---
title: "Toothpicks — £509K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/toothpicks"
last_updated: "2026-07-31T22:27:29.871Z"
locale: en
meta:
description: "Niche score 59/100 · £509K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 59/100 · £509K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Toothpicks — £509K/yr Amazon UK Niche (2026) - Flapen"
---
# **toothpicks**
**Worth a look**
Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 60Growth 21Conversion 96Competition 71Returns 100Price range 0Avg price 13Brand share 83Review moat 34Quality gap 60
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****14.0%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****52%**
top-5 brand share — no brand owns this niche
**Competition**
**Good****42%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Good****£509K**
£509K/yr · 790K searches
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Okay****3,087.65**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.5%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£4.62**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.52–£8.46**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, toothpicks is a £509K/yr Amazon United Kingdom market (790K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 59/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toothpicks market data**
- **Units sold / yr**
- **100K–125K**
- avg 2,500–3,000/product
- **Revenue / yr**
- **£462K–£578K**
- units × avg price
- **Conversion rate**
- **14.0%**
- **Avg BSR**
- **#33**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **8.3%**
- **Avg brand age**
- **37 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**26 **—flat
**Sellers**
**108**
**Top-5 brand share**
**52%**
Top 20: 95%
**Top-5 click share**
**42%**
Top 20: 86%
**Open market**
**42%**
- TePe17% - Mobi Lock15% - Cleanse7% - HouChanges7% - PPS Store6% - cobefy6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.5% search growth over the last 90 days.
15K10K seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.2×
[**Open Trend **](https://flapen.com/research/uk/health-personal-care/toothpicks/trend)
## **Top toothpicks search terms**
- **toothpicks**491K/yr-8.6%11.5% conv. - **tooth picks**86K/yr-3.5%12.0% conv. - **toothpick**48K/yr-8.1%8.6% conv. - **tooth pick**37K/yr-2.0%9.4% conv. - **plastic toothpicks**26K/yr-9.8%3.7% conv. - **tooth picks sticks plastic**27K/yr-12.3%10.7% conv. - **toothpicks plastic**20K/yr-5.4%8.1% conv. - **dental picks**13K/yr-5.8%7.0% conv. - **teeth picks**8K/yr-3.9%12.9% conv. - **dental picks for teeth**5K/yr+10.3%7.9% conv. [**All search terms **](https://flapen.com/research/uk/health-personal-care/toothpicks/search-terms)
## **Top toothpicks products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£20K8%£41K12%£61K16%£81K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**1000 Pcs Bamboo Toothpicks - Double Pointed Wooden Picks - for Personal Hygiene Appetizer Skewers Cocktail Sticks Toothpick or Arts & Crafts - by Mobi Lock**Mobi Lock**£3.30**4.4★5,521 rev](https://www.amazon.co.uk/dp/B0791X5MFC) [2**TePe EasyPick Toothpicks Orange ISO XS-S 60pcs Dental Plaque Removal Tool efficient and Easy Cleaning Between the Teeth toothpicks for Narrow Gaps**TePe**£4.60**4.6★6,867 rev](https://www.amazon.co.uk/dp/B08DG29232) [3**200pcs Floss Sticks Dental Triple Clean Advanced Clean Dental Floss Stick Easy and Simple to Use Tooth Floss Picks Smoothly Work on Tight Teeth Floss Sticks Keeps Your Mouth Fresh and Clean**Cleanse**£5.47**4.4★4,567 rev](https://www.amazon.co.uk/dp/B0B4W8PQV8) [4**HouChanges Floss Sticks Dental Floss Picks Complete Clean 2 in 1 Dental Toothpick Polyethylene Resistant Dental Cardamom30Pcs**HouChanges**£2.75**4.4★7,543 rev](https://www.amazon.co.uk/dp/B086VJ88Z6) [5**PPS 400 x Wooden Cocktail Sticks/TOOTHPICKS - 6.5cm - Home Kitchen Bars**PPS Store**£4.25**4.4★1,417 rev](https://www.amazon.co.uk/dp/B0B2DS4JMH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)**cobefy**£2.49**164 rev10mo ago](https://www.amazon.co.uk/dp/B0FR4WB2L1) [**Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning**cobefy**£2.47**168 rev10mo ago](https://www.amazon.co.uk/dp/B0FPLSWSMP) [**Toothpicks Wooden Toothpicks Cocktail Sticks Teeth Cleaner Wood Tooth Sticks with Storage Holder Double Sided Teeth Picks Appetizers Pickup Fruits Cherry Cheese Toothpicks with Dispensers (Pack of 5)**HIFSA**£5.58**74 rev1y ago](https://www.amazon.co.uk/dp/B0FFB8FRC7) [**YEERSUO 200 PCS Silicone Interdental Brushes Dental Toothpicks Brushes Between Teeth Silicone Dental Floss Stick Disposable for Teeth Cleaning Tooth