---
title: "Trend — toothpaste squeezer - Flapen"
canonical_url: "https://flapen.com/research/uk/health-personal-care/toothpaste-squeezer/trend"
last_updated: "2026-07-31T19:46:41.280Z"
locale: en
meta:
  description: "Niche score 45/100 · £130K/yr market · 255K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 45/100 · £130K/yr market · 255K searches/yr · £5.18 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — toothpaste squeezer - Flapen"
---

# **toothpaste squeezer**

**Skip it**

Prices mostly outside the sweet spot ($2.93–$9.10) — this niche doesn't clear our bar today.

Market size 29Growth 9Conversion 86Competition 36Returns 98Price range 0Avg price 14Brand share 58Review moat 52Quality gap 65

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Good****1,413.35**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Okay****63%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£130K**

£130K/yr · 255K searches

**Avg price**

**Bad****£5.18**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-31.2%**

90-day search growth — must beat 0% to launch

**Price range**

**Bad****£2.93–£9.10**

cheapest to priciest tracked listing — scored on the share inside $15–$100