---
title: "Travel Electric Toothbrush — £924K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/travel-electric-toothbrush"
last_updated: "2026-07-31T13:30:01.104Z"
locale: en
meta:
description: "Niche score 58/100 · £924K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 58/100 · £924K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Travel Electric Toothbrush — £924K/yr Amazon UK Niche (2026) - Flapen"
---
# **travel electric toothbrush**
**Worth a look**
Shows a sweet-spot price point ($21.32 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 76Growth 19Conversion 76Competition 57Returns 90Price range 78Avg price 91Brand share 22Review moat 24Quality gap 67
**Avg price**
**Great****£21.32**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.3%**
return rate — above 5% kills the launch gate
**Price range**
**Great****£2.99–£58.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****£924K**
£924K/yr · 592K searches
**Conversion**
**Great****7.3%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****5,542.41**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****91%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-12.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, travel electric toothbrush is a £924K/yr Amazon United Kingdom market (592K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Worth a look — 58/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **travel electric toothbrush market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£853K–£1.1M**
- units × avg price
- **Conversion rate**
- **7.3%**
- **Avg BSR**
- **#42**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **59%**
- **Out of stock**
- **9.6%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**234**
**Top-5 brand share**
**91%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 91%
**Open market**
**7%**
- Oral-B68% - Colgate13% - Sonisk4% - Bitvae4% - PampasHub2% - TEETHEORY2% - Open — no brand owns it (5 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Prime Day '25Spike '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Sep, Oct · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/travel-electric-toothbrush/trend)
## **Top travel electric toothbrush search terms**
- **oral b io2**127K/yr-27.5%5.0% conv. - **battery toothbrushes for adults**76K/yr-11.1%9.0% conv. - **battery toothbrush**73K/yr-12.4%7.2% conv. - **travel electric toothbrush**43K/yr+6.6%3.1% conv. - **io2 oral b toothbrush**45K/yr-14.0%5.0% conv. - **oral b battery toothbrush**31K/yr-4.4%4.7% conv. - **oral b io2 electric toothbrush**31K/yr-2.5%5.5% conv. - **battery operated toothbrush**23K/yr-12.3%5.8% conv. - **io2**20K/yr+6.6%3.8% conv. - **colgate electric toothbrush**19K/yr+0.5%5.1% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/travel-electric-toothbrush/search-terms)
## **Top travel electric toothbrush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£37K8%£74K12%£111K16%£148K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Oral-B iO2 Electric Toothbrush Night Black - Long-Lasting Battery for Travel Includes Gentle Care Brush Head Travel Case and Refill Holder Easy Switch to Electric Brushing UK Two Pin Plug**Oral-B**£31.82**4.4★4,483 rev](https://www.amazon.co.uk/dp/B0DNG35BVM) [2**ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X**Oral-B**£6.29**4.7★244 rev](https://www.amazon.co.uk/dp/B0FZWYY949) [3**Colgate Max White Sonic Power Toothbrush**Colgate**£2.99**4.5★2,360 rev](https://www.amazon.co.uk/dp/B005PJQ9Z6) [4**Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun**Oral-B**£31.59**4.4★432 rev](https://www.amazon.co.uk/dp/B0F24ZVQSL) [5**Oral-B iO2 Electric Toothbrush for Adults 1 Handle Calm Pink - 1 Gentle Care Brush Head Travel Case Travel Refill Holder Designed by Braun UK Two Pin Plug**Oral-B**£32.37**4.4★4,483 rev](https://www.amazon.co.uk/dp/B0DNFX5LYG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X**Oral-B**£7.09**63 rev6mo ago](https://www.amazon.co.uk/dp/B0GCZSX73H) [**ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X**Oral-B**£6.29**244 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWYY949) [**COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button**COSLUS**£10.33**3,437 rev11mo ago](https://www.amazon.co.uk/dp/B0FLXZCYWN) [**Oral-B iO2 Electric Toothbrush Toothbrush for Adults with Travel Case Oral B (Night Black)**Oral-B**£36.83**19 rev1y ago](https://www.amazon.co.uk/dp/B0F4XGZXKT) [**Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun**Oral-B**£31.59**432 rev1y ago](https://www.amazon.co.uk/dp/B0F24ZVQSL)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Oral-B iO2 Night Black Electric Toothbrush 1 Toothbrush Head 1 Travel Case Designed by Braun**Oral-B**£31.59**4.4★**▲ 195%**](https://www.amazon.co.uk/dp/B0F24ZVQSL) [**Sonisk Pulse | Battery Powered Electric Toothbrush | Portable Travel Size with Antimicrobial Sonic Technology | 1x Battery 2X Brush Heads 1x Travel Case Included (Rose Gold)**Sonisk**£9.60**4.3★**▲ 147%**](https://www.amazon.co.uk/dp/B097Y926VK) [**ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X**Oral-B**£7.09**4.7★**▲ 136%**](https://www.amazon.co.uk/dp/B0GCZSX73H) [**ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X**Oral-B**£6.29**4.7★**▲ 114%**](https://www.amazon.co.uk/dp/B0FZWYY949) [**Oral Pro Battery Power Toothbrush Black Battery-Operated with 2 Batteries and Precision Clean Brush Head Removes More Plaque**PampasHub**£20.11**4.6★**▲ 107%**](https://www.amazon.co.uk/dp/B0F8XSV9GX)
**~~View all trending →~~**
## **What buyers say about travel electric toothbrush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**31%
*“Great teeth cleaner”*
**Value For Money**18%
*“Excellent value”*
**Quality-Overall**11%
*“Great value and quality arrived quickly”*
**Charging**5%
*“Charge lasts forever”*
**Battery Life**4%
*“Battery lasts forever”*
**Ease Of Use**2%
*“Easy to hold”*
**Advertised Vs Actual Product**2%
*“As described”*
**Ease Of Cleaning**2%
*“effective cleaning”*
**Cleansing**2%
*“So clean”*
**Efficiency**1%
*“Works Well”*
### **What buyers complain about **
**Charging**27%
*“Not charging”*
**Oral Hygiene**10%
*“found the toothbrush to be inadequate”*
**Durability**9%
*“Broke immediately”*
**Battery Life**8%
*“Short battery life”*
**Quality-Overall**5%
*“It feels like a low quality”*
**Value For Money**4%
*“Not worth it”*
**Functionality-Overall**2%
*“Didn't Work”*
**Strength**2%
*“Very weak”*
**Ease Of Cleaning**2%
*“Does not clean”*
**Vibration/Speed Control**2%
*“The vibration is very irritating”*
### **Top return reasons **
**Charging**45%
**Functionality-Overall**13%
**Oral Hygiene**6%
**Defective Material/Parts**5%
**Compatibility-Overall**3%
**Battery Life**3%
**Quality-Overall**3%
**Durability**2%
**Strength**2%
**Size-Overall**2%
## **Common questions**
- **Is travel electric toothbrush profitable to sell on Amazon United Kingdom?**
- The niche generates £924K/yr across 29 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Worth a look (58/100).
- **How competitive is the travel electric toothbrush niche?**
- 11 brands and 234 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 91% of demand.
- **What do buyers complain about in travel electric toothbrush?**
- Top complaints mined from reviews: Charging, Oral Hygiene, Durability. The return rate is 1.3%.
- **When does demand for travel electric toothbrush peak?**
- Demand peaks in Aug–Sep–Oct; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the travel electric toothbrush niche?**
- Listings span £2.99–£58.00; the average listing price is £21.32 (sweet spot $15–$100). The average incumbent carries 5,542 reviews — the moat a new listing must climb.
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