Picks Cleaning Tool Blue Colors**YEERSUO**£4.96**717 rev2y ago](https://www.amazon.co.uk/dp/B0CSX423R9) [**Smilcloud 200 Pcs Dental Floss Stick Disposable Toothpicks Teeth Stick Floss Picks Tooth Picks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant**Smilcloud**£3.59**1,524 rev2y ago](https://www.amazon.co.uk/dp/B0BFB3THK5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dental Floss Picks 50 Count Mint Flavored Flossers for Tight Teeth Travel Size Oral Care Easy Take Out On The Go Shred-Resistant Floss with Toothpick Fresh Breath Daily Teeth Cleaning**cobefy**£2.47**4.3★**▲ 190%**](https://www.amazon.co.uk/dp/B0FPLSWSMP) [**PPS 400 x Wooden Cocktail Sticks/TOOTHPICKS - 6.5cm - Home Kitchen Bars**PPS Store**£4.25**4.4★**▲ 180%**](https://www.amazon.co.uk/dp/B0B2DS4JMH) [**50 Count Unflavored Dental Floss Picks Shred-Resistant Floss for Deep Cleaning Tight Teeth Deep Cleaning Daily Oral Care Easy Take Out Sealed Bag Portable Traveling Package On The Go(Pack of 1)**cobefy**£2.49**4.3★**▲ 99%**](https://www.amazon.co.uk/dp/B0FR4WB2L1) [**3000 Pcs Bamboo Toothpicks - Double Pointed Wooden Picks - for Personal Hygiene Appetizer Skewers Cocktail Sticks Toothpick or Arts & Crafts - by Mobi Lock**Mobi Lock**£4.28**4.5★**▲ 85%**](https://www.amazon.co.uk/dp/B0CDZ78SVM) [**100 Pcs Dental Floss Disposable Floss Sticks Dental Portable Toothpicks Sticks Interdental Cleaning Tool for Travel Home Office Restaurant (Blue)**Medo**£3.31**4.5★**▲ 82%**](https://www.amazon.co.uk/dp/B09Z1THX2S)
**~~View all trending →~~**
## **What buyers say about toothpicks**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Oral Hygiene**23%
*“Good for gums”*
**Value For Money**16%
*“Price was fair”*
**Quality-Overall**15%
*“They are good quality and arrived quickly”*
**Advertised Vs Actual Product**10%
*“as advertised”*
**Ease Of Use**9%
*“Ease of use”*
**Strength**4%
*“Good and sturdy”*
**Tooth Brightening**2%
*“I have found these toothpicks meet all of my needs in regards to my teeth”*
**Efficiency**2%
*“doing the job well”*
**Durability**1%
*“Very durable”*
**Soft Feel**1%
*“Soft”*
### **What buyers complain about **
**Quality-Overall**11%
*“Diminished Quality”*
**Size-Overall**10%
*“Too big”*
**Oral Hygiene**9%
*“not as good as floss”*
**Strength**8%
*“BIT FLIMSY”*
**Durability**6%
*“Cheap and easily breakable”*
**Thickness**6%
*“The floss is too thick”*
**Value For Money**3%
*“Waste of money”*
**Flavor**3%
*“Dont expect a fresh minty taste during”*
**Tooth Sensitivity**3%
*“I would think they could easily damage your teeth”*
**Ease Of Use**3%
*“didn't find easy to use”*
### **Top return reasons **
**Size-Overall**24%
**Quality-Overall**11%
**Color**10%
**Strength**5%
**Functionality-Overall**5%
**Oral Hygiene**5%
**Advertised Vs Actual Product**4%
**Contamination**4%
**Durability**3%
**Thickness**2%
## **Common questions**
- **Is toothpicks profitable to sell on Amazon United Kingdom?**
- The niche generates £509K/yr across 34 tracked products. 2 of 4 products launched in the last 360 days are still selling. 90-day search growth is -7.5%. Flapen's verdict: Worth a look (59/100).
- **How competitive is the toothpicks niche?**
- 26 brands and 108 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 52% of demand.
- **What do buyers complain about in toothpicks?**
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Oral Hygiene. The return rate is 0.1%.
- **When does demand for toothpicks peak?**
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- **What does it cost to enter the toothpicks niche?**
- Listings span £1.52–£8.46; the average listing price is £4.62 (sweet spot $15–$100). The average incumbent carries 3,088 reviews — the moat a new listing must climb.
## **Related niches in Health & Personal Care**
- 69 [**cooling towel**](https://flapen.com/research/uk/health-personal-care/cooling-towel)£1.1M/yr>1,000%**Launch it**- 70 [**collagen**](https://flapen.com/research/uk/health-personal-care/collagen)£6.6M/yr-20.1%**Worth a look**- 70 [**dry skin remover feet**](https://flapen.com/research/uk/health-personal-care/dry-skin-remover-feet)£236K/yr+78.2%**Worth a look**- 70 [**stryde knee strap**](https://flapen.com/research/uk/health-personal-care/stryde-knee-strap)£112K/yr>1,000%**Worth a look**- 70 [**libre 2 sensor covers**](https://flapen.com/research/uk/health-personal-care/libre-2-sensor-covers)£240K/yr+67.1%**Worth a look**- 70 [**water retention tablets**](https://flapen.com/research/uk/health-personal-care/water-retention-tablets)£470K/yr+47.2%**Worth a look**[**All Health & Personal Care niches **](https://flapen.com/research/uk/health-personal-care)