Charging, Durability. The return rate is 1.8%.
- **When does demand for travel shaver peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the travel shaver niche?**
- Listings span £7.38–£79.12; the average listing price is £27.67 (sweet spot $15–$100). The average incumbent carries 2,132 reviews — the moat a new listing must climb.
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